The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
The Fiat 1500 Berlina Bertone one-off.
This Fiat 1500 Berlina Bertone stands out as a unique and daring creation that defied prevailing design norms of its time. Crafted by Carrozzeria Bertone in 1937, this saloon model marked a departure from conventional front-end aesthetics, setting a new standard in the automotive industry. Giovanni Bertone, the visionary behind this one-of-a-kind vehicle, challenged the status quo by incorporating headlights seamlessly into the wings. This departure from the typical placement showcased Bertone’s avant-garde approach to design. The radiator grill, another focal point of the car’s exterior, embraced a more vertical orientation, deviating from the sloping design suggested by Mario Revelli di Beaumont for Fiat’s standard version. This departure not only added a touch of modernity but also enhanced the overall aesthetic appeal of the Fiat 1500 Berlina Bertone. The unveiling of this exceptional automobile took place at the 1937 Milan Auto Show, where it captured the attention and admiration of enthusiasts and experts alike. Subsequently, it was showcased at the Turin Elegance Competition, securing the class prize and further solidifying its place as a symbol of innovation and style. Beyond its striking exterior, the Fiat 1500 Berlina Bertone housed a fusion of performance and elegance. The interior reflected the craftsmanship and attention to detail synonymous with Carrozzeria Bertone. This unique saloon not only challenged traditional design principles but also set a precedent for future automotive innovations, showcasing the boundless possibilities within the world of car design. The Fiat 1500 Berlina Bertone remains a timeless testament to the bold creativity of Giovanni Bertone and the enduring legacy of automotive design in the 1930s.
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
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