The Coupé That Could Have Saved BMW: How the Pininfarina Gran Lusso Shows the Way Forward
The BMW Pininfarina Gran Lusso Coupé, a stunning collaboration between BMW and the legendary Italian design house Pininfarina, embodies the elegance and refinement that BMW’s current lineup seems to have lost. As BMW faces criticism for its bulky, uninspired designs, this one-off coupé serves as a reminder of what the brand could have been today—graceful, purposeful, and timeless. Could the Gran Lusso Coupé have been the design salvation BMW desperately needs?