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The Lancia Flaminia GT by Touring

Following the substitution of the Aurelia sedan with the Flaminia limousine, Lancia was compelled to contemplate the introduction of sporty variants, those that were intended to succeed the renowned Aurelia B20 Coupe and B24 Spider; in order to do this, the Turin-based company took the path already taken with the Appia, creating a chassis that could be bodied by the best Italian coachbuilders.

As mentioned in our article dedicated to the “Flaminia Fuoriserie” the sporty versions of this model are first exhibited to the public at the 15th Turin Motor Show, which opened on November 5, 1958: there were three versions, all having the shape of coupes, very different from each other and made by three of the most highly rated Italian coachbuilders, Pininfarina, Touring and Zagato. Compared to that of the sedan, the mechanics of the three new coupes do not feature major revolutions but only a few necessary changes such as a shortened wheelbase, an increase in power, and changes in the gear and axle ratios.

Pininfarina presented a luxurious coupe, Zagato a sporty berlinetta, and Milanese coachbuilder Touring exhibited, with its signature “Superleggera” system, a sleek, 2-seater-only coupe, characterized by twin front lights.

The entrusting of the Milanese coachbuilder, which had no relationship with Lancia since the Aprilia days, is to be attributed to the friendship between Carlo Pesenti and Gateano Ponzoni, co-owner with Carlo Felice Bianco Anderloni of Carrozzeria Touring.

The origin of the Lancia Flaminia GT

By the mid-1950s the ownership of Lancia had passed into the hands of the Pesenti Group, and it was the Flaminia that marked the new course and gave new fulfillment to Lancia drivers all over the world. The lines of the new sedan and coupe were inspired by the style of Pininfarina’s Florida “concept,” presented in 1955 on modified mechanics and chassis of the Aurelia. Carlo Pesenti almost immediately wanted to complement it with a Gran Turismo coupe version, which was followed the following year by the Convertible, with its slender, sleek and unconventional lines. A car intended for a young, wealthy clientele. 

The old friendship between Dr. Pesenti and lawyer Gaetano Ponzoni, who had been a founding partner of Carrozzeria Touring together with Felice Bianchi Anderloni, probably facilitated that meeting. In early August 1958, when all the factories in Italy had just closed for the summer vacations, he received a summons from Carlo Pesenti, who proposed that he carry out a study of a new sports car. But before talking about contracts and numbers, he wanted to see the car’s figure and get a cost estimate. All within a couple of weeks.

Felice Bianchi Anderloni collected the first ideas while driving along the Via Emilia (the highway was still to come) to visit his own trusted designer of the time, Federico Formenti, who was already on vacation with his family on the Adriatic Riviera. Together, on the beach, under the umbrella, they managed to develop a whole series of new concepts and make some preliminary drafts. He then returned to Milan and discussed with the new Lancia owner the ideas that had been hatched and the details to be developed. In summary, it was to be a very ” stretched” coupe, a car “for young couples on vacation.” So a two-seater (plus two only according to homologation), with the shape of the pavilion, the two rear fins and the trunk stretched very much downward.

Tecnical specifications

The trunk capacity while intentionally limited, nevertheless allowed the storage of two convenient suitcases and a “beauty-case,” with the spare tire under the trunk floor. This conformation, which cannot be imagined from the exterior, nevertheless sacrificed the capacity of the gasoline tank, which was limited to 50 liters. Especially with the later 3C version and the adoption of the triple twin-body carburetor.

A distinguishing detail was the twin front headlights fitted into the front wheel arches with a triangular motif that connected perfectly with the smooth side to connect with the rear fins. This was where the characteristic mirrored and symmetrical headlight units had been mounted, designed in such a way that they could be swapped left/right. The intention to save cost in a double set of molding equipment was evident. All the headlights were produced by Carello of Turin.

After the first sketches were shown, Felice Bianchi Anderloni was forced to travel back and forth between Milan and the Riviera Romagnola a couple more times. But by the end of August the final sketch and the most important designs were ready. The definition of the final prototype and the realization of the equipment to be able to manufacture the new car were so quick that it could be presented at the Turin Motor Show in November 1958. At the end of April 1959 the arrangements for the car’s production line were completed and so began deliveries to the Lancia factory of the new Flaminia GT, at the rate of ten to fifteen per week.

The mechanics fitted were the “classic” ones derived from the Aurelia, but with significant improvements: 60° V-shaped, six-cylinder engine; clutch-gearbox unit and differential in lock with the rear axle of the De Dion type. This arrangement of mechanical components allowed for optimal weight distribution with a very low and central center of gravity, giving the car an excellent stance and road handling. After less than a year, as with the other Flaminia models, the 2500 GT was fitted with disc brakes on all four wheels, with hydraulic power brakes.

In early 1960 the Convertible version was unveiled, as the spider or cabriolet was officially called, which could also be equipped with a hard-top, on request. In 1961 the engine was upgraded with the introduction of three double-bodied Weber carburetors, achieving an increase in engine power to 140 hp and consequently also in performance.

In 1961 the new Nova Milanese plant of Carrozzeria Touring was inaugurated and, as with the cars of the other brands, production of the Flaminia cars was transferred to the new ultra-modern plant equipped with, among other things, a fully automated paint shop. The assembly lines were also set up in a modern and innovative way for a car body shop of the time.

The production process of the cars in the new plant was (by mutual agreement with Lancia) almost immediately modified so as to facilitate the assembly operations of the mechanical components, and Touring began to regularly supply the Turin manufacturer with cars perfectly finished in every detail of bodywork and interior. While the mechanical organs were assembled at the Turin plants of Lancia itself.

In 1963 there was a further evolution of the engine, increased to 2.8 liters fed by three twin-body carburetors and with a definitive increase in power to 150 hp. At the Turin Motor Show in 1962 the Lancia Flaminia GT and Convertible models were also joined by the GTL, in which, thanks to a roof height modification and a different rear bench shaping, two “real” rear seats were obtained, but without altering the length of the chassis or wheelbase.

The Flaminia GTL

Conclusions

The Lancia Flaminia GT Touring was a commercial success, also abroad, especially in Anglo-Saxon countries, despite its relatively high selling price. The convertible was also very popular among personalities from the cultural and artistic world, including, first and foremost, Marcello Mastroianni.

Production continued until the closing of the coachbuilder at the end of 1966, but sales continued until stocks were exhausted.

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The BMW M1 holds a unique place in automotive history. As the first production car from BMW’s Motorsport division, the M1 was intended to showcase the company’s engineering prowess and racing pedigree. However, despite its striking looks, impressive performance, and significant impact on the BMW brand, the M1’s journey was fraught with challenges, including financial turmoil, production delays, and regulatory hurdles. Today, the M division has evolved into a symbol of high-performance street cars, but the M1’s legacy remains one of both triumph and failure.

The Birth of BMW Motorsport

In 1972, BMW established its Motorsport Division, known as “M,” with the goal of advancing the brand’s competitive edge in the world of motorsports. Prior to this, BMW’s racing efforts were fragmented, with various teams involved in different categories but lacking a unified structure. This all changed when Bob Lutz, BMW’s head of sales and marketing, spearheaded the formation of BMW Motorsport. The division’s primary mission was to build competitive race cars and elevate the brand’s reputation, particularly in touring car racing.

BMW’s first major success in the motorsport arena came in 1973 with the BMW 3.0 CSL, which dominated the European Touring Car Championship. This victory cemented BMW’s position in the racing world. However, as the division grew, it became apparent that creating race cars from existing production models was unsustainable in the long run. The company needed a purpose-built race car, one that would push the boundaries of performance. This vision led to the creation of the BMW M1, a car that would become a defining symbol for BMW Motorsport.

Michelotti and the BMW Turbo Concept

Alongside the creation of the M division, BMW was developing the BMW Turbo, a concept car that would become a landmark in automotive design and technology. Designed by Paul Bracq, the Turbo E25 introduced bold new features, such as a mid-mounted engine, gullwing doors, and retractable headlights, marking a radical departure from BMW’s previous designs. The car represented a vision of the future, combining performance with cutting-edge safety features, and was intended as a technology showcase for the brand.

Initially, BMW contracted Carrozzeria Michelotti, to assemble the Turbo prototype. Giovanni Michelotti, famous for his work with a variety of automotive brands, established a 10,000-square-meter workshop dedicated to the Turbo project. Michelotti built two BMW Turbo prototypes in total, with one being showcased at the 1972 Frankfurt Motor Show. This partnership underscored BMW’s ambition for the car and its desire to create something truly revolutionary.

However, the timing of the project was unfortunate. The 1973 oil crisis caused a global economic downturn, dramatically increasing fuel prices and severely affecting the automotive industry, particularly for performance cars like the BMW Turbo. The crisis placed enormous financial strain on car manufacturers, and BMW was forced to reconsider its plans, including the costly decision to move forward with the Turbo prototype.

The Fallout and the Shift to Italdesign

As the crisis deepened, BMW was unable to fulfill its contract with Michelotti, and the planned collaboration was put on hold. Financial constraints led the company to reevaluate its spending, and resources allocated to the Turbo project were reduced. Michelotti’s specially built workshop, which had been prepared to assemble the car, remained underutilized as BMW shifted its focus.

However, the end of the oil crisis opened up new possibilities. Italdesign, the renowned design and engineering firm led by Giorgetto Giugiaro, came to BMW’s aid. In the years following the crisis, Italdesign purchased Michelotti’s workshop, which would become the production base for the BMW M1. Giugiaro’s expertise in design and engineering played a pivotal role in transforming BMW’s ambitious race car project into a road-going reality.

Giugiaro’s task was to refine the BMW Turbo E25 concept into a production car that could both meet the demands of motorsport and appeal to the consumer market. His design for the M1 retained the sharp, angular lines and futuristic profile of the Turbo, but with refined proportions to suit both racing needs and road-going practicality. The M1’s mid-engine layout, wide stance, and low roofline emphasized its racing pedigree, while its aggressive, sleek design ensured it would stand out as a supercar.

A Race Car for the Road

The BMW M1 was originally conceived as a Group 5 race car, competing against purpose-built machines like the Porsche 935. The project aimed to blend motorsport engineering with production cars, creating a race-bred vehicle that could also be sold to the public. To achieve this, BMW enlisted Lamborghini, to help with the development of the M1. Despite Lamborghini’s expertise in high-performance road cars, it lacked experience in motorsport, which ultimately led to complications during the project.

In the early stages, Lamborghini was tasked with developing the chassis and body of the M1, while BMW would provide the engine. However, Lamborghini’s financial troubles soon became apparent. The company was experiencing significant cash flow issues, and it ultimately misappropriated funds intended for the M1 project. In a dramatic turn of events, BMW was forced to reclaim the project’s components and tooling from Lamborghini, a move that involved a late-night raid to retrieve the M1’s parts. This disruption delayed the project and ultimately led BMW to take full control of the M1’s development.

The Engineering Challenges

Despite the setbacks, the M1 took shape as a highly capable performance car. The vehicle was powered by the M88 engine, a 3.5-liter, straight-six unit that produced 277 horsepower in its road-going form. This engine, derived from the racing program, provided the M1 with impressive performance, allowing it to rival other supercars of the era, such as the Lamborghini Countach and Ferrari 512 BB.

The M1 featured a mid-engine layout, which contributed to its excellent handling characteristics. The car’s design was primarily focused on its racing capabilities, making it relatively raw and unrefined for a road car. It lacked amenities such as power steering, and the cockpit was cramped, with the steering wheel offset to the right to accommodate the center-mounted engine. Despite these compromises, the M1’s performance on the road was outstanding, with acceleration and handling that earned it widespread praise from automotive journalists.

The Racing Struggles and ProCar Series

One of the most significant challenges the M1 faced was its inability to compete in mainstream racing. To homologate the M1 for Group 5 racing, BMW needed to produce 400 road cars. However, production delays meant that only 200 units were built in the first two years, preventing the car from racing in most major events.

In response, BMW created the ProCar Series, a one-make racing championship exclusively for the M1. The ProCar Series was unique in that it featured Formula One drivers competing against privateer M1 owners, creating an exciting spectacle at Formula One race weekends. Although the series generated interest and the M1 proved competitive in this setting, it was not enough to elevate the car into mainstream motorsport. Furthermore, the M1’s performance in ProCar did little to resolve its commercial issues.

Commercial Challenges and Production Woes

The M1 was also a commercial disappointment. Originally, BMW had intended to sell the M1 for around 100,000 Deutsche Marks, placing it in direct competition with supercars like the Lamborghini Countach. However, due to the disruptions caused by Lamborghini’s financial troubles and the increased cost of production, the M1’s price climbed to 113,000 Deutsche Marks. Even with this increase, the car was difficult to sell. BMW was only able to produce 399 M1s, well below the original goal of 1,000 units, making it a rare and expensive model.

Despite its high performance and exotic status, the M1 was a hard sell. Its design was too closely aligned with its racing origins, and its lack of creature comforts and high price point made it less appealing to the typical supercar buyer. Additionally, the car’s raw nature, with its lack of power steering and awkward driving position, alienated many potential customers. In the end, the M1’s commercial failure contributed to its relatively low production numbers and limited legacy as a production car.

Legacy and the Evolution of the M Division

Although the M1 was a commercial and racing disappointment, it laid the foundation for the success of BMW’s Motorsport division. The lessons learned from the M1 project helped shape future BMW M cars, starting with the iconic E30 M3. The E30 M3, developed as a more practical and accessible performance car, became a massive success in both motorsport and sales, marking the beginning of a new era for BMW M.

The M1 also solidified the link between BMW’s racing heritage and its high-performance street cars. Today, the M badge is synonymous with powerful, driver-focused vehicles, but it all traces back to the M1. The M1’s legacy is less about its financial success and more about its role in shaping the identity of BMW M as a division dedicated to performance engineering and motorsport excellence.

Conclusion

The BMW M1’s story is one of ambition, innovation, and hard lessons learned. It was a car ahead of its time, a race car designed for the road, and a symbol of BMW’s commitment to motorsport. While it never reached the commercial success BMW had hoped for, it played a crucial role in the development of the M division and set the stage for future performance cars. The M1 may not have been the financial success BMW wanted, but its influence on the brand and its impact on the automotive world cannot be overstated. Today, the M1 remains a revered classic, a testament to BMW’s racing heritage and the trials and triumphs of the M division.