Isuzu Piazza
The Isuzu Piazza designed by Giorgetto Giugiaro.
Vehicle Overview
The Isuzu Piazza emerged as a groundbreaking automotive marvel, tracing its roots back to the Asso di Fiori Prototype crafted by the renowned design firm Italdesign. Unveiled in 1979, the Piazza encapsulated a fusion of cutting-edge technology and innovative solutions that would eventually become industry standards worldwide, establishing a new paradigm in automotive design. One of the standout features of the Isuzu Piazza was the revolutionary elimination of external drips, a design element replaced by an innovative output channel ingeniously integrated into the door pillar and rear window. This departure from traditional norms marked a significant shift in design philosophy, setting the stage for a cascade of imitations in subsequent models across various manufacturers. The Piazza’s adoption of integral doors and rear doors, previously only found in futuristic dream cars, transformed them into serial elements, setting the pace for evolution in automotive design. Inside the Piazza, a host of technological advancements awaited drivers and passengers alike. Adjacent to the instrument panel, two adjustable satellites stood poised, housing essential controls that could be seamlessly operated with the hands, eliminating the need to remove a hand from the steering wheel. This ergonomic innovation not only enhanced convenience but also underscored Isuzu’s commitment to pushing the boundaries of in-car user experience. Debuting in 1981 under the moniker Piazza (also known as Impulse), the model experienced remarkable success, with sales surpassing 100,000 units within the first six years of production. Its popularity spoke volumes about the industry’s receptiveness to groundbreaking design and technological advancements. The Isuzu Piazza, with its trailblazing features and unparalleled design, etched its name in automotive history as a trendsetter, influencing the trajectory of subsequent generations of vehicles.
Technical Specifications
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Body
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Year1981
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MakeIsuzu
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ModelPiazza
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CoachbuilderItaldesign
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DesignerGiorgetto Giugiaro
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