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Triumph Fury

The Triumph Fury was a two-door convertible prototype designed Giovanni Michelotti. It was the first monocoque sports car to be made by Triumph.

Vehicle Overview

The Triumph Fury, a prototype unveiled in the 1960s, was a forward-thinking design by the renowned Italian designer Giovanni Michelotti. The car shared components with the Triumph 2000 saloon, including its 2.0-liter straight-six engine. However, Triumph also considered equipping the Fury with a more powerful 2.5-liter six-cylinder or even the 3.0-liter Triumph V8 engine, hinting at its potential as a high-performance model had it reached production. The Fury was envisioned as a modern, monocoque-bodied sports car, a significant departure from Triumph’s traditional separate-chassis models like the TR series. Its sleek design showcased Michelotti’s flair for combining elegance with sportiness, making it stand out from the TR series. Despite its innovation and promise, the Fury’s development was shelved in favor of continuing the TR line, with the Triumph TR5 introduced in August 1967. The decision not to produce the Fury was primarily economic. Triumph faced substantial costs to set up new production lines and tooling facilities necessary for the Fury’s monocoque design. By contrast, the TR series’ body-on-frame construction was less expensive to manufacture and required no major updates to existing facilities. This cost-conscious approach aligned with Triumph’s strategy at the time, prioritizing simplicity and minimizing investment risks. While the TR5 became a well-regarded model in its own right, the cancellation of the Fury marked a missed opportunity for Triumph to embrace a more advanced design philosophy. The Fury’s modern engineering and Michelotti’s timeless design could have potentially set a new standard for Triumph sports cars, competing with other cutting-edge models of the era. However, Triumph’s reluctance to depart from its established methods left the Fury as an intriguing “what could have been” in the brand’s history. The Triumph Fury remains a symbol of innovation stifled by practical constraints, showcasing the delicate balance between ambition and feasibility in automotive manufacturing. Today, the Fury is celebrated as a fascinating chapter in Triumph’s legacy, reflecting a glimpse of a path not taken.

Technical Specifications

Body

Concept
Year

1964
Make

Triumph
Model

Fury
Coachbuilder

Michelotti
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Engine Type

V6
Designer

Giovanni Michelotti
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Number Of Doors

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Type Approval

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