I.DE.A ERA

Vehicle Overview

The I.DE.A ERA is a stunning celebration of Italian automotive design, unveiled by IDEA Institute to mark its 30th anniversary. This roadster concept vehicle captures the timeless spirit of Italian car styling with its essential, instinctively drawn shapes, blending simplicity with sophistication. Presented on May 15, 2008, at the company’s headquarters, ERA embodies a return to the origins of design—where form and beauty take precedence over complexity. Following its unveiling, the concept made its official debut at the prestigious Automotive News Europe Congress in Turin, held on May 19-20, 2008. As described by the Italian design studio, ERA is more than a car; it is a philosophy. “ERA reflects the true essence of classic Italian car styling, taking Design back to its origins, to the instinctive drawing of shapes for beauty’s sake,” states IDEA Institute. This philosophy resonates deeply with Italy’s legacy as a global leader in automotive design, where aesthetics and emotion are inseparable from engineering excellence. The ERA concept roadster showcases clean, fluid lines and a harmonious balance of proportions, evoking the spirit of classic Italian sports cars. Its minimalist design is a deliberate homage to the golden age of automotive styling while also presenting a modern interpretation of timeless beauty. Every curve and detail on ERA serves the purpose of pure visual appeal, reminding us of the joy that comes from experiencing design in its most unadulterated form. The creation of ERA highlights IDEA Institute’s enduring commitment to innovation and artistic expression in the automotive world. For three decades, the Turin-based design studio has been at the forefront of blending creativity with technical expertise. ERA stands as a testament to the studio’s ability to honor tradition while pushing the boundaries of contemporary design. As a bold and evocative statement, ERA not only commemorates IDEA’s 30-year journey but also rekindles the passion for automotive artistry, celebrating the instinctive beauty that defines Italian car design.