The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
© Andreas Scheidl
© Andreas Scheidl
© Andreas Scheidl
© Andreas Scheidl
Matra Buggy Bertone
The Matra Buggy Bertone designed by Marcello Gandini.
Vehicle Overview
The Matra Buggy by Bertone emerged at the tail end of the 1960s, a period when dune buggies were capturing the imagination of automotive enthusiasts across Europe. In a nod to this trend, Bertone unveiled their distinctive interpretation at the 1970 Paris Motor Show. Designed as a one-off creation by the legendary Marcello Gandini, the Matra Buggy was a testament to Bertone’s innovative spirit and design prowess. Drawing inspiration from the rugged allure of off-road vehicles, Gandini infused the Matra Buggy with a sense of adventure and freedom. Its sleek, open-air design and muscular stance immediately caught the eye of show attendees, signaling a departure from traditional automotive norms. Yet, beneath its striking exterior lay a familiar heart—the mechanics of the Simca 1200S Coupe formed the foundation of this unconventional creation. The marriage of Simca’s engineering with Bertone’s avant-garde design language resulted in a dune buggy that exuded both style and performance. From its streamlined silhouette to its powerful engine, every aspect of the Matra Buggy was crafted to command attention and inspire awe. It represented a bold fusion of form and function, embodying the spirit of exploration and adventure that defined the era. Following the success of the Matra Buggy, Bertone continued to push the boundaries of automotive design with another daring creation: the Shake. Built on Chrysler mechanics, the Shake was a second foray into the realm of dune buggies for the renowned Italian design house. Like its predecessor, the Shake boasted a distinctive aesthetic and formidable performance capabilities, cementing Bertone’s reputation as a trailblazer in the world of automotive design. The Matra Buggy and the Shake serve as timeless reminders of Bertone’s ingenuity and creativity. By reimagining traditional automotive concepts and pushing the limits of design innovation, Bertone captured the imagination of a generation and left an indelible mark on automotive history. These iconic dune buggies stand as a testament to the power of imagination and the enduring allure of the open road.
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Technical Specifications
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Year1970
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MakeMatra
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ModelBuggy
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CoachbuilderBertone
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