The story of Carrozzeria Monterosa
The early years In 1946 Giorgio Sargiotto founded the Carrozzeria Monterosa, together with Edgardo Barbero who assumed the role of CEO. From the inspection…
Founded in 1946 near Turin by Giorgio Sargiotti, Monterosa began as a carrozzeria producing special bodies. Their earliest examples were mainly estate cars, including those based on the Fiat 1100, in 1949, and the Lancia Aurelia, in 1953.
In the vibrant automotive landscape of the late 1950s, the Turin Auto Salon of 1959 witnessed the grand unveiling of the Fiat 1800 Cabriolet Monterosa, a testament to the company’s ambitious foray into car manufacturing. Driven by the aspiration to craft their own automotive legacy, the Monterosa 600 emerged as a notable creation, drawing inspiration from the Fiat 600. The Monterosa 600 manifested in three distinctive iterations, showcasing the company’s versatility and commitment to diversity in their offerings. The lineup comprised a 2+2 Sport Coupé, presenting a blend of style and performance. Notably, this variant was available with Abarth and Stanguellini engines, catering to enthusiasts seeking heightened driving experiences. Alongside the sporty variant, the Monterosa 600 also featured a standard saloon, delivering practicality and accessibility to a broader market. For those with a penchant for luxury, the Lusso saloon was introduced, adorned with lavish chrome accents that elevated its aesthetic appeal. Production of the Monterosa 600 spanned from approximately 1959 to 1961, marking a significant chapter in the company’s history. In addition to this iconic model, the company explored other avenues within the automotive realm. In 1958, an estate model based on the Fiat 1100 was introduced, showcasing the brand’s commitment to expanding its product range. Concurrently, a subtly refined Appia emerged in the same year, demonstrating the company’s dedication to refining and enhancing existing models. The year 1959 witnessed the unveiling of the Fiat 1800 Cabriolet Monterosa, a stunning creation designed by the renowned Michelotti. This convertible masterpiece added a touch of glamour to the company’s portfolio, further solidifying its position in the competitive automotive market. However, despite these achievements, the company faced challenges, and by 1961, it regrettably closed its doors. In its final years, a proposal for a Fiat 1500 Coupé in 1960 hinted at the company’s unwavering commitment to innovation, leaving a legacy that echoes in the annals of automotive history.
The early years In 1946 Giorgio Sargiotto founded the Carrozzeria Monterosa, together with Edgardo Barbero who assumed the role of CEO. From the inspection…
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