The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
The Fiat 127 Village by Bertone.
The Fiat 127 Village emerged as a revolutionary concept, driven by a fresh perspective influenced by economic considerations during the 1970s energy crisis. At a time when reduced fuel consumption became paramount, Bertone, the visionary design house, embraced the challenge and birthed a vehicle that transcended the conventional boundaries of utility. Built upon the mechanics of the Fiat 127, the Village was not merely a utility car; it epitomized versatility. Bertone’s ingenuity transformed the Village into a precursor of the leisure and transport cars that would gain popularity in the 2000s. The tubular structure of the vehicle was not just a framework but a canvas for endless possibilities. Strengthened with the potential for a convertible version, the Village could seamlessly morph into a spider, van, pick-up, or numerous other configurations. What set the Fiat 127 Village apart was its modular design, allowing for an array of optional features that could be combined in various ways with the basic vehicle. Bertone’s commitment to elegance did not compromise functionality. Every detail was meticulously crafted, and the prototype showcased at the Geneva Motor Show in the 1970s was a testament to the marriage of simplicity and versatility. The Fiat 127 Village captivated both the general public and automotive experts alike. Its innovative approach to design and adaptability set the stage for a new era in automobile manufacturing, influencing the development of leisure and transport cars that would become ubiquitous in the 21st century. Bertone’s creation was more than a car; it was a manifestation of forward-thinking design and a harbinger of the evolving landscape of automotive possibilities.
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
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