Dodge Firearrow I

Vehicle Overview

The Dodge Firearrow I was a striking concept car that made its debut in 1953, designed and built by the renowned Carrozzeria Ghia in Torino. Riding atop a 1954 Dodge chassis, the Firearrow I was an eye-catching creation that showcased Ghia’s masterful blend of Italian design and American automotive engineering. Finished in a vibrant bright red with dramatic gray molding that curved around the vehicle, the Firearrow I exuded an unmistakable sense of elegance and speed. The front featured a blade-like bumper that was split by a single pod, adding a dynamic flair to its already bold appearance. The car was equipped with dual headlamps and full wheel covers, which further complemented its futuristic yet refined look. Exposed exhaust pipes, two per side, were strategically placed along the flanks of the car, contributing to its aggressive and performance-oriented character. This was no ordinary concept car—it was an attention-grabbing, high-performance machine built to captivate. Inside, the Firearrow I’s cabin was a luxurious affair, with well-padded yellow leather seats accented by narrow maroon piping. The interior radiated Italian style, and the presence of a wood-rimmed steering wheel added an extra layer of sophistication. It was clear that every detail of the design was carefully considered to create a harmonious balance between beauty and function. The Dodge Firearrow I was showcased at the 1953 Turin Motor Show and the 1953 New York Auto Show, where it quickly caught the eye of automotive enthusiasts. Eugene Casaroll, a key figure in American automotive design, was particularly taken by the Firearrow I. Inspired by the concept, Casaroll went on to develop the Dual-Ghia Convertible, a successful production car that carried the spirit of the Firearrow I into the streets, cementing the concept car’s legacy in automotive history.