The ultimate italian coachbuilder site
The ultimate italian coachbuilder site
Designed in Detroit by Chrysler engineers, C-200 was built in Italy and arrived in New York after a fast trans-Atlantic crossing on the SS Constitution. It is powered by a standard Chrysler Firepower V-8 Engine.
The Chrysler C-200, introduced in 1952, was a striking soft-top companion to the earlier K-310. Like its predecessor, the C-200 was a product of collaboration between Virgil Exner’s design team at Chrysler and the skilled artisans at Ghia of Turin, Italy. Both vehicles embodied Exner’s visionary design language, merging bold American styling with European sophistication. While there was serious consideration for putting both the K-310 and C-200 into production, Chrysler’s financial constraints ultimately brought progress to a halt. One key distinction between the two concept cars lay in their seating capacity. While the K-310 was a sleek four-seater, the C-200 was designed as a five-passenger convertible coupe, offering greater practicality alongside its undeniable elegance. This subtle yet significant difference reflected Chrysler’s exploration of varying forms and functions for their experimental designs. The Chrysler C-200 stands out as a pioneer of several design elements that were revolutionary for its time. Virgil Exner and his team introduced innovations like “blister” fender shapes and a depressed beltline—features that had never before graced production cars or Auto Show circuits. These bold choices gave the C-200 a sculpted, dynamic appearance, accentuating its European-inspired styling. Another notable design detail was the “gun-sight” taillight, which first appeared on the K-310 and was refined for the C-200. This distinctive feature eventually made its way to later production models, particularly Chrysler’s Imperial lineup, showcasing how these concept cars directly influenced the brand’s future designs. Though the Chrysler C-200 never reached the assembly line, its innovative styling and design cues remain a testament to Virgil Exner’s forward-thinking approach. By blending Italian craftsmanship with American engineering, Chrysler’s Concept Cars of the early 1950s pushed the boundaries of automotive design and inspired an entire era of future vehicles. Today, the C-200 serves as a reminder of Chrysler’s ambitious vision and the groundbreaking creativity that defined the Exner-Ghia partnership.
There are in the history of companies, just as in the history of nations, certain fateful episodes, which have an influence on the course of events well in excess of their actual importance. Chrysler’s request to Ghia to build for them, to their design, a special body on a Plymouth chassis, is one of these episodes.
The beginning In tracing the genealogy of coachbuilding firms, it turns out that they originated in the early years of the last century as…
