The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
The Porsche 986 Bertone design proposal for the Boxter.
In 1992, the renowned Italian design house, Bertone, embarked on a secret design proposal for the upcoming Porsche Boxster (Porsche 986), driven by a strategic focus on cost-saving measures. Tasked with preserving the unmistakable Porsche design language and familial aesthetics, Bertone dedicated meticulous efforts to ensure a seamless integration of the proposed design with the brand’s existing identity. Notably, Porsche’s management emphasized the importance of cost efficiency by stipulating that the forthcoming Boxster should share distinctive elements with the upcoming Porsche 911 (codenamed 996). This directive aimed not only to streamline production costs but also to cultivate a cohesive and recognizable visual language across Porsche’s model lineup. Bertone’s proposal, now revealed through exclusive photos from the Lopresto collection archive, showcases the delicate balance between innovation and tradition. The design house successfully navigated the challenge of incorporating shared elements with the impending 911, ensuring a harmonious coexistence of these iconic models within the Porsche family. These rare glimpses into the secret design proposal offer enthusiasts and collectors a unique perspective on the collaborative efforts between Porsche and Bertone during a pivotal moment in automotive history. The hidden chapters of design evolution, encapsulated in the 1992 Bertone proposal, underscore the intricate dance between form and function that defines the enduring allure of Porsche’s sports car legacy.
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
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