Theo Rossi di Montelera

Teofilo Guiscardo Francesco Luigi Rossi di Montelera, also known by the pseudonym Theo (born in Turin on May 17, 1902, died in Lausanne on November 3, 1991), was an Italian entrepreneur, bobsledder, and sportsman. An avid sports enthusiast, he served as honorary president of Martini & Rossi and was famously known as “the man of vermouth.”