I.DE.A ERA

Vehicle Overview

I.DE.A ERA: To celebrate its 30th anniversary, IDEA Institute has revealed ERA, a roadster concept vehicle with an essential design that aims at expressing the spirit of Italian car styling through instinctively drawn shapes. Unveiled at the Company’s headquarters on Thursday May 15, the ERA officialy debuts at the Automotive News Europe Congress in Turin (19-20 May 2008). According to the Italian studio, “ERA reflects the true essence of classic Italian car styling, taking Design back to its origins, to the instinctive drawing of shapes for beauty’s sake.”