Lancia Aurelia B50 Rosa d’Oro

Vehicle Overview

The Lancia Aurelia Rosa d’Oro Pininfarina is a remarkable automobile that exemplifies the artistry and innovation of Italian automotive design in the early 1950s. Unveiled at the 1951 Paris Auto Salon, this stunning vehicle was built on the Aurelia B50 chassis and quickly garnered attention for its exquisite styling and elegant proportions. The name “Rosa d’Oro,” which translates to “Golden Rose,” was not its official designation; rather, it was adopted after the car won the prestigious “Golden Rose Prize” at the 1952 Geneva Show, a testament to its exceptional design. The Aurelia Rosa d’Oro featured a striking two-tone paint job that enhanced its sophisticated aesthetic, showcasing the impeccable craftsmanship for which Pininfarina was renowned. This elegant color scheme not only highlighted the car’s sleek lines but also contributed to its allure, making it a standout at auto shows and among collectors. Following the initial success of the Rosa d’Oro, Pininfarina went on to produce two similar specimens but based on the B52 chassis, specifically the #B52-1022 and the #B52-1095. These later models retained much of the design language and elegance of the original Rosa d’Oro, while incorporating slight variations and improvements that reflected the evolution of automotive design during that period. The Lancia Aurelia itself is noteworthy for being one of the first production cars to feature a V6 engine, which contributed to its reputation for performance and innovation. The combination of this advanced engineering with Pininfarina’s exquisite styling made the Aurelia a highly desirable model among luxury car enthusiasts. The legacy of the Lancia Aurelia Rosa d’Oro Pininfarina continues to resonate today, not only as a symbol of Italian automotive excellence but also as an example of the successful collaboration between Lancia’s engineering prowess and Pininfarina’s design expertise. Its recognition at international auto shows solidified its status as a classic, and it remains a highly sought-after collector’s item, representing a golden era of automotive artistry and innovation.