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News21 December 2024 by Andreas 92 Viewed

Pininfarina Celebrates 95 Years of Iconic Design

Turin, December 19, 2024 – Pininfarina, a name synonymous with iconic design, has officially begun celebrations for its 95th anniversary. The festivities, spanning all of 2025, will honor the brand’s rich heritage and lasting influence on the world of design. Marking the occasion, Pininfarina has unveiled a new commemorative logo embodying the perfect balance of innovation and tradition that has defined the company for nearly a century.

“This upcoming year is far from ordinary,” remarked Silvio Angori, Pininfarina’s Vice President and CEO. “In 2025, we celebrate an extraordinary milestone that reflects the strength of our history and the power of our vision. This achievement is thanks to our clients, who have stood by us over the years and will be at the heart of our 95th-anniversary events. We face 2025 with optimism and determination, ready to embrace future challenges and continue innovating.”

A New Logo Reflecting Timeless Eleganc

The special 95th-anniversary logo captures the brand’s enduring values of purity and elegance. The design preserves Pininfarina’s hallmark elements, including the iconic “effe” crowned emblem, a distinctive feature of the brand since the 1930s, now reinterpreted with a contemporary, lighter touch. Alongside it, the tilted “pininfarina” logotype – introduced in 1961 when the founder’s nickname “Pinin” merged with the family name “Farina” to create a unified identity – remains central. For 2025, the logotype is paired with the number “95” in the same vibrant red as the crown, symbolizing the company’s enduring passion and innovation.

Global Celebrations and Milestone Events

The anniversary events will span Pininfarina’s key markets, highlighting its global reach. Celebrations in Europe will include gatherings in Italy’s design hubs, Milan and Turin, as well as in France and Germany. In China, where Pininfarina has operated since 1996, festivities will coincide with the 15th anniversary of its Shanghai office. The United States will host major events such as the Pebble Beach Concours d’Elegance and showcases by Pininfarina of America in Miami and New York. The Middle East will also play a prominent role, with celebrations focusing on the company’s architectural collaborations in the region.

The year will feature the culmination of Pininfarina’s international design competition, launched in August 2024. The contest has engaged students from prestigious design schools worldwide, specializing in mobility, interaction design, and architecture, reinforcing the company’s commitment to nurturing future talent.

A Year of Reflection and Triumph

While 2024 was a year of significant accomplishments, it was also marked by the loss of Paolo Pininfarina, a guiding force in the company’s history. “Paolo was the heart and soul of Pininfarina. His example, dedication, and vision will continue to inspire us in our pursuit of beauty and innovation,” said Angori. In recognition of his extraordinary contributions, Paolo Pininfarina was posthumously awarded the 2024 American Prize for Design by the Chicago Athenaeum, a testament to his legacy in shaping global design.

Despite this profound loss, Pininfarina achieved remarkable success in 2024. Highlights include securing 19 design awards, three of which were for sustainability initiatives; a €90 million agreement with AMG-Mercedes for a new model; the launch of the Morgan MidSummer, the first car under the Pininfarina Fuoriserie brand; and the Foxtron Model D, a collaboration with tech giant Foxconn.

Additionally, the company made waves with the eTH – Electric Transformer House concept at CES Las Vegas, which was named one of the 16 most innovative projects by the Wall Street Journal. Other standout achievements included designing the new livery for Italy’s Frecce Tricolori aerobatic team, the restoration of the Honda HP-X concept car, and architectural projects spanning the globe, such as “Andare Residences” in the U.S., “Iconic Tower by Pininfarina” in Dubai, and “Meringa Tower” in Brazil.

Looking Ahead

As Pininfarina moves into its 95th year, the brand remains steadfast in its mission to innovate and inspire. Through a combination of tradition, cutting-edge design, and a commitment to sustainability, Pininfarina is poised to continue shaping the future while celebrating its storied past. With a year packed with celebrations and achievements, 2025 promises to be a fitting tribute to a design icon whose legacy continues to resonate across industries and continents.

the author

Andreas

Italian classic car enthusiast with German roots. Renowned as a respected figure in the classic car community, he serves as a jury member at various international concours d'elegance, including the Classic Gala Schwetzingen and Mantova. As a content creator, Andreas passionately shares his profound knowledge and appreciation for vintage automobiles. His heart beats for cars designed by Giovanni Michelotti, showcasing his discerning taste and dedication to preserving the timeless elegance of automotive history.

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Prince Skyline Sport Allemano

The end of World War II left Japan in a difficult position, having to transition its industries from military production to civilian use. This challenge was particularly tough since Japan, like Germany and Italy, was a defeated nation. However, Japan’s ability to adapt would set the stage for one of the most exciting collaborations in automotive history.

Among the companies responsible for this transformation were Tachikawa and Nakajima, two of Japan’s leading aviation companies. Tasked with shifting to civilian production, Tachikawa (later known as Tokyo Electric Cars) began building electric cars in 1947. Their first model, the Tama, was followed by a slightly larger Junior, and eventually, the Senior.

In the early 1950s, Japan’s evolving automotive landscape saw a shift from electric-powered cars to gasoline engines. By the end of 1951, the Tama Senior was fitted with a 1.5-liter petrol engine, a shift that led to the creation of the Prince Sedan in 1952. This was the beginning of Prince Motor Company, which was named in honor of the official investiture of Crown Prince Akihito.

In 1954, Fuji Precision Machinery (formerly Nakajima) acquired Prince Motor Company and embarked on producing automobiles under the Prince brand. This marked the beginning of a new chapter in Japan’s automotive history.

The Birth of the Skyline and the Search for European Inspiration

By the late 1950s, Prince Motor Company had gained recognition in Japan for its innovative vehicles, such as the Prince Sedan and the Skyline (introduced in 1957). However, the company sought to take their vehicles to a new level—focusing on luxury, performance, and innovation. To do so, they looked westward, to Europe, for inspiration.

Europe was home to some of the most prestigious automotive brands, and Fuji Precision Machinery executives wanted a vehicle that could rival the best of Europe. This aspiration led them to Italy, where they arranged a pivotal meeting at the Salone dell’Automobile (Turin Motor Show) with Carrozzeria Allemano, a respected coachbuilder with ties to Italian designer Giovanni Michelotti.

The collaboration between Japan and Italy led to the creation of the Prince Skyline Sport, a car that would redefine the trajectory of Japan’s automotive design. This groundbreaking partnership merged Japanese engineering with Italian artistry, setting a new standard for style and innovation. The success of this collaboration inspired other Japanese manufacturers to partner with Italy’s legendary design houses, creating some of the most iconic vehicles of the 1960s.

Mazda, for example, worked with Bertone, enlisting the renowned Giorgetto Giugiaro to design the Familia, a compact car that skillfully blended European elegance with Japanese practicality. In 1963, Daihatsu teamed up with Vignale to produce the Compagno, along with its sporty variants: the Sport Spider and Coupé; which reflected a uniquely Italian flair. The following year, Pininfarina collaborated with Datsun to craft a sleek new look for the Bluebird, a move that helped the car gain global recognition. By 1965, Isuzu joined forces with Ghia to design the Bellett II, a concept car that showcased bold and forward-thinking design elements.

These partnerships went beyond aesthetics; they helped establish a global identity for Japanese automakers. By working with Italy’s most respected design houses, Japanese manufacturers gained fresh perspectives on styling while enhancing their reputation for innovation and quality. These collaborations not only transformed the appearance of Japanese cars but also elevated their appeal to international markets, leaving a lasting impact on the industry.

A Handcrafted Masterpiece

Under the direction of Giovanni Michelotti, one of Italy’s most respected automotive designers, the Skyline Sport would be an example of high-end craftsmanship. Initially, the first series of prototypes were built by Carrozzeria Allemano, known for its hand-built bodies. Later, a second series of production would be completed by Carrozzeria Michelotti, adding the final touch to this luxury vehicle.

The Skyline Sport was designed as a two-door coupe with sleek, flowing lines and a sporty yet elegant appearance. Michelotti’s design incorporated canted headlights, angled downward at the inside corners—a feature seen in other high-end vehicles like the Lincoln Continental and Buick during the late 1950s and early 1960s.

At the heart of the Skyline Sport was a 1.9-liter GB-4 engine that generated 94 horsepower, giving it a top speed of 150 km/h. Despite weighing in at 1,350 kg, the car’s handling was remarkably smooth, thanks to a double-wishbone front suspension and a De Dion rear axle, technologies that were innovative for its time.

The Prince Skyline Sport: A Bold Statement

The Skyline Sport debuted at the 1960 Turin Motor Show, where it garnered international attention for its bold design and luxury features. Available in both a coupe and a convertible version, it was a striking example of Italian design combined with Japanese engineering. Its clean lines, striking front grille, and eye-catching details made it a standout at the show.

But its beauty was more than skin deep. The Skyline Sport was a car that delivered in terms of both aesthetics and performance. With its meticulously crafted body, luxurious interior, and advanced suspension, the car offered an exceptional driving experience that rivaled the finest European vehicles of the era.

The Prince Skyline Sport made its official appearance in Japan at the 1962 Tokyo Motor Show, where it was met with great enthusiasm due to its elegant lines and striking design. With its sleek coupe and convertible versions, the car showcased a perfect blend of Italian craftsmanship and Japanese engineering, captivating the crowd with its sophisticated aesthetic. However, the Skyline Sport came with a hefty price tag of 1.85 million yen, more than twice the cost of a standard sedan. This steep price limited its appeal in Japan’s domestic market, making it a rare and exclusive collector’s item. Despite its high price, the car gained significant exposure through its prominent feature in Toho films, strategically marketed to heighten its status as a luxury icon.

A Historic Collaboration and Legacy

The Prince Skyline Sport is historically significant as the first collaboration between an Italian designer and a Japanese automaker, setting a precedent for future cross-cultural partnerships in the automotive world. It was a testament to the universal appeal of Italian design and the skill of Michelotti and Carrozzeria Allemano. The Skyline Sport bridged cultural and geographical boundaries, bringing together the best of both worlds to create a truly exceptional car.

Though the Skyline Sport never achieved high sales numbers, with only 60 to 200 units produced, its impact on the automotive industry cannot be overstated. It paved the way for later models like the Skyline GT-R and helped establish the Prince Laurel, another model that would become iconic in Japan.

The Skyline Sport also marked the beginning of Prince Motor Company’s shift toward luxury vehicles. This emphasis on quality and refinement would continue after Nissan’s acquisition of Prince Motors in 1966, with the Skyline Sport serving as a precursor to future generations of luxury cars from Japan.

The Prince Skyline Sport was more than just a car—it was a statement of innovation, craftsmanship, and the power of international collaboration. The partnership between Giovanni Michelotti, Carrozzeria Allemano, and Prince Motor Company created a vehicle that showcased the best of both Italian design and Japanese engineering.

Though limited in production and availability, the Skyline Sport remains an important part of automotive history. It stands as a symbol of the potential for global partnerships to create groundbreaking designs, and its legacy continues to inspire the automotive world today.

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