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The Lancia B20 Design Story

The origin of the Lancia B20 GT

At the Turin Motor Show of 1951, Lancia unveiled a groundbreaking creation that would leave an indelible mark on automotive history—the B20. This high-performance coupe, adorned with alluringly “clean” lines, captivated the public’s attention. Initially homologated for three occupants, all accommodated on a singular front seat, the B20 marked the inauguration of a formula that would enjoy monumental success over the ensuing two decades.

The Aurelia, representing Lancia’s first post-World War II development, emerged as a testament to innovation and foresight. Under the guidance of Vittorio Jano, who had previously designed racing cars for Enzo Ferrari’s Alfa Romeo division until 1937, the technical department oversaw the sedan project. Simultaneously, the engine project was led by De Virgilio. However, the enigma of the body design remained a mystery.

The Lancia B20 Prototype built by Ghia

In the early 1950s, Felice Mario Boano, then the owner of Carrozzeria Ghia, found himself entrusted with a pivotal task when Gianni Lancia commissioned him to craft a groundbreaking coupè model. The intriguing decision to engage Ghia for this venture raises questions about Lancia’s motives, given the brand’s strong affiliations and investments in Pininfarina. One might speculate whether Gianni Lancia was captivated by the distinctive design of a prior Ghia model, unveiled by the Turin-based coachbuilder earlier that same year, prompting him to opt for Ghia’s expertise in shaping an automobile that would leave an enduring mark on Lancia’s legacy.

Contrary to common belief, the association of the Aurelia B20 with Pinin Farina is a nuanced narrative. While general automotive literature often attributes the car’s design to Pinin Farina, it is crucial to note that they were solely responsible for producing bodies for later series. The initial collaboration with Ghia in crafting the iconic B20 challenges conventional wisdom and invites a deeper exploration of the dynamics at play.

Amidst this backdrop, Giovanni Michelotti emerges as a key figure, contributing to the Lancia B20’s success with his exquisite design. His work stands as a testament to the artistry that characterized Italian GT cars during these years, underscoring the pivotal role played by design in shaping the legacy of the Lancia B20 and securing its place in the annals of automotive history.

The design

The attribution of the design of the Lancia Aurelia B20 has been a subject of debate and varying claims over the years. The information you provided presents multiple perspectives on the matter, and it’s not uncommon for the origin of automotive designs to have different accounts.

While Mario Felice Boano claimed to have conceived the design while at Ghia, the production records and the recollections of other individuals involved in the process seem to suggest a more complex scenario. The fact that Viotti built some cars for Ghia but Pininfarina also built B20 specimens raises questions about the true origin of the design.

The involvement of Francesco De Virgilio, the engineer of the Aurelia, in supporting Pininfarina as the author of the design adds another layer to the discussion. The resemblance of the B20’s design to other Pininfarina creations from the same era is noted, further supporting Pininfarina’s role in the design.

The mention of the Lancia LP01 prototype with an 8-cylinder V-engine from the late 1940s, bodied by Ghia, and its design similarity to the B20 introduces an interesting element. However, the connection to Mario Felice Boano’s claims might not be straightforward.

The Lancia LP01 (Lancia Posteriore 01)

The suggestion that Giovanni Michelotti might be the actual designer of the B20, based on a Fiat design he created for Ghia in 1950, is a plausible alternative. It’s not uncommon for automotive designers to work on various projects, and the rebranding of a design for a different manufacturer is a practice that has occurred in the automotive industry.

In conclusion, the true origin of the Lancia Aurelia B20’s design may remain a matter of historical debate. The multiple perspectives, conflicting claims, and the complexity of collaborations in the automotive industry make it challenging to definitively attribute the design to a single individual or design house. Different historians and sources may present varying viewpoints on this matter.

The 1950 Fiat 1400 Supergioiello

In the early 1950s, amidst the vibrant automotive scene of Turin, Carrozzeria Ghia stood as a modest workshop with a penchant for crafting unique automobiles and limited production runs. At the helm of their design endeavors was the exceptionally talented stylist, Michelotti, who, at the time, operated as a freelance designer from the confines of his own apartment.

The 1950 Turin Auto Salon witnessed the unveiling of a masterpiece that would foreshadow the iconic Lancia Aurelia B20. Ghia introduced the Fiat 1400 Coupè Supergioiello, a design credited to Michelotti and produced in limited series a year prior to the B20 project. This particular automobile, adorned with numerous concours prizes, echoed the lines of the B20, being a 3-seater coupè with a strikingly similar design.

What makes the Supergioiello truly intriguing is its undeniable resemblance to the B20, differing only by a minor 3 cm variation in wheelbase and a 2 cm variation in width. Delving deeper into the details, it’s noteworthy that all components used by Ghia to assemble the prototype were sourced from the Aurelia B10 sedan – from the front and rear lights to the front grill, windscreen, back window, and even the bumpers.

Imagine taking the Supergioiello body, seamlessly fitting it onto the B20 chassis, and adorning it with the B10 components – there lies the captivating origin story of the Lancia Aurelia B20.

Simulation of the Supergioiello with Lancia components (bottom)

Adding another layer to the narrative, Ghia unveiled the first version of the 1400 Supergioiello at the 1950 Turin Motor Show. A year later, at the 1951 edition, a slightly modified Supergioiello model emerged, possibly to sidestep any overlaps with a similar model to the B20 unveiled at the same auto show.

The plot thickens when Giovanni Michelotti, the brilliant designer behind the Supergioiello, took center stage again in 1951. This time, he lent his creative touch to a one-off Lancia Aurelia B50 Coupé bodied by Vignale, mirroring the distinctive lines of the B20 Coupé. This event serves as a compelling piece of evidence suggesting that Michelotti’s influence extended beyond the Supergioiello, hinting at his possible role in shaping the iconic design of the B20.

The Aurelia B50 Vignale one-off by Michelotti. Photo courtesy of Cento Ottani

As we unravel the pages of automotive history, the Turin connection between Carrozzeria Ghia, Michelotti, and the Lancia Aurelia B20 emerges as a fascinating prelude, underscoring the intricate web of influences that shape the timeless designs we celebrate today.

The production

Upon receiving approval from Lancia for the B20’s design, Ghia faced the challenge of producing the initial 100 specimens. However, the scale of the project exceeded Ghia’s resources, prompting the involvement of Vittorino Viotti. Boano, recognizing Viotti’s capabilities, sought his assistance as a supplier, and Viotti‘s factory proved to be better equipped for the standardized manufacturing process required.

In April 1951, the Lancia Aurelia B20 made its grand debut at the Turin Motor Show, capturing the hearts of enthusiasts and earning praise from the specialized press. Wealthy car aficionados swiftly placed numerous orders, setting the stage for Lancia’s initial success. However, concerns arose about Ghia’s capacity to handle larger production volumes, prompting a shift in manufacturing responsibilities.

Viotti’s factory, located on Corso IV Novembre, produced a limited run of 98 units, showcasing the exquisite craftsmanship that would define the Aurelia B20. Simultaneously, Ghia managed to create three prototypes before passing the production baton to Viotti an later Pinin Farina. This transition marked a crucial phase in the Aurelia B20’s evolution.

Under the guidance of Pinin Farina, the B20 underwent a comprehensive redesign, with the production of the I series reaching 400 units. Despite their full involvement beginning from the second series onward, Pinin Farina’s touch became synonymous with the Aurelia B20’s legacy. They secured permission from Lancia to incorporate their emblem on the body, highlighting the special samples and standard vehicles equipped with specific optional features.

As the production expanded, Carrozzeria Maggiora also contributed to assembling later models, further enhancing the Aurelia B20’s reputation for quality and style. The collaborative efforts of Ghia, Viotti, and Pinin Farina transformed the Aurelia B20 into a timeless classic, leaving an indelible mark on automotive history. Today, enthusiasts continue to admire and celebrate the Lancia Aurelia B20 as a testament to the ingenuity born from collaborative craftsmanship.

Variations

Contrary to the case of the Aurelia “saloon,” which had two distinct series encompassing its entire production, the Aurelia B20 underwent classification “by series” only during the initial two editions featuring a 2-liter engine. However, the subsequent production of the “2 ½-liter” from 1953 onwards was never officially categorized into “series” nor identified with such designations. It is noteworthy that the 1954-55 version earned the moniker “balestrata” due to the introduction of the new De Dion rear suspension featuring leaf springs instead of coil springs.

The concept of classifying the B20 “in successive series” gained common usage after the car had already ceased production. This was primarily driven by the need for immediate clarity, as the manufacturer’s official data consistently focused solely on the progressive numbering of chassis during model changes. This practice did not facilitate instant comprehension.

In summary, the B20 is now recognized to fall into six distinct series. Lancia initially had no intentions of producing chassis for custom, one-off cars by coachbuilders. Despite being limited in quantity, a few special coachbuilt B20s were indeed produced.

Nardi Raggio Azzurro I

At the early 1955 Automobile Shows, specifically in New York and Turin, the Raggio Azzurro I made its debut. This car was the result of combining the mechanics of the B20 Aurelia, tuned by Enrico Nardi, with the aluminum bodywork crafted by Alfredo Vignale based on a design by Giovanni Michelotti. Commissioned by Nardi, the car featured a distinctive aluminum body painted in two shades of blue, a Plexiglas roof with a central metal air intake, a double-curved windshield, caudal fins, and a prominent central headlight often referred to as “Polyphemus’s eye.”

The Raggio Azzurro I boasted Rudge-Witworth type spoked wheels, a Nardi steering wheel, boar leather interior, and a unique instrumentation with four dials (two large and two small). Its tubular chassis had a wheelbase of 253 cm, deviating from the standard B20’s 265 cm. The car was powered by a 2.5-liter B20 engine extensively modified by Nardi, including a Nardi manifold, 2 Weber 40 DCN carburetors, a modified camshaft, and an 8.9:1 compression ratio. This enhanced engine delivered approximately 140 horsepower at 5500-5600 rpm, allowing the lightweight car (987 kg) to achieve a top speed of around 200 km/h.

It’s noteworthy that the “Raggio Azzurro” remained a one-off, but three years later, the “Raggio Azzurro II” would be unveiled.

Lancia Aurelia B20 Berlinetta Vignale

Carrozzeria Vignale, which, in addition to the “Raggio Azzurro I,” certainly built a number of berlinettas with Aurelia mechanicals: although some sources speak of B50-B52 type chassis, it is almost certain that this profiled and sporty berlinetta mounted the B20 type engine.

Lancia Aurelia B20 Zagato

Carrozzeria Zagato, based in Milan, crafted three unique specimens of the B20 Coupè. The initial Lancia B20 Zagato, with chassis number 2328, was finalized on May 27, 1953. It was registered under the name of Ditta Bocca of Biella with the license plate number Vercelli 30694. Subsequently, it was actively used in racing by Plinio Bona. The second one, with chassis number 2505, was delivered on July 4 and registered as Torino 148904 in the name of Ferdinando Gatta, Gianni Lancia’s brother-in-law, who would later participate in racing with the vehicle. The third off-roader, with chassis number 2815, was completed on July 13 and ordered by Arturo Luconi of Prato. It was registered with the license plate Florence 65868.

Lancia Aurelia B20 Boano

Carrozzeria Boano created a one-off coupè with a luxuriously finished and slightly reworked body: the car cutomized around 1955 is distinguished and characterized above all by a rear window of the so-called “panoramic” type (which is thus considerably enlarged compared to the original). It was exhibited at several concours d’elegance in Italy.

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Bugatti EB110

In the world of high-performance automobiles, few cars command as much intrigue as the Bugatti EB110. Brought to life by Italian entrepreneur Romano Artioli, the EB110 was a groundbreaking effort to revive the storied Bugatti name. Combining avant-garde engineering, meticulous design, and theatrical presentation, it was a car that set new benchmarks for what a supercar could achieve—both on paper and in practice.

Who Is Romano Artioli?

Romano Artioli is a visionary entrepreneur and car enthusiast who played a pivotal role in the revival of the Bugatti brand. Born in the Province of Mantua, he grew up in Bolzano, where he established himself as a key figure in the luxury and performance automotive world. In the 1980s, he managed the largest Ferrari dealership in the world, expanding his reach into northern and southern Germany.

Artioli’s expertise extended beyond Italian exotics. He entered the business of importing Japanese cars through his company Autexpò, which in 1982 became the first official importer of Suzuki vehicles in Italy. This venture bolstered his business acumen and financial resources, laying the groundwork for larger ambitions.

Bugatti EB110

A passionate admirer of Bugatti, Artioli joined forces with Ferruccio Lamborghini and Paolo Stanzani to resurrect the legendary French marque. Leveraging their credibility and Stanzani’s industrial expertise, Artioli negotiated with the French government, which controlled the Bugatti brand at the time. In 1987, he successfully acquired the rights to Bugatti, forming the Bugatti International holding company, with Jan-Krister Breitfeld as president.

The same year, Artioli and Stanzani co-founded Bugatti Automobili S.p.A., with Stanzani acting as sole administrator and technical director. Initially, Artioli took a backseat, not assuming a direct managerial role until 1990, when he became president of the company. However, deep-seated disagreements over business strategy led to Stanzani’s departure just as the Bugatti EB110 prototypes were nearing completion.

Romano Artioli’s Vision for Bugatti

The Bugatti marque, dormant since the mid-20th century, was revived in 1987 when Artioli acquired the rights. For Artioli, Bugatti was more than a brand; it was an embodiment of perfection and artistry. His vision was to resurrect the marque in a way that honored its legacy while propelling it to the forefront of automotive innovation.

Bugatti EB110

To that end, he established Bugatti Automobili S.p.A. in Campogalliano, Italy, a high-tech facility designed to reflect Bugatti’s meticulous ethos. Even the smallest details of the factory, from its architecture to its branding, were crafted to exude sophistication. Artioli’s pursuit of excellence extended to every facet of the operation, with no expense spared to ensure that the car would become a technological and artistic marvel.

The Bugatti EB110: Designed for Elegance and Performance

The design of the EB110 emerged after several high-profile proposals were reviewed. While initial sketches by Marcello Gandini offered an angular and aggressive aesthetic, Artioli found them inconsistent with Bugatti’s legacy of elegance. Additional proposals were considered, including contributions from Italdesign Giugiaro, Bertone, and Paolo Martin.

Ultimately, the task of finalizing the car’s design fell to Gianpaolo Benedini, who also oversaw the construction of the Campogalliano factory. Benedini reworked Gandini’s initial drafts, softening the harsh lines and introducing a more aerodynamic, timeless shape. The final design balanced modernity with subtle nods to Bugatti’s heritage, including a minimalist interpretation of the iconic horseshoe grille.

Artioli’s design philosophy for the EB110 drew inspiration from the weight-saving principles famously championed by Carrozzeria Touring, applying advanced materials and innovative techniques to achieve unparalleled efficiency and performance.

A Technical Masterpiece

At the heart of the EB110 was a 3.5-liter quad-turbocharged V12 engine, a marvel of engineering that delivered both raw power and remarkable sophistication. The engine, featuring five valves per cylinder (three intake, two exhaust), produced 553 horsepower in the GT model and 603 horsepower in the more aggressive SS variant.

This technological showcase included 12 individual throttle bodies, ensuring razor-sharp response. Engineered to operate at a stratospheric 8,600 RPM redline, the powertrain underscored Bugatti’s commitment to pushing the boundaries of what was mechanically possible.

Bugatti EB110

The engine’s advanced systems were paired with a six-speed manual gearbox, allowing precise control over the car’s immense power. To harness this energy, the EB110 employed a sophisticated all-wheel-drive system that delivered 27% of the torque to the front wheels and 73% to the rear. This rear-biased setup provided excellent traction while maintaining the dynamic feel of a rear-wheel-drive sports car.

The EB110’s chassis was equally advanced. Its carbon-fiber monocoque, developed in collaboration with aerospace specialists, was one of the first of its kind in a production car. This construction provided exceptional rigidity while keeping weight to a minimum. The suspension system, with double wishbones at all four corners, ensured precise handling and a planted feel at high speeds.

The car’s aerodynamics were optimized through extensive wind tunnel testing, with active features like a deployable rear spoiler that adjusted based on speed and braking inputs. All of this culminated in a car capable of 0 to 60 mph in just 3.2 seconds and a top speed of 218 mph, making it one of the fastest cars of its era.

A Spectacular Debut

The launch of the EB110 on September 15, 1991; Ettore Bugatti’s 110th birthday; was a spectacle befitting its ambitious design. The unveiling began in Paris, the birthplace of the original Bugatti marque, where a carefully choreographed celebration honored the brand’s heritage. Over 70 vintage Bugatti cars were displayed in a horseshoe formation, evoking both history and exclusivity. Thousands of guests, including dignitaries, journalists, and celebrities, were treated to an elaborate presentation that emphasized Bugatti’s past and future.

Bugatti EB110

After the Parisian festivities, the EB110 was transported to Molsheim, France, where Ettore Bugatti had established his original factory. There, the car was revealed to the public, symbolizing the brand’s return to its roots.

Artioli spared no effort in making the event memorable. From champagne receptions to grand dinners, the entire celebration reflected the opulence and ambition that defined the EB110 project.

Challenges and Legacy

Despite its technological brilliance, the EB110 faced significant challenges. The global economic recession of the early 1990s reduced demand for ultra-expensive supercars, and Bugatti’s ambitious production targets proved unattainable. Financial pressures mounted, exacerbated by Artioli’s overextension into ventures like the acquisition of Lotus.

Rumors of industrial sabotage and pressure from rival manufacturers added to the drama. Bugatti Automobili declared bankruptcy in 1995, having produced only 139 units of the EB110. The company’s assets, including the Campogalliano factory, were eventually sold.

Yet, the EB110’s legacy endures. It set the stage for modern Bugatti hypercars like the Veyron and Chiron, which adopted its pioneering use of carbon fiber, all-wheel-drive systems, and quad-turbocharged engines. The EB110 is now a highly coveted collector’s car, celebrated for its engineering prowess and historical significance.

Why the Bugatti EB110 Failed

The failure of the Bugatti EB110 was a tragic convergence of bad timing, overambition, and industrial intrigue. Romano Artioli’s vision for Bugatti included not just reviving the brand but also acquiring Lotus, creating a global network of luxury dealerships. While Lotus found modest success, Bugatti faced a rough start, worsened by external and internal challenges.

The EB110 launched in 1991, during a global recession that decimated the exotic car market. Bugatti aimed to sell 150 cars annually, but only 115 were produced over three years. Compounding this was the Black Monday crash in 1987, just as Bugatti Automobili was established, creating economic turbulence that hampered the brand’s revival.

Bugatti EB110

Behind the scenes, Artioli claimed sabotage: suppliers allegedly cut off deliveries under pressure from rivals, and even employees were rumored to have tampered with production. Adding to the turmoil, Suzuki terminated its distributorship deal with Artioli, cutting a critical revenue stream.

Ambitious projects, like the state-of-the-art factory in Campogalliano, drained resources, while Bugatti’s inability to meet supplier payments strained production. Despite a car that dazzled in engineering and design, the company’s collapse was a tale of overreach and misfortune. The EB110 remains a brilliant but brief chapter in Bugatti’s storied history.

A Bold Dream, A Lasting Impact

The Bugatti EB110 was a supercar born of audacity and innovation. Though its production run was short-lived, the EB110 remains a symbol of what is possible when visionaries push the limits of technology and design. Its story, marked by triumph and turbulence, encapsulates the essence of the Bugatti spirit: a relentless pursuit of excellence in the face of overwhelming odds.