The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
The Fiat 125 Executive was unveiled by Bertone at the 1967 Turin Motor Show a prototype for a two-door saloon based on the Fiat 125.
The Fiat 125 Executive by Bertone featured some important new styling elements, above all in its proportions and window surface area. The concept was designed to sound out the reactions of the automobile industry on the possible style trends for the saloons of the years to come. With the Executive prototype based on the 125, the Turin coachbuilder with Marcello Gandini, wanted to rework the concept of the spacious family car, giving it new proportions, and in line with Bertone styling ideas on the use of glazed surfaces. Light was in fact one of the key concepts in the Turin designer’s repertoire, as the ample window surfaces of the Fiat 125 Executive go to show.
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
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