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The Fiat 1100 Fuoriserie

Intro

An elegant convertible, built in 1949 on the popular Fiat 1100 B chassis by Stabilimenti Farina in very few speciments, remains the emblem of the art of italian coachbuilding in the early 1950s. The resemblance to Ferrari’s 166 Inter is surprising, which let to controversy between Giovanni Farina and Enzo Ferrari.

The Fiat 1100 Cabriolet by Farina - Photo courtesy of Hyman Ltd.

The 1100A "Musone"

The mechanical and stylistic evolution of the famous Fiat Balilla gave in 1937 birth to a new model: the protagonist of a long and successful career that marked a significant chapter in the history of the italian automobile.

The new model, the Fiat 508C, officially known as the Balilla 1100, was the forefather of a succession of generations of series models, but also of numerous custom-built versions, which characterized the stylistic and technical progress of medium-class cars in Italy, from the second half of the Thirties to the Sixties.

Launched in its series version as four-door sedan with an aerodynamic body which features rounded shapes clearly inspired by the Fiat 1500 (a revolutionary car from the Turin-based company), the Balilla 1100 immediately gave rise to numerous, custom built versions with revolutionary lines that anticipated the future of the Italian car design.

The Fiat 508C MM by Savio

Among the 2 door convertible by Fiat, Viotti for example, created its own cabriolet version with a more astonishing design. In 1937 Carrozzeria Savio realized one of the first examples of woody wagons, followed by the aerodynamic 508C Mille Miglia with aluminum body which was later built by Fiat itself. This model was the first car produced by Fiat, which features a bodywork with integrated mudguards.

The inhouse Fiat version, on the other hand, was distinguished by its modest-sized footrests, practically almost incorporated into the side, and for the tail trimmed with the spare wheel inside the trunk.

The "windbreaker" 1100

The Fiat 1100 Victoria by Bertone

In 1939 with the launch of the new model, now simply called 1100, a stylistic solution was introduced which gave rise to the nickname of “musone” due to the redesign of the front which features a “windbreaker” (or “frontale a prua”) grille. With this debut, the long era of the 1100 custom-built cars was inaugurated, but it was suddenly interrupted by the outbreak of the Second World War. From those years we can remember the 1100 Victoria made by Bertone, which features the famous “windbreaker” front grille.

The 1100 B

The 1100 B, unveiled in 1948, underwent important mechanical upgrades, but only modest aesthetic changes. The coachbuilders, on the other hand, introduced many stylistic innovations anticipating the shapes of 1950s cars with brilliant intuition. In this regard, we can also include the inhouse convertible version of Fiat which, unlike the sedan, already presented itself with a more modern front, with the headlights incorporated in the fenders: a first sign that also the series production design was evolving.

All coachbuilders, from Ghia to Monviso, to Balbo, created pleasant cabriolet versions, while Viotti and Boneschi focused more on Giardinetta’s, Vignale on the other hand, successful unveiled an elegant berlinetta designed by Michelotti.

In the “fuoriserie” of that period, we can still find some older designs which features the outdated “windbreaker” frontend with the not incorporated side fenders, but more and more modern bodies with the ovoid grille, such as the Panoramica by Zagato are popping up.

The 1100 E

Meanwhile, in 1949, with the 1100 E model the series sedan was also updated. This new model features important changes in the rear part where the spare wheel disappeared inside the trunk, while the gearshift control was placed on the steering wheel.

The 1100 E Coupé pre-series by Pinin Farina at the 1949 Rome Concours d'Elegance

The coachbuilder had by now on completely abandoned the “windbreaker” front; the wagons replaced the beautiful wooden structures (built for necessity in wood due to the post-war lack of metal material) for a completely metallic body, while the sedans anticipated the future rounded shapes of series production, oriented towards a three volume design.

For the series production coupé, Fiat entrusted the creation to Pinin Farina. The result was a stunning elegant coupè, which its design differs from the in house Fiat sedan.

The "nuova" 1100

The Fiat 1100-103 production version

At the 1953 Geneva Motor Show, the new (Nuova) 1100, made its debut. Later called 103, abbreviation attributed by the Turin-based company to the project of the car. With this model another important chapter  in the history of the Italian automobile begane: the creation of the so-called “elaborata” models.

The 1100 elaborata

The production model, distinguished by a sober line with squared front, horizontal grille and rounded trunk, was subject of several variations on the “elaborata”  theme created by the main italian coachbuilders. This versions, which could be considered higher trim levels than the series ones, features two-tone paint, new designed radiator grilles, chrome decorations and in some cases tail fins. The same treatment was reserved to many other Fiat models, such as the Fiat 600.

Consequently, its launch on the market also led to an increase in the production of accessories for its embellishment. Despite the new 1100 adopted a self-supporting structure, the coachbuilders created several of custom-built versions that anticipated and influenced the design of the future Fiat series model.

A Fiat 1100-103 "Elaborata" by Scioneri

Significant in this sense were the Fiat 1100/103 TV E and the 1100/103 Lusso, mass-produced with striking two-tone paintwork, inspired by the success of the “elaborata” versions, made by coachbuilders in the second half of the 1950s on the first series.

The decline

At the beginning of the 1960s, the 1100 custom-built bodies were no longer in demand. The era of the slender coupés, of the Giardinetta and of the elegant spiders was now definitively over, only a few rare elaborations by Francis Lombardi, Moretti and OSI continued for a little while the fortunate season of the elaborata.

A Fiat 1100 Coupé by Moretti based on the "R" chassis

In 1966 the last 1100 was born, the R, which in 1969 put an end to the era of this lucky model.

Over the years of production of the Fiat 1100, all the main italian coachbuilders of the time, practically gave vent to their imagination and genius, with custom-built or elaborata models. A huhe thanks you to all these coachbuilders for their creativity which inspired and forged the automobile design till today!

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Bugatti EB110

In the world of high-performance automobiles, few cars command as much intrigue as the Bugatti EB110. Brought to life by Italian entrepreneur Romano Artioli, the EB110 was a groundbreaking effort to revive the storied Bugatti name. Combining avant-garde engineering, meticulous design, and theatrical presentation, it was a car that set new benchmarks for what a supercar could achieve—both on paper and in practice.

Who Is Romano Artioli?

Romano Artioli is a visionary entrepreneur and car enthusiast who played a pivotal role in the revival of the Bugatti brand. Born in the Province of Mantua, he grew up in Bolzano, where he established himself as a key figure in the luxury and performance automotive world. In the 1980s, he managed the largest Ferrari dealership in the world, expanding his reach into northern and southern Germany.

Artioli’s expertise extended beyond Italian exotics. He entered the business of importing Japanese cars through his company Autexpò, which in 1982 became the first official importer of Suzuki vehicles in Italy. This venture bolstered his business acumen and financial resources, laying the groundwork for larger ambitions.

Bugatti EB110

A passionate admirer of Bugatti, Artioli joined forces with Ferruccio Lamborghini and Paolo Stanzani to resurrect the legendary French marque. Leveraging their credibility and Stanzani’s industrial expertise, Artioli negotiated with the French government, which controlled the Bugatti brand at the time. In 1987, he successfully acquired the rights to Bugatti, forming the Bugatti International holding company, with Jan-Krister Breitfeld as president.

The same year, Artioli and Stanzani co-founded Bugatti Automobili S.p.A., with Stanzani acting as sole administrator and technical director. Initially, Artioli took a backseat, not assuming a direct managerial role until 1990, when he became president of the company. However, deep-seated disagreements over business strategy led to Stanzani’s departure just as the Bugatti EB110 prototypes were nearing completion.

Romano Artioli’s Vision for Bugatti

The Bugatti marque, dormant since the mid-20th century, was revived in 1987 when Artioli acquired the rights. For Artioli, Bugatti was more than a brand; it was an embodiment of perfection and artistry. His vision was to resurrect the marque in a way that honored its legacy while propelling it to the forefront of automotive innovation.

Bugatti EB110

To that end, he established Bugatti Automobili S.p.A. in Campogalliano, Italy, a high-tech facility designed to reflect Bugatti’s meticulous ethos. Even the smallest details of the factory, from its architecture to its branding, were crafted to exude sophistication. Artioli’s pursuit of excellence extended to every facet of the operation, with no expense spared to ensure that the car would become a technological and artistic marvel.

The Bugatti EB110: Designed for Elegance and Performance

The design of the EB110 emerged after several high-profile proposals were reviewed. While initial sketches by Marcello Gandini offered an angular and aggressive aesthetic, Artioli found them inconsistent with Bugatti’s legacy of elegance. Additional proposals were considered, including contributions from Italdesign Giugiaro, Bertone, and Paolo Martin.

Ultimately, the task of finalizing the car’s design fell to Gianpaolo Benedini, who also oversaw the construction of the Campogalliano factory. Benedini reworked Gandini’s initial drafts, softening the harsh lines and introducing a more aerodynamic, timeless shape. The final design balanced modernity with subtle nods to Bugatti’s heritage, including a minimalist interpretation of the iconic horseshoe grille.

Artioli’s design philosophy for the EB110 drew inspiration from the weight-saving principles famously championed by Carrozzeria Touring, applying advanced materials and innovative techniques to achieve unparalleled efficiency and performance.

A Technical Masterpiece

At the heart of the EB110 was a 3.5-liter quad-turbocharged V12 engine, a marvel of engineering that delivered both raw power and remarkable sophistication. The engine, featuring five valves per cylinder (three intake, two exhaust), produced 553 horsepower in the GT model and 603 horsepower in the more aggressive SS variant.

This technological showcase included 12 individual throttle bodies, ensuring razor-sharp response. Engineered to operate at a stratospheric 8,600 RPM redline, the powertrain underscored Bugatti’s commitment to pushing the boundaries of what was mechanically possible.

Bugatti EB110

The engine’s advanced systems were paired with a six-speed manual gearbox, allowing precise control over the car’s immense power. To harness this energy, the EB110 employed a sophisticated all-wheel-drive system that delivered 27% of the torque to the front wheels and 73% to the rear. This rear-biased setup provided excellent traction while maintaining the dynamic feel of a rear-wheel-drive sports car.

The EB110’s chassis was equally advanced. Its carbon-fiber monocoque, developed in collaboration with aerospace specialists, was one of the first of its kind in a production car. This construction provided exceptional rigidity while keeping weight to a minimum. The suspension system, with double wishbones at all four corners, ensured precise handling and a planted feel at high speeds.

The car’s aerodynamics were optimized through extensive wind tunnel testing, with active features like a deployable rear spoiler that adjusted based on speed and braking inputs. All of this culminated in a car capable of 0 to 60 mph in just 3.2 seconds and a top speed of 218 mph, making it one of the fastest cars of its era.

A Spectacular Debut

The launch of the EB110 on September 15, 1991; Ettore Bugatti’s 110th birthday; was a spectacle befitting its ambitious design. The unveiling began in Paris, the birthplace of the original Bugatti marque, where a carefully choreographed celebration honored the brand’s heritage. Over 70 vintage Bugatti cars were displayed in a horseshoe formation, evoking both history and exclusivity. Thousands of guests, including dignitaries, journalists, and celebrities, were treated to an elaborate presentation that emphasized Bugatti’s past and future.

Bugatti EB110

After the Parisian festivities, the EB110 was transported to Molsheim, France, where Ettore Bugatti had established his original factory. There, the car was revealed to the public, symbolizing the brand’s return to its roots.

Artioli spared no effort in making the event memorable. From champagne receptions to grand dinners, the entire celebration reflected the opulence and ambition that defined the EB110 project.

Challenges and Legacy

Despite its technological brilliance, the EB110 faced significant challenges. The global economic recession of the early 1990s reduced demand for ultra-expensive supercars, and Bugatti’s ambitious production targets proved unattainable. Financial pressures mounted, exacerbated by Artioli’s overextension into ventures like the acquisition of Lotus.

Rumors of industrial sabotage and pressure from rival manufacturers added to the drama. Bugatti Automobili declared bankruptcy in 1995, having produced only 139 units of the EB110. The company’s assets, including the Campogalliano factory, were eventually sold.

Yet, the EB110’s legacy endures. It set the stage for modern Bugatti hypercars like the Veyron and Chiron, which adopted its pioneering use of carbon fiber, all-wheel-drive systems, and quad-turbocharged engines. The EB110 is now a highly coveted collector’s car, celebrated for its engineering prowess and historical significance.

Why the Bugatti EB110 Failed

The failure of the Bugatti EB110 was a tragic convergence of bad timing, overambition, and industrial intrigue. Romano Artioli’s vision for Bugatti included not just reviving the brand but also acquiring Lotus, creating a global network of luxury dealerships. While Lotus found modest success, Bugatti faced a rough start, worsened by external and internal challenges.

The EB110 launched in 1991, during a global recession that decimated the exotic car market. Bugatti aimed to sell 150 cars annually, but only 115 were produced over three years. Compounding this was the Black Monday crash in 1987, just as Bugatti Automobili was established, creating economic turbulence that hampered the brand’s revival.

Bugatti EB110

Behind the scenes, Artioli claimed sabotage: suppliers allegedly cut off deliveries under pressure from rivals, and even employees were rumored to have tampered with production. Adding to the turmoil, Suzuki terminated its distributorship deal with Artioli, cutting a critical revenue stream.

Ambitious projects, like the state-of-the-art factory in Campogalliano, drained resources, while Bugatti’s inability to meet supplier payments strained production. Despite a car that dazzled in engineering and design, the company’s collapse was a tale of overreach and misfortune. The EB110 remains a brilliant but brief chapter in Bugatti’s storied history.

A Bold Dream, A Lasting Impact

The Bugatti EB110 was a supercar born of audacity and innovation. Though its production run was short-lived, the EB110 remains a symbol of what is possible when visionaries push the limits of technology and design. Its story, marked by triumph and turbulence, encapsulates the essence of the Bugatti spirit: a relentless pursuit of excellence in the face of overwhelming odds.