The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
Fiat 124 Sport Coupé
The Fiat 124 Coupé Bertone design proposal.
Vehicle Overview
The Fiat 124 Coupé Bertone design proposal, crafted in 1972, stands as a notable example of Bertone’s creative prowess in automotive design. This proposal was part of Bertone’s ongoing collaboration with various car manufacturers, showcasing their ability to blend innovation with style. The design featured a distinctive aesthetic, drawing on the firm’s reputation for producing striking and unique concepts. The Bertone design for the Fiat 124 Coupé was characterized by its elegant lines and dynamic proportions, reflecting the era’s emphasis on sleek and sporty aesthetics. The proposal included innovative elements that aimed to enhance both the visual appeal and the overall performance of the vehicle. With a focus on delivering a modern, high-performance coupé, Bertone’s design aimed to capture the spirit of the time while pushing the boundaries of conventional automotive styling. Despite the compelling nature of Bertone’s proposal, Fiat ultimately decided to go with an in-house design, created by the renowned designer Boano. The Fiat 124 Coupé designed by Boano was chosen for production, and it became a significant model in Fiat’s lineup. Boano’s design was more aligned with Fiat’s internal vision and manufacturing processes, leading to its adoption over Bertone’s innovative concept. As a result, the Bertone proposal for the Fiat 124 Coupé never progressed beyond the conceptual stage. However, it remains an intriguing piece of automotive design history, reflecting the bold and imaginative spirit that Bertone brought to their projects. The decision to opt for Boano’s design highlights the complex interplay between design innovation and practical considerations in the automotive industry, where even highly regarded proposals can sometimes be set aside in favor of other approaches.
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Year1972
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MakeFiat
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Model124 Coupé
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CoachbuilderBertone
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