The story of Bertone: the most controversial coachbuilder ever
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
The Alfa Romeo 2000 Sole concept by Bertone.
The Alfa Romeo 2000 Sole, crafted by Bertone in 1959, stands as a testament to innovation in automotive design. “Sole,” meaning sun, epitomizes the essence of this vehicle—a beacon of light and vitality in an era of burgeoning prosperity. Conceived by the visionary Franco Scaglione, its creation was a response to the evolving demands of the time. In the postwar years, the automotive landscape witnessed a transformation with the advent of the soft ponton, revolutionizing bodywork aesthetics. However, advancements in glass technology lagged behind, leaving passenger compartments shrouded in dimness. The Alfa Romeo 2000 Sole sought to rectify this disparity, ushering in a new era of luminosity and enhanced visibility. Inspired by the growing affluence and a quest for brighter interiors, particularly fueled by American desires for comfort during long journeys amidst increasing traffic, Bertone embarked on a mission to redefine automotive architecture. By incorporating glass frames as load-bearing structures, they pioneered the creation of greenhouse cockpits, a paradigm shift embraced by other manufacturers. At the heart of this endeavor was the Alfa Romeo 2000 Sole, unveiled at the prestigious Turin and Geneva Motor Shows in 1959. Its design epitomized elegance, featuring a reimagined roofline with a distinctive crest, a lowered profile, and NSU Sport-style side whiskers. The meticulous craftsmanship and attention to detail captured the imagination of onlookers, signaling a departure from convention. Despite its groundbreaking design and favorable reception, the Alfa Romeo 2000 Sole never entered full-scale production. Nonetheless, its legacy endures as a testament to Bertone’s ingenuity and foresight in pushing the boundaries of automotive design. In a parallel development, Bertone also proposed a variant known as the “Granluce,” further exemplifying their commitment to innovation and versatility. Although the production of the Alfa Romeo 2000 Sole may have been short-lived, its influence reverberates through the annals of automotive history, reminding us of the enduring allure of visionary design and the quest for automotive excellence.
The beginning of Bertone Bertone was founded in November 1912, when Giovanni Bertone, then aged 28, opened a workshop specialising in the construction and…
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