The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
The The Riich G5 designed by Bertone.
The Riich G5, a four-door sedan introduced by the Chinese brand Riich, made its debut at the 2009 Shanghai Auto Show. This vehicle represents a significant collaboration between Riich and the renowned Carrozzeria Bertone, with design oversight provided by Giuliano Biasio. The G5 was crafted to appeal to the Asian market, showcasing a blend of international design sensibilities and local preferences. Designed with elegance and sophistication in mind, the Riich G5 stands out for its refined styling and attention to detail. The partnership with Carrozzeria Bertone, known for its high-quality automotive designs, ensured that the G5 benefited from a rich design heritage. Under the direction of Biasio, Bertone’s design team developed a sleek and modern sedan that embodied both luxury and practicality. The G5’s design features a streamlined silhouette and a commanding presence, reflecting Bertone’s expertise in creating visually appealing vehicles. Its four-door layout offers ample space and comfort, catering to the needs of both drivers and passengers. The car’s exterior design is complemented by a well-appointed interior, combining premium materials and advanced technology to enhance the driving experience. Intended for the Asian market, the Riich G5 represents a strategic effort to blend international design excellence with regional market needs. Its unveiling at the Shanghai Auto Show underscored Riich’s commitment to offering high-quality vehicles with global design appeal. The collaboration with Carrozzeria Bertone and the guidance of Giuliano Biasio highlight the G5’s importance as a symbol of cross-cultural automotive design innovation. Overall, the Riich G5 stands as a testament to the successful integration of global design expertise with local market requirements, offering a sophisticated and stylish option for consumers in Asia.
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
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