The ultimate italian coachbuilder site
The ultimate italian coachbuilder site
The Daewoo Matiz designed by Giugiaro.
The Daewoo Matiz project took the name of M Series, initial of microcar, followed by the number 100 which indicates the generation of the small car (in this case 100 indicates the first generation). In 1997 the development of the Matiz M100 comes to an end and marketing began from the domestic market after its official presentation at the Seoul Motor Show. The final model was not very dissimilar in shape from the 1992 concept car but to ensure considerable internal flexibility the shape of the bodywork was revised, again by Giugiaro, adopting the more classic 5-door scheme. This was one of the main characteristics that made it successful in Europe as well.
In the annals of recent automotive history, the genesis of iconic cars often involves a blend of visionary design, technological innovation, and corporate foresight. The story of the Daewoo Matiz is no exception, tracing its roots back to the fertile grounds of Italian design and South Korean ambition.
At the 1992 Turin Motor Show, Fiat unveiled a series of concept cars designed by famous Italian coachbuilders to celebrate the arrival of the small Cinquecento on the market.
