The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
The Chrysler Shake by Bertone: the dune buggy.
The Bertone Chrysler Shake made a notable debut at the 1970 Paris Motor Show, quickly capturing the attention and admiration of many, particularly among the younger crowd. This prototype was a bold foray into the realm of the “dune buggy,” a genre known for its rugged appeal and off-road capabilities. Bertone, already renowned for pushing the boundaries of automotive design, approached this project with a vision that elevated the typical dune buggy beyond the realm of DIY creations into a refined, stylish vehicle. The Chrysler Shake was built on the chassis of the SIMCA 1200 S, a choice that provided a solid foundation for the prototype’s ambitious design. Bertone’s challenge was not only to capture the spirit of the dune buggy but also to ensure it met safety standards suitable for both on- and off-road driving. This necessity influenced the adaptation of the chassis, incorporating elements from Bertone’s previous design work, specifically the 1969 Runabout. This continuity in design elements helped to achieve a cohesive aesthetic while enhancing the vehicle’s functionality and durability. Bertone’s approach to the Chrysler Shake went beyond mere mechanical adaptation. The designer dedicated significant attention to the finishing touches, ensuring that the prototype not only performed well in diverse driving conditions but also presented a visually striking profile. The vehicle’s design reflected Bertone’s commitment to blending innovative engineering with sophisticated style. The Chrysler Shake was a testament to Bertone’s ability to reinterpret established automotive concepts, infusing them with his signature flair. Its reception at the Paris Motor Show underscored the growing appeal of such adventurous and stylish vehicles, capturing the imagination of a generation eager for new automotive experiences. The Shake remains an example of Bertone’s prowess in creating vehicles that are as visually compelling as they are functionally robust, bridging the gap between practicality and design innovation.
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
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