The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
The Lancia Aprilia Berlinetta Bertone.
The Lancia Aprilia Berlinetta by Carrozzeria Bertone, designed in 1947, represents a significant milestone in automotive design, showcasing the distinctive “fish mouth” front design language introduced by Mario Revelli di Beaumont. This innovative design was first presented at the Mostra della Carrozzeria Italiana in 1947 and quickly gained acclaim for its distinctive aesthetic and functional benefits. The “fish mouth” grille, a hallmark of this design, not only gave the car a unique and striking appearance but also contributed to its aerodynamic efficiency. This grille design was influential, later appearing on other notable vehicles such as the Fiat 1500, the Stanguellini Berlinetta and the Healey Cabriolet. The Lancia Aprilia Berlinetta embodied this style with its bold front end, reflecting Bertone’s commitment to merging visual appeal with performance. Bertone crafted a total of three examples of the Lancia Aprilia featuring this body style, each one a testament to their craftsmanship and attention to detail. The Berlinetta’s design was not only aesthetically pleasing but also aimed to enhance the car’s overall performance characteristics. The “fish mouth” grille, combined with other signature Bertone design elements, emphasized both form and function. These bespoke creations underline Bertone’s status as a leading coachbuilder in the mid-20th century, where each vehicle was meticulously tailored to meet the specific desires of its clients. The Lancia Aprilia Berlinetta by Bertone thus stands as a testament to the era’s design innovation and Mario Revelli di Beaumont’s artistic influence in automotive styling. It remains a celebrated example of how distinctive design can shape automotive history and contribute to the legacy of a premier coachbuilder.
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
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