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Fiat 1100 E Gioiello

The Fiat 1100 Gioiello by Ghia.

Vehicle Overview

The Fiat 1100 Gioiello by Ghia, produced in 1949, is a prime example of how Italian coachbuilders envisioned the post-war automotive future. During a time of economic hardship, Ghia designed a series of luxurious and modern-looking bodies based on standard models, aptly naming the line “Gioiello” (Italian for “jewel”). This series was aimed at a clientele that, despite the austerity of the times, could still afford to indulge in high-end automobiles. Built on the technically well-balanced Fiat 1100 E chassis, the Gioiello debuted at prestigious automotive events such as the Villa d’Este Concours d’Elegance and the Rome Motor Show in 1949. To enhance the value of the sleek coupé, Ghia enlisted the help of Abarth, a renowned engine specialist, to add more power to the small Fiat engine. Abarth achieved this by installing a special cylinder head and a sportier carburetor, providing a performance boost that complemented the car’s striking aesthetics. At Villa d’Este, the Gioiello was awarded first place in its category by the discerning jury, although the public’s vote favored the Alfa Romeo 6C 2500 SS Touring, which later gained fame under the moniker “Villa d’Este.” The Fiat 1100 E Gioiello’s elegant design and enhanced performance captivated its first owner, Malpiero Ernesto, who was so taken by the car that he purchased it immediately during the event. However, he agreed to allow Ghia to use the vehicle for display at the 1950 Turin Motor Show, further showcasing the brand’s commitment to blending artistry with engineering. Today, the Fiat 1100 E Gioiello remains a symbol of post-war Italian craftsmanship, reflecting the innovation and style that helped revive Italy’s automotive industry in the late 1940s.