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A Fiat 600 customized by the Turin coachbuilder Ghia.
The Ghia-modified Fiat 600 was offered in three distinct trim levels: the base model “DE LUXE,” the mid-tier “DE LUXE MONVISO” (named after the Monviso coachbuilder absorbed by Ghia), and the top-tier “DE LUXE GHIA.” Despite their higher-than-average prices, these versions highlighted Ghia’s reputation as a high-end coachbuilder, even for the Fiat 600.
De Luxe
Price: 725,000 Lire (approximately 27,188 Euros)
The De Luxe version boasted a range of stylish and practical features. The exterior included extra metallic paint on the roof, a chrome front grille, and bumpers from the Fiat 1100-103 with levelers. Additional chrome details adorned the sides, the bottom of the body, the windows, and the rain gutters. The car also featured specially designed chrome brass wheel hubcaps, a rear hood lock and support compass, and a chrome license plate frame. Inside, the De Luxe offered a chrome-trimmed dashboard with side inscriptions and anticorodal knobs, adding a touch of luxury.
De Luxe Monviso
Price: 750,000 Lire (approximately 28,125 Euros)
Building on the De Luxe version, the De Luxe Monviso added ascending door windows, enhancing both the style and functionality of the car. This version retained all the exterior and interior features of the De Luxe, ensuring a sophisticated and comfortable driving experience.
De Luxe GHIA
Price: 800,000 Lire (approximately 30,000 Euros)
The top-tier De Luxe GHIA included all the features of the De Luxe Monviso and added several premium enhancements. This version featured a two-tone paint scheme, extended rear fenders with small fins, and front lights from the Fiat 1100-103. The rear license plate was framed with chrome for an extra touch of elegance. Inside, the De Luxe GHIA offered additional luxury with interior seat covers, a black Bakelite steering wheel, and a document compartment under the dashboard.
These Ghia-modified versions of the Fiat 600 offered varying levels of sophistication and refinement, making each model a unique and desirable choice for those seeking both style and practicality. Ghia’s expert craftsmanship and attention to detail elevated the Fiat 600, cementing its status as a high-end variant of this beloved family car.
The Fiat 600 was undoubtedly the car that accompanied Italy through the economic boom. When it was presented it was very popular thanks to its modern lines, the brilliant engine and a cockpit large enough to fit the whole family. The demand for the 600 was so high that Fiat was unable to meet the waiting times, so that many relied on the coachbuilders in order to get its small family car sooner, even at the cost of a higher price.
