News14 October 2024 by Andreas 43 Viewed

Morgan Completes First Two Midsummer Cars designed by Pininfarina

British carmaker Morgan, in partnership with renowned Italian design house Pininfarina, has completed the first two units of the highly anticipated Midsummer model at its historic Pickersleigh Road factory. These cars, destined for the UK and Germany, are the first to roll off the production line from a limited series of just 50 hand-built examples.

The Midsummer is a celebration of classic European barchetta designs, paying homage to the golden era of open-top sports cars that once dominated the roads of Europe. A true testament to the art of coachbuilding, each Midsummer represents not just a car but a masterful blend of craftsmanship and design, highlighting the enduring capabilities of Morgan’s skilled artisans.

Morgan’s collaboration with Pininfarina, famous for its iconic automotive creations, has resulted in a reinterpretation of the timeless Morgan silhouette. The two companies have merged their rich design heritages to craft the Midsummer as both a tribute to tradition and a forward-looking statement in the world of bespoke automobiles.

In a nod to Pininfarina’s storied design legacy, the Midsummer proudly wears the exclusive “fuoriserie Pininfarina” badge, a mark previously seen on prestigious models such as the BMW Lusso Coupé and the Ferrari Sergio. This badge signifies a select group of vehicles that embody the highest levels of custom automotive craftsmanship and design refinement.

Morgan’s Pickersleigh Road factory, where these first two Midsummer units were completed, has long been known as a hub of traditional car-building techniques. Despite its history, the factory remains at the cutting edge of bespoke automobile production, blending old-world craftsmanship with modern technology.

With the first two Midsummers now heading to the UK and German markets, Morgan and Pininfarina have set the stage for what will undoubtedly become one of the most sought-after collector’s items of the automotive world. The exclusivity of only 50 cars being produced adds to its allure, ensuring that the Midsummer will be a jewel in any garage it graces.

the author

Andreas

Italian classic car enthusiast with German roots. Renowned as a respected figure in the classic car community, he serves as a jury member at various international concours d'elegance, including the Classic Gala Schwetzingen and Mantova. As a content creator, Andreas passionately shares his profound knowledge and appreciation for vintage automobiles. His heart beats for cars designed by Giovanni Michelotti, showcasing his discerning taste and dedication to preserving the timeless elegance of automotive history.

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The Automobili Pininfarina PURA Vision design concept has secured the esteemed Red Dot Award: Design Concept 2024, solidifying its position as one of the most innovative and groundbreaking automotive designs of the year.

The Red Dot Award is widely recognised as a global symbol of design excellence, with a jury of designers, professors, and journalists meticulously evaluating entries for innovation, design quality, and creative vision. PURA Vision’s selection as the winner of the Design Concept category underscores its impressive design language and futuristic vision.

Dave Amantea, Chief Design Officer at Automobili Pininfarina, commented: “Winning the Red Dot Award: Design Concept is a huge honour for the brand and testament to the hard work and dedication of our entire team. PURA Vision embraces the DNA of iconic vehicles from Pininfarina’s past, to shape the future with sharp lines and a modern aesthetic. It is distinctive from every angle and showcases our PURA design philosophy which is inspiring the next generation of our cars.”

This victory follows earlier accolades for the PURA Vision, including wins at the iF Design 2024 Product Awards and the 2024 International Design Awards, further cementing its influence in the world of luxury automotive design.

The PURA Vision concept boldly redefines the Luxury Utility Vehicle (LUV) with sleek cab-rear proportions that blend timeless elegance with meticulous detailing, creating a vehicle that stands out in terms of both aesthetics and functionality. The design evokes Pininfarina’s rich heritage while propelling the brand into the future of automotive luxury.

Key design elements include its low bonnet and high fenders, drawing inspiration from the classic 1947 Cisitalia, a legendary model in the Pininfarina lineup. Additionally, the expansive glasshouse, influenced by the Alfa Romeo Superflow IV, and the tri-opening pillarless lounge doors, offer an unrestricted view and access to a futuristic, luxurious 2+2 cabin.

The design also pays homage to the pillarless construction of the Lancia Florida, another iconic model from the 1950s, designed by Battista Farina. This influence is further carried through in recent Pininfarina designs, including the one-off Battista Cinquantacinque.

PURA Vision’s exterior is further enhanced by finely crafted details, such as an anodised aluminium beltline that runs seamlessly around the glasshouse, forming an elegant, unbroken arc that exemplifies Pininfarina’s commitment to precision and elegance.

With its innovative design and lineage rooted in automotive history, PURA Vision represents a bold vision for the future of Automobili Pininfarina, continuing the legacy of creating vehicles that blend art and technology into a harmonious expression of luxury and performance.