The story of Ghia – part 1
The beginning In tracing the genealogy of coachbuilding firms, it turns out that they originated in the early years of the last century as…
The Fiat 1400 Supergioiello 1951 version by Ghia.
The Fiat 1400 Supergioiello, unveiled in 1951, showcased an intriguing blend of innovation and elegance at the Turin Motor Show. This particular version stood out for its distinctive design features, including a front end that had been subtly modified to echo the lines of the Lancia B20 Coupé. The Supergioiello’s reworked front end aligned it more closely with the sophisticated aesthetic of Lancia’s sports coupe, demonstrating the influence of high-end automotive design trends of the era. Notably, this Supergioiello variant was a four-door model, an unusual choice given that most Supergioiello designs were typically two-door coupes. This departure from the norm highlighted Carrozzeria Ghia’s willingness to experiment with different configurations and further distinguished the 1951 model from its predecessors. Carrozzeria Ghia, known for its innovative designs, initially received the commission from Lancia to produce the B20. However, the task of handling the production was ultimately passed on to Viotti, another prominent coachbuilder. This transfer of responsibility underscores the collaborative nature of automotive design and production during that period, with different coachbuilders often stepping in to bring design concepts to life. The Fiat 1400 Supergioiello’s 1951 iteration remains a testament to the era’s dynamic automotive design landscape, blending influences from various sources and showcasing the versatility of coachbuilding firms like Ghia and Viotti.
The beginning In tracing the genealogy of coachbuilding firms, it turns out that they originated in the early years of the last century as…
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