Giovanni Michelotti: Automotive Maestro
In the intricate tapestry of automotive design, few names resonate as harmoniously as Giovanni Michelotti.
Fiat’s mid-sized 1100/103, dubbed Nuova 1100, debuted in 1953 as a thoroughly modern replacement for the 1100E, which itself had roots dating back to the pre-war Balilla. The Nuova 1100 was built on a new monocoque platform with a fully enveloped “ponton” body style. The Fiat was an attractive car in its own right, but Italians being Italians, many coachbuilders felt there was room for improvement and quickly began reinterpreting the design. Coachbuilding in much of the world was rapidly disappearing in the early 1950s, but in Italy it was enjoying a remarkable renaissance. As such, most of the major Italian coachbuilders introduced their own versions of the Fiat Nuova 1100 at the 1953 Salone di Torino, and Carrozzeria Allemano was among them, armed with both a cabriolet and coupe designed by the great Giovanni Michelotti.
The Fiat 1100/103 Cabriolet Allemano: Michelotti’s design was the subject of much appreciation at the show, with Auto Italiana writing “Finally the two magnificent … versions of an original and beautiful 2-seater based on Fiat’s ‘New 1100’ with a very personalized front and lines styled by Michelotti.” In a review of the most important styling themes seen at the show, the Michelotti Nuova 1100 Allemano models were repeatedly featured and highlighted due to their distinctive design. One reporter also noted that they were priced at “a very tempting 1,800,000 Lire” or about $2,880 USD. The design was certainly elegant, very clean and unfussy in the signature style preferred by Michelotti and his carrozzeria boss Serafino Allemano. Perhaps the most notable feature of the body is the distinctive split grille that tapers to an aggressive point in the center. Some seven years before the Ferrari 156 F1 car and the 1962 Ferrari 250 GT SWB Bertone coupe that was inspired by it, Michelotti had drawn his own ‘shark nose’ for this handsome little Fiat. These special Allemano Fiats were produced in a very small series through 1953 before being succeeded by a different Michelotti design in 1954. Research done to date has found a scant two coupes and four Fiat 1100/103 Cabriolet Allemano originally produced, with only one coupe and two cabriolets known to exist today. After the Turin show, Serafino Allemano showed the cabriolet in the 7th Concorso d’Eleganza at Cortina d’Ampezzo, where the design won first in class.
Photo and story courtesy of Hyman Ltd
In the intricate tapestry of automotive design, few names resonate as harmoniously as Giovanni Michelotti.
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