The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
The Lancia Aprilia Cabriolet by Bertone.
The Lancia Aprilia Cabriolet by Bertone, built in 1938, marks a pivotal moment in the evolution of Italian carrozziere design during that era. Renowned for its innovative styling, Bertone infused this model with several distinctive features that not only defined its aesthetic but also set the stage for future design trends among Italian bodybuilders. A hallmark of the Lancia Aprilia Cabriolet is its V-shaped nose, complemented by a meticulously crafted radiator grille aimed at enhancing aerodynamic efficiency. This design choice reflects the period’s growing emphasis on streamlining and performance, merging function with form in a way that was both practical and visually striking. The grille not only fulfilled its functional role but also imparted a captivating visual character to the car’s front fascia, making it an instant standout on the road. Additionally, the use of chromed stripes adorning the sides and flanks of the bonnet exemplifies Bertone’s commitment to elegance and sophistication. These chromed accents served to accentuate the car’s sleek lines, infusing it with a sense of luxury that became synonymous with Bertone’s design philosophy. The interplay of light on these chrome details added a dynamic quality to the vehicle, enhancing its appeal. The enveloping wings, fully faired at the rear, contributed significantly to the car’s aerodynamic profile, further enhancing its dynamic appearance while cruising. This feature not only emphasized the fluidity of the design but also reinforced the era’s focus on creating vehicles that were as efficient as they were beautiful. Moreover, the blade-shaped superimposed bumper bars offered practical protection while also serving an aesthetic function, integrating seamlessly into the overall design language of the Cabriolet. This attention to detail showcases Bertone’s ability to harmonize form and function, resulting in a design that is both visually arresting and technically proficient. Overall, the Lancia Aprilia Cabriolet by Bertone exemplifies the 1930s’ emphasis on blending aesthetics with functionality. It showcases Bertone’s mastery in creating harmonious and innovative automotive designs that not only set trends but also influenced subsequent generations of Italian car design. This model remains a celebrated testament to the artistry and ingenuity of Italian craftsmanship, reflecting a golden age of automotive design that continues to inspire enthusiasts and designers alike.
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
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