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Ranking The 20 Greatest Concept Cars by Bertone

#20 1978 Lancia Sibilo

#20 1978 Lancia Sibilo

Built on the Lancia Stratos chassis, this is how Bertone imagined the futuristic wedge-shape Coupé back in 1978. Bertone had come up with many daring solutions regarding windows, and with the Sibilo he attempted to blend them in completely with the bodywork. Photo courtesy of © Lopresto

#19 1976 Alfa Romeo Navajo

#19 1976 Alfa Romeo Navajo

Talking about wedge-shapes...the Navajo is based on the Alfa Romeo 33. Unveiled at the 1976 Geneva Motor Show, it features futuristic, almost "cyber punkish" design elements, like the pop-up headlights situated on the front fender. The Navajo is another demonstation of Bertone's unique style.

#18 1969 Autobianchi Runabout

#18 1969 Autobianchi Runabout

With the Runbout, Bertone took its inspiration from the motorboat world. Despite its unusual look and evident dream car status, the prototype was used as the starting point for the design of the future Fiat X1/9, which was launched a couple of years later.

#17 1976 Ferrari Rainbow

#17 1976 Ferrari Rainbow

The Ferrari Rainbow signalled Bertone’s return, after nearly 15 years, to the Ferrari theme, this time with a freer interpretation. While the design of the Dino 308 GT4 represented a blend of sobriety and tradition, the Rainbow is an experiment in unconventional styling. In fact there were no intentions to put this model into production, and Bertone was able to interpret the theme without any constraints but functionality.

#16 1999 Alfa Romeo Bella

#16 1999 Alfa Romeo Bella

The Bella was a prototype for a very stylish sports coupé, built on the chassis of an Alfa Romeo 166. The Alfa Romeo Bella, which Bertone presented at the 1999 Geneva Motor Show, relaunched the Alfa-based GT tradition which had characterised the 1950’s and 1960’s, with the Alfa Romeo Giulietta Sprint, the Alfa coupé GT, and the Alfa Montreal coupé.

#15 1969 BMW 2800 Spicup

#15 1969 BMW 2800 Spicup

The Bertone design for the BMW Spicup is a reworking of the glorious 507 Spider produced by the German carmaker. It is based on the chassis of the 2500 saloon, shortened from 269 cm to 234 cm, with a 2800 cc. engine, which was already being mounted on the coupé presented by BMW in the same period. The considerable dimensions of the mechanical components were handled by creating almost excessively fluid vertical lines.

#14 1984 Chevrolet Ramarro

#14 1984 Chevrolet Ramarro

Bertone began to explore the possibility of approaching the US market with the Ramarro, an exercise in applied technology around mass-produced mechanics. The prototype was created on the chassis of the well-known Chevrolet Corvette, and the underlying concept aimed to modify the layout of the mechanical components in order to make the most of the design quality. It won the Car Design Award in 1985.

#13 1967 Alfa Romeo Montreal Prototipo

#13 1967 Alfa Romeo Montreal Prototipo

Nuccio Bertone was entrusted to interpret this concept, and to show the Expo visitors Alfa Romeo’s genuine commitment to come up with a car of great class, futuristic in its design but still respecting the style and taste canons of the day, all within a limited period of time. Once again, Bertone managed to come up with one of the most beautiful cars of its day, the Montreal. He created a two-seater + 2 coupé with innovative lines, featuring some highly original elements such as the radiator grille, front headlights and lateral air outlets.

#12 1980 Lamborghini Athon

#12 1980 Lamborghini Athon

Following the ups and downs of Lamborghini, Bertone came up with this rather strange roadster, deliberately taking the roadster concept to extremes. The general proportions of the model, and in particular the rear of the car, tend to underline the sheer power of the engine, and this sensation is enhanced by the treatment given to the wings. The ample windscreen, with its pronounced double curve, and original chromatic effect, is a central styling element.

#11 1995 Lancia Kayak

#11 1995 Lancia Kayak

The Kayak, presented for the first time at the 1995 Geneva Motor Show, was a Bertone interpretation of a modern Lancia coupé in line with the traditions of the manufacturer. The car is a modern reworking of the style canons of the Italian coupé, of the great cars of the 1950’s and 1960’s. In our opinion, the Kayak is the better Lancia Kappa Coupé which never was.

#10 1974 Lamborghini Bravo

#10 1974 Lamborghini Bravo

In the first half of the 1970’s the energy crisis hit the car market, and as everyone ran for cover, the designers were forced to scale down their work too. However, in 1974, at the Turin Motor Show, Bertone presented the Lamborghini Bravo, a prototype with a central transversally-mounted engine, using the same mechanics as the Urraco. At a difficult time like this, when the use of even the most economic car was curtailed by the energy restrictions, the Lamborghini Bravo came across as a provocation. The car featured some very interesting design and functional elements, like its total visibility window surfaces, a classic in Bertone’s repertoire.

#09 1967 Lamborghini Marzal

#09 1967 Lamborghini Marzal

Designed by Marcello Gandini, it was created to supply Ferruccio Lamborghini with a true four-seater car for his lineup which already included the 400GT 2+2 and the Miura. The car’s main styling feature is the design of the doors, which balance the proportions of front and rear in a harmonious whole. The car’s aesthetics were completely Photo courtesy of Tom Wood

#08 1968 Alfa Romeo Carabo

#08 1968 Alfa Romeo Carabo

Built on the Alfa Romeo 33 chassis with a centrally-mounted engine, it became a style classic, known for its creativity and original features, some of which contribute to its legendary standing. Design features like its tight lines, tapering front blending in seamlessly with the windscreen, and the air inlets and outlets.

#07 1955 Alfa Romeo B.A.T. 9

#07 1955 Alfa Romeo B.A.T. 9

The BAT 9 is the third concept car built on the chassis of the Alfa Romeo 1900 presented at the Turin motor show in 1955. For this car Nuccio Bertone asked Franco Scaglione to evolve the aesthetic concepts of the B.A.T. 5 and 7, again on the chassis of the Alfa Romeo 1900C, to try to make it more similar to a car suitable for production.

#06 2011 Jaguar B99

#06 2011 Jaguar B99

Oh yes, at rank 06, probably too high for many. The Jaguar B99 represents, for Jaguar lovers (like me) the true heir of the XJ. It is simply beautiful. It was first shown to the public on the Bertone stand at the 2011 Geneva Motor Show. The 4-door saloon was shown in two versions: compact executive (B99) and grand tourer (B99 GT). It was designed by Bertone’s Michael Robinson and Adrian Griffiths and was based more on traditional Jaguars of the Geoff Lawson era compared to more recent Jaguars designed by Ian Callum.

#05 1952 Abarth 1500 Coupé Biposto

#05 1952 Abarth 1500 Coupé Biposto

Considered the first B.A.T, the Abarth 1500 Coupé Biposto sands out for its impressive front view, with the third central headlight reaching forward, and for the dynamics of the wheel arches which underline the car’s sporty character. The large wrap-around rear windscreen and the interesting profile of the tail fins, which were taken all the way with the B.A.T. experiments testify to the work which went into the lines of the car, and the focus on innovative elements which work perfectly together.

#04 1953 Alfa Romeo B.A.T. 5

#04 1953 Alfa Romeo B.A.T. 5

The first car of the B.A.T. series to appear was the B.A.T. 5 launched at the Turin Motor Show 1953. The design of the model was the result of many aerodynamic studies and empirical knowledge. The shape of the front, in fact, aims to cancel aerodynamic turbulence at high speeds. The design also aims to eliminate any additional resistance generated by the wheels, as well as the construction of a structure that can create the least possible number of air turbulences to ensure stability at high speed. In practice, these strict criteria translate into a Cx of 0.23 which would allow the car to reach 200 km / h with the engine fitted as standard.

#03 1963 Chevrolet Testudo

#03 1963 Chevrolet Testudo

Designed by Giorgetto Giugiaro, the Testudo turned out to be a revolutionary car in more ways than one. The innovative spirit of this car, with its bold, even provocative, styling recalls the numerous American dream cars of the period. It was totally original car, above all for its rear-mounted air-cooled boxer engine – especially considering its American origins. It was built as a fully-functioning prototype, and included many entirely new bodywork features and innovative materials. Futuristic not only from a design point of view but also for its proportions, with a vertical height of 106 cm, it was well ahead of its time for the structural characteristics of a GT.

#02 1954 Alfa Romeo B.A.T. 7

#02 1954 Alfa Romeo B.A.T. 7

One year after the B.A.T. 5 at the 1954 Turin Motor Show Bertone unveiled the B.A.T. 7. For this car Nuccio Bertone asked Franco Scaglione to evolve the aesthetic concepts of the B.A.T. 5 further to reduce the already low coefficient of aerodynamic drag. The design of the B.A.T. 7 is the clear evolution of the stylistic features of the previous model taken to the limit with two even larger, curved and thin fins.

#01 1970 Lancia Stratos Zero

#01 1970 Lancia Stratos Zero

The Stratos Zero was unveiled for the first time by Bertone at the 1970 Turin Motor Show; it was presented as a mid-engined sports car project, a futuristic conception for those times. The stunning wedge-shape design by Marcello Gandini immediately aroused great interest in all visitors for its innovative and breakthrough style. Since the lack of doors, the prototype could be entered by opening the whole windshield. With no doubt the most spectacular concept car ever made.

Bertone was probably the most innovative and certainly the most courageous coachbuilder in the automotive history. We’ve tried to rank them, here are the 20 greatest concept cars made by Bertone. We are aware that you will not always agree with us, so let us know what are your favourite one’s in the comment section.

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PP90
PP90
3 years ago

After all the ranking, except for 2-3 is ok, wouldnt have include the Jag, or at least not that high, but its a matter of taste

Carlo Pinin
Carlo Pinin
3 years ago

My Top 3:
1. BAT 9
2. BAT 7
3. BAT 5

Stefano
Stefano
3 years ago

The Sibilo is one of the ugliest car ever made

Mark84
Mark84
3 years ago
Reply to  Stefano

same opinion!

Bugatti EB110

In the world of high-performance automobiles, few cars command as much intrigue as the Bugatti EB110. Brought to life by Italian entrepreneur Romano Artioli, the EB110 was a groundbreaking effort to revive the storied Bugatti name. Combining avant-garde engineering, meticulous design, and theatrical presentation, it was a car that set new benchmarks for what a supercar could achieve—both on paper and in practice.

Who Is Romano Artioli?

Romano Artioli is a visionary entrepreneur and car enthusiast who played a pivotal role in the revival of the Bugatti brand. Born in the Province of Mantua, he grew up in Bolzano, where he established himself as a key figure in the luxury and performance automotive world. In the 1980s, he managed the largest Ferrari dealership in the world, expanding his reach into northern and southern Germany.

Artioli’s expertise extended beyond Italian exotics. He entered the business of importing Japanese cars through his company Autexpò, which in 1982 became the first official importer of Suzuki vehicles in Italy. This venture bolstered his business acumen and financial resources, laying the groundwork for larger ambitions.

Bugatti EB110

A passionate admirer of Bugatti, Artioli joined forces with Ferruccio Lamborghini and Paolo Stanzani to resurrect the legendary French marque. Leveraging their credibility and Stanzani’s industrial expertise, Artioli negotiated with the French government, which controlled the Bugatti brand at the time. In 1987, he successfully acquired the rights to Bugatti, forming the Bugatti International holding company, with Jan-Krister Breitfeld as president.

The same year, Artioli and Stanzani co-founded Bugatti Automobili S.p.A., with Stanzani acting as sole administrator and technical director. Initially, Artioli took a backseat, not assuming a direct managerial role until 1990, when he became president of the company. However, deep-seated disagreements over business strategy led to Stanzani’s departure just as the Bugatti EB110 prototypes were nearing completion.

Romano Artioli’s Vision for Bugatti

The Bugatti marque, dormant since the mid-20th century, was revived in 1987 when Artioli acquired the rights. For Artioli, Bugatti was more than a brand; it was an embodiment of perfection and artistry. His vision was to resurrect the marque in a way that honored its legacy while propelling it to the forefront of automotive innovation.

Bugatti EB110

To that end, he established Bugatti Automobili S.p.A. in Campogalliano, Italy, a high-tech facility designed to reflect Bugatti’s meticulous ethos. Even the smallest details of the factory, from its architecture to its branding, were crafted to exude sophistication. Artioli’s pursuit of excellence extended to every facet of the operation, with no expense spared to ensure that the car would become a technological and artistic marvel.

The Bugatti EB110: Designed for Elegance and Performance

The design of the EB110 emerged after several high-profile proposals were reviewed. While initial sketches by Marcello Gandini offered an angular and aggressive aesthetic, Artioli found them inconsistent with Bugatti’s legacy of elegance. Additional proposals were considered, including contributions from Italdesign Giugiaro, Bertone, and Paolo Martin.

Ultimately, the task of finalizing the car’s design fell to Gianpaolo Benedini, who also oversaw the construction of the Campogalliano factory. Benedini reworked Gandini’s initial drafts, softening the harsh lines and introducing a more aerodynamic, timeless shape. The final design balanced modernity with subtle nods to Bugatti’s heritage, including a minimalist interpretation of the iconic horseshoe grille.

Artioli’s design philosophy for the EB110 drew inspiration from the weight-saving principles famously championed by Carrozzeria Touring, applying advanced materials and innovative techniques to achieve unparalleled efficiency and performance.

A Technical Masterpiece

At the heart of the EB110 was a 3.5-liter quad-turbocharged V12 engine, a marvel of engineering that delivered both raw power and remarkable sophistication. The engine, featuring five valves per cylinder (three intake, two exhaust), produced 553 horsepower in the GT model and 603 horsepower in the more aggressive SS variant.

This technological showcase included 12 individual throttle bodies, ensuring razor-sharp response. Engineered to operate at a stratospheric 8,600 RPM redline, the powertrain underscored Bugatti’s commitment to pushing the boundaries of what was mechanically possible.

Bugatti EB110

The engine’s advanced systems were paired with a six-speed manual gearbox, allowing precise control over the car’s immense power. To harness this energy, the EB110 employed a sophisticated all-wheel-drive system that delivered 27% of the torque to the front wheels and 73% to the rear. This rear-biased setup provided excellent traction while maintaining the dynamic feel of a rear-wheel-drive sports car.

The EB110’s chassis was equally advanced. Its carbon-fiber monocoque, developed in collaboration with aerospace specialists, was one of the first of its kind in a production car. This construction provided exceptional rigidity while keeping weight to a minimum. The suspension system, with double wishbones at all four corners, ensured precise handling and a planted feel at high speeds.

The car’s aerodynamics were optimized through extensive wind tunnel testing, with active features like a deployable rear spoiler that adjusted based on speed and braking inputs. All of this culminated in a car capable of 0 to 60 mph in just 3.2 seconds and a top speed of 218 mph, making it one of the fastest cars of its era.

A Spectacular Debut

The launch of the EB110 on September 15, 1991; Ettore Bugatti’s 110th birthday; was a spectacle befitting its ambitious design. The unveiling began in Paris, the birthplace of the original Bugatti marque, where a carefully choreographed celebration honored the brand’s heritage. Over 70 vintage Bugatti cars were displayed in a horseshoe formation, evoking both history and exclusivity. Thousands of guests, including dignitaries, journalists, and celebrities, were treated to an elaborate presentation that emphasized Bugatti’s past and future.

Bugatti EB110

After the Parisian festivities, the EB110 was transported to Molsheim, France, where Ettore Bugatti had established his original factory. There, the car was revealed to the public, symbolizing the brand’s return to its roots.

Artioli spared no effort in making the event memorable. From champagne receptions to grand dinners, the entire celebration reflected the opulence and ambition that defined the EB110 project.

Challenges and Legacy

Despite its technological brilliance, the EB110 faced significant challenges. The global economic recession of the early 1990s reduced demand for ultra-expensive supercars, and Bugatti’s ambitious production targets proved unattainable. Financial pressures mounted, exacerbated by Artioli’s overextension into ventures like the acquisition of Lotus.

Rumors of industrial sabotage and pressure from rival manufacturers added to the drama. Bugatti Automobili declared bankruptcy in 1995, having produced only 139 units of the EB110. The company’s assets, including the Campogalliano factory, were eventually sold.

Yet, the EB110’s legacy endures. It set the stage for modern Bugatti hypercars like the Veyron and Chiron, which adopted its pioneering use of carbon fiber, all-wheel-drive systems, and quad-turbocharged engines. The EB110 is now a highly coveted collector’s car, celebrated for its engineering prowess and historical significance.

Why the Bugatti EB110 Failed

The failure of the Bugatti EB110 was a tragic convergence of bad timing, overambition, and industrial intrigue. Romano Artioli’s vision for Bugatti included not just reviving the brand but also acquiring Lotus, creating a global network of luxury dealerships. While Lotus found modest success, Bugatti faced a rough start, worsened by external and internal challenges.

The EB110 launched in 1991, during a global recession that decimated the exotic car market. Bugatti aimed to sell 150 cars annually, but only 115 were produced over three years. Compounding this was the Black Monday crash in 1987, just as Bugatti Automobili was established, creating economic turbulence that hampered the brand’s revival.

Bugatti EB110

Behind the scenes, Artioli claimed sabotage: suppliers allegedly cut off deliveries under pressure from rivals, and even employees were rumored to have tampered with production. Adding to the turmoil, Suzuki terminated its distributorship deal with Artioli, cutting a critical revenue stream.

Ambitious projects, like the state-of-the-art factory in Campogalliano, drained resources, while Bugatti’s inability to meet supplier payments strained production. Despite a car that dazzled in engineering and design, the company’s collapse was a tale of overreach and misfortune. The EB110 remains a brilliant but brief chapter in Bugatti’s storied history.

A Bold Dream, A Lasting Impact

The Bugatti EB110 was a supercar born of audacity and innovation. Though its production run was short-lived, the EB110 remains a symbol of what is possible when visionaries push the limits of technology and design. Its story, marked by triumph and turbulence, encapsulates the essence of the Bugatti spirit: a relentless pursuit of excellence in the face of overwhelming odds.