The Partnership Between Michelotti and Triumph
The history of Triumph in the 20th century is inseparable from the creative genius of Giovanni Michelotti, one of the most influential automotive designers of his time. Triumph, established as the sports division of Standard Triumph in the early 1950s, became synonymous with style, performance, and innovation. The TR (Triumph Roadster) series, which debuted during this period, would grow into a celebrated dynasty, captivating car enthusiasts until the 1980s. Michelotti’s designs not only shaped the identity of Triumph but also elevated the brand into a global icon of British automotive excellence.
