The Rayton Fissore / LaForza Magnum: The first luxury SUV
The Magnum, presented in 1984 by Rayton Fissore, was the last entirely Italian off-road vehicle after the Fiat Campagnola left the scene in 1987.
The Rayton Fissore Magnum is an Italian-designed and built luxury off-roader, in small scale production between 1985 and 1998. The American V8-powered versions were marketed as Laforza and were built from 1989 until 2003.
The Rayton Fissore Magnum began life intended for military and police use, but the Tom Tjaarda designed car, fitted with a sumptuous Italian leather interior in the spirit of the Maserati Biturbo and a range of 4-, 6-, and 8-cylinder engines was marketed as a “luxury 4×4.” Sold in the U.S. as Laforza, It was intended as a competitor for the Range Rover and was designed to meet those needs the Range Rover left unfulfilled at the time, such as a more luxurious interior and more fuel-efficient smaller engines – including turbodiesels. Better fuel efficiency was essential to European market conditions. The vehicle was refreshed in 1998 with a facelifted design to include more modern amenities, but still used the same basic body and drivetrain. The original Laforza 5-liter was updated by Pininfarina who also did the final assembly. This model features Ford 5.0 EFI V8 (truck version) with automatic overdrive transmission (AOD) and a high/low gear transfer case (Newprocess model 229).
The Magnum, presented in 1984 by Rayton Fissore, was the last entirely Italian off-road vehicle after the Fiat Campagnola left the scene in 1987.
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who else came here after watching Doug Demuro’s video? 🙂
LAFORZA!
Only the one’s for the american market were built by Pininfarina?