The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
The Hummer H3T built in Italy by Bertone Stile.
The Hummer H3T offered a vision of the future for enthusiasts seeking the iconic Hummer capability in a more compact, non-SUV format. This pickup truck was derived from the Hummer H3 and manufactured by Bertone in Italy, marking a departure from traditional Hummer SUV designs. Built on the robust platform of the H3, the H3T retained the rugged off-road prowess and distinctive styling that defined the Hummer brand. However, its pickup configuration provided additional versatility and practicality, appealing to a broader range of drivers who needed both utility and the Hummer image. Bertone, renowned for its expertise in automotive design and manufacturing, was responsible for assembling the H3T in Italy. This collaboration with an Italian coachbuilder added a touch of European craftsmanship to the American-built foundation of the H3, enhancing its appeal with refined design elements. The Hummer H3T featured a spacious cargo bed and the capability to tackle challenging terrains, making it suitable for both work and leisure activities. It retained the bold styling cues of the Hummer family, including its robust stance, distinctive grille, and muscular wheel arches, ensuring it stood out on the road and off the beaten path. By introducing the H3T, Hummer aimed to expand its lineup beyond traditional SUVs and appeal to a niche market of pickup truck enthusiasts who valued both rugged performance and distinctive design. While it represented a departure from the larger H1 and H2 models, the H3T maintained the essence of Hummer’s adventurous spirit in a more accessible and versatile package. Overall, the Hummer H3T offered a glimpse into a potential future direction for the brand, blending iconic Hummer capabilities with the practicality and appeal of a pickup truck, all crafted with the expertise of Bertone’s Italian craftsmanship.
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
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