Fiat 500 Coupé Moretti

Vehicle Overview

The Fiat 500 Coupé Moretti, introduced in 1960, stands as one of the most beautiful and unique takes on the iconic Fiat 500, which had already become a symbol of Italian automotive culture. While the original Fiat 500 was designed as a compact, utilitarian car for the masses, the 500 Coupé Moretti was a striking departure, offering elegance, craftsmanship, and spirited performance for those who sought something more bespoke. Moretti, a coachbuilder and boutique car manufacturer, had already built a reputation for creating stylish, limited-production vehicles, and their Fiat 500 Coupé was no exception. The 500 Coupé debuted as a prototype at the Turin Auto Show in 1960, where it immediately captured attention for its refined styling and more substantial appearance compared to the standard 500. With its smooth, sloping rear end, the coupe effortlessly combined form and function, offering not just a stylish design but enhanced visibility—a challenge with compact cars of the time. The car’s proportions were carefully crafted to maintain a sense of balance and elegance, making it stand out among its more utilitarian counterparts. Hand-built by Moretti, the 500 Coupé was a true boutique creation, offering a level of craftsmanship that mass-market models couldn’t replicate. It was a higher-end model compared to the standard Fiat 500, meaning it was priced at a premium and, as a result, sold in relatively low numbers. However, this exclusivity only added to its allure. Unlike other tuners like Abarth or Giannini, who focused on performance modifications, Moretti was known for enhancing the Fiat 500’s design and character, providing an alternative for customers looking for a stylish, spirited vehicle with a bit more flair. Production of the Fiat 500 Coupé Moretti continued until 1969, and it remains a beloved example of Italy’s “etceterini” cars—a term for small, exclusive cars produced by boutique manufacturers during the mid-20th century. Today, the 500 Coupé is highly sought after by collectors and enthusiasts, admired for its graceful styling and unique position in automotive history.