The ultimate italian coachbuilder site
The ultimate italian coachbuilder site
The Alfa Romeo Giulietta Speciale by Moretti.
The Alfa Romeo Giulietta Speciale by Moretti, introduced for sale in 1958, exemplifies the era’s trend where coachbuilders took production models and transformed them into refined, luxurious variants. Moretti, a renowned Italian coachbuilder, built its reputation on crafting unique, limited-edition versions of popular cars, often elevating them with distinct aesthetic and performance enhancements. The Giulietta Speciale was one such creation, based on the Alfa Romeo Giulietta, but offering an “elaborata” (enhanced) interpretation of the original. In the 1950s, coachbuilders like Moretti, Allemano, Vignale and Bertone were well-known for producing special versions of mass-market cars, particularly Fiats, such as the 600 and the 850. They applied their design flair to create unique versions with reimagined interiors and exteriors, aimed at customers seeking exclusivity. Moretti’s transformation of the Giulietta followed a similar approach. The exterior of the Giulietta Speciale was enhanced with elegant, flowing lines, and a sophisticated two-tone paint job, which became a hallmark of many coachbuilt models from the era. This not only distinguished the vehicle visually but also underscored the personalized nature of the build. Inside, the Giulietta Speciale boasted a more luxurious and refined interior compared to the standard Alfa Romeo model. Higher quality materials, such as leather upholstery and improved finishes, were used, along with unique touches in design details that reflected Moretti’s craftsmanship. These refinements aimed to offer drivers and passengers an experience that combined sportiness with an elevated sense of comfort. The Alfa Romeo Giulietta Speciale by Moretti stands as a testament to mid-century Italian automotive design, where artistry and engineering blended seamlessly. The car appeals to enthusiasts not just for its exclusivity but also for its embodiment of the coachbuilding tradition—offering a rare glimpse into the custom creations of that golden era in automotive history.
Moretti Motor Company was founded in 1925 by Giovanni Moretti in order to design and build motorcycles, both of his own design and with agreements with other companies. Using the same motorcycle engines, Giovanni Moretti also dabbled in microcars in the late 1920s and early 1930s…
