The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
The Fiat 1900 Western Arrow by Bertone.
The Fiat 1900 Western Arrow Coupé is a striking example of mid-century Italian automotive design, introduced by Bertone at the 1953 Turin Motor Show. Designed by the talented Giovanni Michelotti, this car is essentially an enlarged version of the Fiat 1400 St. Leger Coupé, with distinct stylistic upgrades that made it stand out among its contemporaries. The Fiat 1900, a model aimed at offering more power and space compared to the Fiat 1400, was enhanced by Bertone’s design expertise to create a more refined and visually appealing vehicle. The Western Arrow Coupé’s design retained many of the elegant and smooth lines seen in the Fiat 1400 St. Leger, but Michelotti added his own signature touch, giving the car a more sophisticated and aerodynamic profile. One of the most noticeable features of the Fiat 1900 Western Arrow is its sleek, low-slung body. The proportions were carefully considered to provide a sense of balance and grace, with a long hood and a rear that tapers slightly, giving the car an elegant yet dynamic look. The use of chrome accents, particularly around the grille and trim, added an element of luxury to the design, while the rear end featured a stylish, rounded form that complimented the overall silhouette. Under the hood, the Fiat 1900 offered a 1.9-liter inline-four engine, delivering a respectable 65 horsepower, which made it a solid performer for its time. The coupé was built with both style and practicality in mind, offering a comfortable interior with enough space for four passengers, while the car’s agile handling ensured an enjoyable driving experience. Though the Fiat 1900 Western Arrow Coupé was never produced in large numbers, it remains a beautiful example of Bertone’s work in the 1950s, showcasing Giovanni Michelotti’s flair for design. Today, the car is a cherished collector’s item, representing a key moment in the history of Italian coachbuilding.
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
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