The story of Ghia – part 1
The beginning In tracing the genealogy of coachbuilding firms, it turns out that they originated in the early years of the last century as…
The Fiat 1100 E Supergioiello by Carrozzeria Ghia.
The Fiat 1100 E Supergioiello by Carrozzeria Ghia is a stunning example of Italian automotive design, built on the Fiat 1100 E chassis presented in 1951. This particular model was designed by Giovanni Michelotti and showcases the classic silhouette typical of Supergioiello models. The front features a prominent radiator grille with nine vertical chrome elements and integrated headlights, giving it a distinctive and elegant appearance. The overall design is compact, clean, and linear, with harmonious proportions that would later influence models like the 1100 Coupé Abarth of 1953 and the Alfa Romeo 1900 SS “Supergioiello” of 1954. The front treatment, with its integrated headlights—a pioneering style in Italy—draws inspiration from American designs such as the Chrysler Special of 1952 and the Dodge Firearrow of 1953, both created by Virgil Exner and built by Ghia. It also bears resemblance to the aeronautical front ends of the Lancia Aurelia and Fiat 1400/1900 by Boano. The rear design, featuring finned tails free of unnecessary embellishments, hints at contemporaneous Ferrari 166 or 212 models. The attention to detail in the Supergioiello is exceptional, far surpassing that of standard 1100 E models. The front Marshall headlights, framed in stainless steel, are identical to those on many Ferraris and Maseratis of the era. The dark plastic rear lights, produced by the Swiss company Scintilla, are similar to those on the 8V Supersonic. Chrome fittings, window profiles, and the double door strike plate are borrowed from the Aurelia B20. Inside, the craftsmanship of the single bench seat, both in structure and upholstery, along with the panels and rear compartment with luggage straps, is reminiscent of high-end Gran Turismo models rather than a mid-range Fiat. Completing the luxurious interior are whimsical plexiglass details, a material favored by Exner, including light control rods, the steering wheel’s unique rim, and the modified ignition key handle provided by Ghia. Mechanically, it mirrors the standard 1100 E but includes the 1100 S kit with dual carburetors and an enlarged aluminum oil pan. The Fiat 1100 E Supergioiello won its category at the 12th Concours d’Elegance of Campione d’Italia in September 1955, cementing its status as a masterpiece of automotive design.
Photo courtesy of Pananti.
The beginning In tracing the genealogy of coachbuilding firms, it turns out that they originated in the early years of the last century as…
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