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The Partnership between Pininfarina & Lancia

Vincenzo Lancia’s experience with the Lambda made clear that the time was not yet ripe for the production of a car with the so called “ponton” bodywork, especially for a manufacturer aiming to attract a selected clientele. The needs of the wealthiest Lancia customers could certainly not be satisfied with a creation so difficult to customize. The solution to this problem was identified for the eighth series of the Lambda and for the subsequent Dilambda, Artena and Astura. By adopting chassis consisting of closed section beams with high torsional stiffness, good performance could also be achieved with non-structural bodies, thus reconciling two apparently opposing needs, that of obtaining quiet cars characterized by precise driving, on the one hand, customizable body shapes, albeit with reasonably limited investments by the coachbuilders.

Later, from the Augusta to the Appia, all returned to the body-chassis, the problem was solved by designing structural skin for the internal series production models, but conceived with the expedient of making them easily transformable into “platform” chassis, built on the floor with the addition of a few reinforcing elements. These frames could also be mechanized ready to be then supplied to the various external coachbuilders for completion.

It can be said that Lancia, took into great consideration the opportunity offered by the contribution of external coachbuilders for the development of the image of its product. Nevertheless, refined forms were rarely adopted, and a body style characterized by an almost minimalist sobriety and simplicity, always endowed with great elegance, was preferred. As has already been noted, even a sports model, or one with utilitarian characteristics, could have been appropriate for official occasions. It is therefore logical that Lancia was inclined to create a preferential relationship with the coachbuilder who better than all the others knew how to interpret the inspiring principles of the brand. This type of close collaboration was established, through everyday activities and on a personal level, between Vincenzo Lancia and Battista Farina, nicknamed “Pinin”, Giovanni’s younger brother, owner of the Stabilimenti Farina, founded in 1919, to which he had been given the opportunity to dress many Lambda and Dilambda.

Pinin Farina factory in 1930

Lancia was able to appreciate Pinin Farina’s creativity and skill on several occasions: when he suggested extending the brand’s shield shape also to the Dilambda headlights or when he built a new type of lock that allowed quick opening and closing of the bellows of the convertible versions.

A year after the launch of the Dilambda, Pinin Farina decided to found his own workshop and Vincenzo Lancia supported and encouraged the company, also participating as a minority shareholder. From that moment on, the contribution of Pinin Farina was not limited only to the supply of custom-built bodywork, but also to the contribution of new ideas for the Lancia’s in-house design of the bodies, a kind of inofficial research laboratory. This also thanks to Pinin Farina’s great interest in technological progress and in aviation in particular as Battista dealt with this directly with the construction of airplanes, during the First World War. The experience gained led him to search for aerodynamic shapes also for cars, introducing new concepts in his custom-built models, which assumed a role similar to that which is now played by concept cars, forerunners of series production.

Pinin Farina argued that aerodynamics was the form of speed and the natural expression of movement and, following this thought, he developed, in the years of the Second World War, the concept of thick-wing monolithic bodywork, which materialized in the Cisitalia 202, one of his best achievements, introducing with it a reference archetype for the design of modern Italian bodywork

In 1961, the President of the Republic, in consideration of the merits of Pinin Farina and the international recognition obtained, authorized the change of the family surname and the brand in Pininfarina. In the same year Pinin left the management of the company to his son Sergio Pininfarina and to his son-in-law Guido Carli, who continued to play the same role towards Lancia, introducing more scientific bases in the traditional bodywork business, for example by building a new wind tunnel.

Here are some Lancia model which underline the contribution of Pininfarina to the growth of the Lancia brand: in addition to being admired, they can also be seen as illustrations of a concise history of the innovation of car shapes. And the emphasis must be placed on the fact that the times in which these models were developed consistently anticipated their mass diffusion.

An example of Pininfarina’s first creations can be the Cabriolet built in 1930 for the Queen of Romania, on a Dilambda chassis: the shape of this car expresses the characteristics of the Lancia style very well and can be considered a faithful expression of stylistic canons of the time, characterized by perfectly vertical radiator and windshield, mudguards attached to the frame and connected by the dais and sills, rear part truncated vertically.

On the other hand, the established practice between manufacturers and coachbuilders did not allow much more: a typical chassis, in its condition of supply to the coachbuilder, included, in addition to the chassis and mechanical parts, a radiator, grille, bonnet, headlamps and flame arrester.

Pictured here is a 1933 Dilambda sedan awarded at the Montecarlo Concours d’Elegance which shows a first evolution towards more streamlined shapes, different from the then widespread style canons: the windshield was shaped with a slight backward inclination, while the front fenders were given a more elongated shape and connected with the step. The rear of this car anticipated, in its form, the creation of the third trunk volume, applied to some of the sedans, later by about five years.

In other models, such as the Bateau, also on the 1932 Dilambda chassis, even more thrilling expressions of aerodynamic shapes were sought, destined, however, to be devoid of practical consequences, such as the teardrop-shaped fenders, of which, the front ones, concealed partially the spare wheels: the Victoria Coupé of 1933, one of the latest creations on the Dilambda chassis which won the Concorso d’Eleganza Nervi, expresses a further development towards more modern forms. The windshield and radiator are tilted back significantly and the rear window also expresses, with an inclination in the opposite direction, a shape more compatible with motion in a fluid. The side windows, now rounded, are perfectly compatible with the curvature of the roof. The spare wheel is faired with a sheet metal cover, to better connect with the elusive shape of the trunk.

A new step towards more modern shapes, with low aerodynamic resistance, is this Berlina on the Astura chassis of 1934: the sides have now exceeded the width of the profiles of the side members to provide greater roominess and, at the same time, obtain a tapering of the shape also in the  sides. Important also the rounded shape of the radiator grille.

However, Lancia production still could not detach itself from the traditional shapes and from the elongated octagon radiator grille, which seemed to have taken on an emblematic value: this Roadster on the Astura chassis from 1935 expresses a shape of compromise between the elements of tradition and the innovative characters sought by Pininfarina, such as the teardrop fenders that blend harmoniously with the shape of the central body, with dihedrals connected by curved surfaces.

To understand how much Pinin Farina’s design had gone ahead with respect to the Lancia tradition, the ultra-modern 1936 Berlinetta on an Astura chassis can be compared with the angular lines of the in-house sedans. Shapes derived from these proposals were, however, applied later on to the new Aprilia and Ardea. A family of designs, probably not very homogeneous with the Lancia concept, was developed in the late 1930s by Pinin Farina, with similar appearances to those of the 1939 Astura chassis sedan: shapes characterized by the “fronale prua” (windbreak bow), inspired by american car design trend.

This feature, even if imitated in other Italian and foreign cars, was never adopted in the production Lancias. It should be noted, however, a first transition towards the integral forms accepted later, characterized by a more extensive union of the mudguards with the central part of the bodywork and by a reduction in the dimensions of the steps.

Although the Aprilia and the Ardea had just received his previous style proposals, Pinin Farina was already examining even more advanced perspectives, which helped to define the forms adopted by the Aurelia and the Appia in the 1950s. The most effective expression of the results of these new design researches is the Cabriolet Sport built on a 1938 Aprilia chassis. In this Aprilia, the sides and fenders form a continuous side surface, accentuated by the fairing of the rear wheels. The bodywork is made with a single profiled monolith, in which the headlights have also been partially recessed. The windshield is also suitably dihedral shaped, a prelude to the curved shapes that will be applied as soon as glass technology makes it possible.

The 1947 Bilux Berlina can be considered derived from this style project, now applied in a less extreme way, and represents one of the most beautiful bodies made for Aprilia: in this project, the perfect integration of the typical vertical Lancia grille with the integral shape developed for the Cabriolet Sport. This proposed form will be incorporated in the Aurelia and the Appia. The Bilux, with several variants, was produced in small series, starting a new mission for Pininfarina that will get even greater response in the following years.

The bodywork proposed for the first Aurelia did not differ much from that adopted for the production Sedan, confirming the difficulty in calling into question a style model of such refined beauty. Below is a revision of the basic project, carried out on an Aurelia B50 chassis: the shape is more slender, almost representing a transition between sedan and coupé, and the thin window frames, made with reported profiles, lighten the basic volume.

Aste Bolaffi

In the following years, a new concept of style was examined, probably inspired by the prototypes of turbine cars, which were in development at Fiat and Rover. The new engine, which was believed to have promising characteristics, spurred the development of shapes inspired by those of the first jet engine aircraft, characterized by circular big air intakes, beaks and rear fins. An example of this concept was the PF200 series on the  Aurelia B52 chassis, certainly too daring and difficult to have a production following.

On the other hand, the example offered by the beautiful and famous Spider B24 is more harmonious and with a very different visual impact: the process of evolution and refinement of the lines of the PF200 series, in 1954, to the creation of a prototype from which the 1st series was derived, with the characteristic wrap-around windscreen, the front bumper in two elements, the doors which not allowed descending side windows. From this car derived the Spider II series, equipped with a more conventional windshield, descending side windows and removable hard top.

All these cars were united by the characteristic air intake for the carburetors, located on the engine hood, which for a long time remained a very popular graphic sign to the public.

The Florida Sedan, built on one of the latest Aurelia B56 chassis, presented at various shows between 1955 and 1956, showed features that were breaking with the style of the previous Lancias, giving up the typical vertical front grille. The style of this dream car was a source of inspiration for the new generation of Lancia cars, although some modifications were necessary to make production easier. One of the first prototypes was characterized by the absence of the central pillar and doors with wardrobe opening. In order to fix the door lock, it was necessary to arrange a low height pillar, invisible from the outside: the real purpose of these pillar was cleverly concealed, by applying a grab handle for rear passengers. The second feature of this proposal was given by the new grille, with horizontal development, and by the double headlights. A third element of strong stylistic connotation was the long side perfectly joined, surmounted, in correspondence with the third volume, by a frame, which formed the fins and enveloped the large rear window, highlighted by a two-tone paint.

Lopresto Collection

On a prototype closer to the production launch of the Flaminia, which would bring these elements of style into series production, a central pillar was introduced, giving up the elegant, but expensive, side windows. On this occasion the front headlamps of different sizes were also exchanged in their positions.

The new Lancia grille was defined in detail for the special Cabriolet, built on the Aurelia B24 chassis, presented at the 1957 Geneva Motor Show and was also applied to the Appia Coupé, built in small series by Pinin Farina: it became the new family feeling of all later Lancia models.

For the Appia, the chassis construction system for Lancia’s coachbuilders was further simplified: in practice it consisted only of the floor of the Sedan, reinforced with removable arches, to make it possible to transport it and subsequent assembly, without the risk of deformation.

With the Beta, this new system was outdated and needed to evolve: for the first time, Pininfarina equipped itself to produce in-house bodies with structural characteristics, thus redefining the division of roles between the coachbuilder and the manufacturer.

According to the new operating scheme, the body-chassis, paneled, painted and finished by Pininfarina, were supplied to Lancia for subsequent mechanization and, in the case of small batches, even mechanized internally. The development and construction activities and the consequent investments thus became more demanding, forcing to consider mainly small series productions. The most important example of this new technology is offered by the Beta Montecarlo, the sports Coupé that shared with the Beta little more than the powertrain, in this case arranged transversely in the central area, with rear wheel traction.

We conclude with the Lancia Gamma Scala, a sedan with homogeneous lines with those of the Coupé, also designed by Pininfarina. Unfortunately, Lancia’s decision to give up the Gamma did not allow this beautiful car to be concretely offered to the market.

Source:
LANCIA – Storie di innovazione tecnologica nelle automobili (Lorenzo Morello)

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The BMW M1 holds a unique place in automotive history. As the first production car from BMW’s Motorsport division, the M1 was intended to showcase the company’s engineering prowess and racing pedigree. However, despite its striking looks, impressive performance, and significant impact on the BMW brand, the M1’s journey was fraught with challenges, including financial turmoil, production delays, and regulatory hurdles. Today, the M division has evolved into a symbol of high-performance street cars, but the M1’s legacy remains one of both triumph and failure.

The Birth of BMW Motorsport

In 1972, BMW established its Motorsport Division, known as “M,” with the goal of advancing the brand’s competitive edge in the world of motorsports. Prior to this, BMW’s racing efforts were fragmented, with various teams involved in different categories but lacking a unified structure. This all changed when Bob Lutz, BMW’s head of sales and marketing, spearheaded the formation of BMW Motorsport. The division’s primary mission was to build competitive race cars and elevate the brand’s reputation, particularly in touring car racing.

BMW’s first major success in the motorsport arena came in 1973 with the BMW 3.0 CSL, which dominated the European Touring Car Championship. This victory cemented BMW’s position in the racing world. However, as the division grew, it became apparent that creating race cars from existing production models was unsustainable in the long run. The company needed a purpose-built race car, one that would push the boundaries of performance. This vision led to the creation of the BMW M1, a car that would become a defining symbol for BMW Motorsport.

Michelotti and the BMW Turbo Concept

Alongside the creation of the M division, BMW was developing the BMW Turbo, a concept car that would become a landmark in automotive design and technology. Designed by Paul Bracq, the Turbo E25 introduced bold new features, such as a mid-mounted engine, gullwing doors, and retractable headlights, marking a radical departure from BMW’s previous designs. The car represented a vision of the future, combining performance with cutting-edge safety features, and was intended as a technology showcase for the brand.

Initially, BMW contracted Carrozzeria Michelotti, to assemble the Turbo prototype. Giovanni Michelotti, famous for his work with a variety of automotive brands, established a 10,000-square-meter workshop dedicated to the Turbo project. Michelotti built two BMW Turbo prototypes in total, with one being showcased at the 1972 Frankfurt Motor Show. This partnership underscored BMW’s ambition for the car and its desire to create something truly revolutionary.

However, the timing of the project was unfortunate. The 1973 oil crisis caused a global economic downturn, dramatically increasing fuel prices and severely affecting the automotive industry, particularly for performance cars like the BMW Turbo. The crisis placed enormous financial strain on car manufacturers, and BMW was forced to reconsider its plans, including the costly decision to move forward with the Turbo prototype.

The Fallout and the Shift to Italdesign

As the crisis deepened, BMW was unable to fulfill its contract with Michelotti, and the planned collaboration was put on hold. Financial constraints led the company to reevaluate its spending, and resources allocated to the Turbo project were reduced. Michelotti’s specially built workshop, which had been prepared to assemble the car, remained underutilized as BMW shifted its focus.

However, the end of the oil crisis opened up new possibilities. Italdesign, the renowned design and engineering firm led by Giorgetto Giugiaro, came to BMW’s aid. In the years following the crisis, Italdesign purchased Michelotti’s workshop, which would become the production base for the BMW M1. Giugiaro’s expertise in design and engineering played a pivotal role in transforming BMW’s ambitious race car project into a road-going reality.

Giugiaro’s task was to refine the BMW Turbo E25 concept into a production car that could both meet the demands of motorsport and appeal to the consumer market. His design for the M1 retained the sharp, angular lines and futuristic profile of the Turbo, but with refined proportions to suit both racing needs and road-going practicality. The M1’s mid-engine layout, wide stance, and low roofline emphasized its racing pedigree, while its aggressive, sleek design ensured it would stand out as a supercar.

A Race Car for the Road

The BMW M1 was originally conceived as a Group 5 race car, competing against purpose-built machines like the Porsche 935. The project aimed to blend motorsport engineering with production cars, creating a race-bred vehicle that could also be sold to the public. To achieve this, BMW enlisted Lamborghini, to help with the development of the M1. Despite Lamborghini’s expertise in high-performance road cars, it lacked experience in motorsport, which ultimately led to complications during the project.

In the early stages, Lamborghini was tasked with developing the chassis and body of the M1, while BMW would provide the engine. However, Lamborghini’s financial troubles soon became apparent. The company was experiencing significant cash flow issues, and it ultimately misappropriated funds intended for the M1 project. In a dramatic turn of events, BMW was forced to reclaim the project’s components and tooling from Lamborghini, a move that involved a late-night raid to retrieve the M1’s parts. This disruption delayed the project and ultimately led BMW to take full control of the M1’s development.

The Engineering Challenges

Despite the setbacks, the M1 took shape as a highly capable performance car. The vehicle was powered by the M88 engine, a 3.5-liter, straight-six unit that produced 277 horsepower in its road-going form. This engine, derived from the racing program, provided the M1 with impressive performance, allowing it to rival other supercars of the era, such as the Lamborghini Countach and Ferrari 512 BB.

The M1 featured a mid-engine layout, which contributed to its excellent handling characteristics. The car’s design was primarily focused on its racing capabilities, making it relatively raw and unrefined for a road car. It lacked amenities such as power steering, and the cockpit was cramped, with the steering wheel offset to the right to accommodate the center-mounted engine. Despite these compromises, the M1’s performance on the road was outstanding, with acceleration and handling that earned it widespread praise from automotive journalists.

The Racing Struggles and ProCar Series

One of the most significant challenges the M1 faced was its inability to compete in mainstream racing. To homologate the M1 for Group 5 racing, BMW needed to produce 400 road cars. However, production delays meant that only 200 units were built in the first two years, preventing the car from racing in most major events.

In response, BMW created the ProCar Series, a one-make racing championship exclusively for the M1. The ProCar Series was unique in that it featured Formula One drivers competing against privateer M1 owners, creating an exciting spectacle at Formula One race weekends. Although the series generated interest and the M1 proved competitive in this setting, it was not enough to elevate the car into mainstream motorsport. Furthermore, the M1’s performance in ProCar did little to resolve its commercial issues.

Commercial Challenges and Production Woes

The M1 was also a commercial disappointment. Originally, BMW had intended to sell the M1 for around 100,000 Deutsche Marks, placing it in direct competition with supercars like the Lamborghini Countach. However, due to the disruptions caused by Lamborghini’s financial troubles and the increased cost of production, the M1’s price climbed to 113,000 Deutsche Marks. Even with this increase, the car was difficult to sell. BMW was only able to produce 399 M1s, well below the original goal of 1,000 units, making it a rare and expensive model.

Despite its high performance and exotic status, the M1 was a hard sell. Its design was too closely aligned with its racing origins, and its lack of creature comforts and high price point made it less appealing to the typical supercar buyer. Additionally, the car’s raw nature, with its lack of power steering and awkward driving position, alienated many potential customers. In the end, the M1’s commercial failure contributed to its relatively low production numbers and limited legacy as a production car.

Legacy and the Evolution of the M Division

Although the M1 was a commercial and racing disappointment, it laid the foundation for the success of BMW’s Motorsport division. The lessons learned from the M1 project helped shape future BMW M cars, starting with the iconic E30 M3. The E30 M3, developed as a more practical and accessible performance car, became a massive success in both motorsport and sales, marking the beginning of a new era for BMW M.

The M1 also solidified the link between BMW’s racing heritage and its high-performance street cars. Today, the M badge is synonymous with powerful, driver-focused vehicles, but it all traces back to the M1. The M1’s legacy is less about its financial success and more about its role in shaping the identity of BMW M as a division dedicated to performance engineering and motorsport excellence.

Conclusion

The BMW M1’s story is one of ambition, innovation, and hard lessons learned. It was a car ahead of its time, a race car designed for the road, and a symbol of BMW’s commitment to motorsport. While it never reached the commercial success BMW had hoped for, it played a crucial role in the development of the M division and set the stage for future performance cars. The M1 may not have been the financial success BMW wanted, but its influence on the brand and its impact on the automotive world cannot be overstated. Today, the M1 remains a revered classic, a testament to BMW’s racing heritage and the trials and triumphs of the M division.