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Franco Scaglione: The Maestro of Aerodynamics

franco scaglione

In the automotive design history, Franco Scaglione emerges as a pivotal figure, renowned for his influential work at Bertone. His distinctive touch, characterized by the iconic fins adorning the tail of automobile bodies, solidified his position as one of the industry’s most significant designers. This article delves into the impactful career of Franco Scaglione, highlighting his instrumental contributions to the world of automobile aesthetics

The early years

Franco Scaglione was born in Florence, born to Vittorio Scaglione, a distinguished army medic, and Giovanna Fabbri, a captain in the Italian Red Cross. Hailing from an affluent background with roots tracing back to the ancient nobility (Counts of Martirano), his early life took a turn at the tender age of six when he and his younger brother Eugenio became fatherless. His interests spanned reading, tennis, horseback riding, and rowing, while his initial foray into higher education delved into the humanities.

Subsequently, he enrolled in the Aeronautical Engineering faculty in Bologna, assuming the role of a second lieutenant in the Pontieri Engineers during his military service. As the Second World War erupted, Scaglione willingly joined the ranks, seeking assignment to the Guastatori Engineers. However, his journey took a different path when, on December 24, 1941, he found himself captured by British forces at El Duda, south of Tobruk. Interned at the Yol detention camp in India until the close of 1946, he returned to Italy on December 26 aboard the final prisoner transport ship.

Young 19 year old Franco Scaglione with his new Fiat Balilla in 1935. Courtesy Giovanna Scaglione archives.

Reuniting with his mother in Carolei, near Cosenza, and mourning the loss of his brother Eugenio in the war, Scaglione devoted nearly a year to recovering from the prolonged captivity. Deeming it too late to resume his engineering studies and determined to capitalize on his drawing prowess, he ventured to Bologna in early 1947. There, he secured a position as a fashion designer with a prominent tailor. Simultaneously, he cultivated ties with local car manufacturers such as Ferrari and Stanguellini, showcasing his car design sketches as a testament to his skills.

On September 26, 1948, following a year-long engagement, Franco Scaglione married Maria Luisa Benvenuti, a Bolognese educator. The union bore fruit in 1950 with the arrival of their daughter, Giovanna.

The Genesis of Genius: Franco Scaglione's Early Years

Between 1949 and 1950, the period could be considered Franco Scaglione’s transitional phase as he sought employment in the automotive sector. In 1951, Scaglione relocated to Turin to explore opportunities in automotive design, a city much closer to the heart of the automotive industry. Initially, he and Luisa moved to Corso Matteotti 29, later to Via Osasco 2.

During this time, the Italian automotive industry was gaining new strength and momentum. Companies like Alfa Romeo and Fiat, among others, were building new factories on the ruins of the old ones destroyed by Allied bombings or within facilities previously dedicated to military production. While the early post-war cars were largely heavy, expensive, and outdated pre-war models, post-war economic development brought widespread prosperity, known as the “Economic Boom.” The production and sale of automobiles began to increase rapidly, gradually shifting towards the production and sale of small cars that most Italians could now afford to own, often by signing installment plans that were always honored.

In this rapidly evolving scenario, small coachbuilders began to multiply, producing small and medium-sized cars using the bare chassis provided by Alfa Romeo and Fiat, adorning them with fabulous creations but always in very limited quantities. During those times, ambitious car designers worked within their small “Carrozzerie” and tended to locate themselves in Piedmont, near the Fiat industrial complex in Turin. Once again, Franco Scaglione was trying to enter this rapidly growing world of automotive design by contacting various companies whose production he felt particularly compatible with. Few bothered to respond to his calls. Once again, as before, Battista Pinin Farina responded to Scaglione, albeit unable to offer him a job. It should be noted that Scaglione wanted to remain independent and not work “under the direction of…” as required by Pinin Farina. Furthermore, due to company policy, Pinin Farina did not allow the names of its designers to be associated with the company’s creations.

Instead, Nuccio Bertone offered Scaglione continuous employment, accepting the designer’s conditions, at least initially in their relationship, allowing Scaglione to work simultaneously for other clients, maintaining a small studio next to Carrozzeria Bertone’s headquarters. In 1951, Scaglione received a commission from Carrozzeria Balbo to create a Lancia Aurelia B53 Coupé and another assignment from Balbo for a Fiat 1400, meanwhile he created the Fiat 1100 Utiletta Frasca for the small Carrozzeria Ansaloni, a Fiat 1100 Coupé one-off for Carrozzeria Savio and a special Cisitalia 202B for Allemano.

In this phase of his life, things were slowly beginning to bring him satisfaction both professionally and personally. Giovanna recalls, “We often went to Bologna during the weekends to meet my mother’s brothers. My father only had an old uncle (his father’s brother) who lived in Calabria, in Carolei, a small village 10 km from Cosenza; 1200 km from Turin. Every year, in September, my mother and I went to Carolei for about a month because we had our family home there. My father stayed in Turin because he couldn’t leave his job. Sometimes, in Turin, we would go out and meet friends, but since every family had young children, we would return home very early in the evening, before dinner; overall, a peaceful life typical of those times.”

The Artistic Alliance with Nuccio Bertone

Nuccio Bertone, a true admirer of Scaglione’s craftsmanship, had a tendency to grant Scaglione complete artistic freedom to shape his ideas and dreams. However, for Bertone, the entrepreneur, the primary objective was economic success through the production of a high volume of cars to amortize investments. Consequently, he often sought to guide the young designer’s work towards the creation of models geared for mass production.

The bond between Franco Scaglione and Nuccio Bertone was forged in the 1950s and proved to be enduring and mutually stimulating. For nine years, my father had the opportunity to experiment, refining his art and talent on numerous sports cars. If we examine the total number of cars designed by Scaglione throughout his career, it amounts to approximately 60 meticulously crafted vehicles.

Hyman Ltd

The Alfa Romeo Giulietta Sprint Speciale reached a production of 2,500 units, while both the Alfa Romeo Giulietta Sprint Coupé and the NSU Sport Prinz Coupé each generated over 20,000 units. This showcases how his works were consistently geared towards the pursuit of uncompromising stylistic perfection. This stood in contrast to other designers who aimed for stylistically less perfect cars but with a greater emphasis on the production aspect.

In this artistic alliance, Scaglione found a platform to express his creativity, while Bertone aimed for economic success. The collaboration became a testament to their shared journey, a journey marked by innovation, prolific output, and a pursuit of perfection in automotive design.

A Departure and New Horizons

During this period, Scaglione crafted additional models, some seldom seen, produced on the bespoke requests of affluent car enthusiasts. Eventually, his collaboration with Nuccio Bertone came to an end. Giovanna offers her perspective on the separation between Scaglione and Bertone in 1959.

His daughter Giovanna Scaglione reflects on the separation between her father and Bertone, stating that she doesn’t believe there were any additional factors contributing to their parting beyond what is already known. Both versions of the story are accurate. Bertone expressed irritation upon reading an article in specialized magazines that mentioned Scaglione’s name but not his (Autoitaliana in Italy or Retroviseur in France). However, her father didn’t take any actions to showcase himself or seek attention. In another article discussing one of Scaglione’s works, his name was mentioned three times while Bertone’s name was only mentioned once. Once again, Bertone was displeased, but Giovanna doubts this was a genuine cause of conflict.

Franco Scaglione (on the left) with Nuccio Bertone in 1953.

After spending nine years with Bertone, her father expressed the desire to open his own studio, with his initial client being a Japanese company. Consequently, the collaboration with Bertone came to an end. Bertone hired Giorgetto Giugiaro from Carrozzeria Ghia to rejuvenate the design department, assuming full leadership of this sector within his company. Giovanna notes that her father and Bertone never collaborated again; they occasionally encountered each other at automotive events throughout Europe, where they exchanged opinions and comments.

This marked a pivotal moment as Franco Scaglione embarked on a new chapter, charting his own course in the world of automotive design.

Bertone Bat

Giovanna, having been a very young child when the BAT series cars were designed by her father, recounts a story from her childhood: The BAT series comprised vehicles meticulously crafted for aerodynamic studies rather than mass production, a fact widely acknowledged. Despite their non-production intent, these cars were flawlessly engineered, exerting a profound influence on the trajectory of future automotive design. However, the European market at that time wasn’t prepared for automobiles with such a visually impactful presence.

The BAT 7 defied the conventional transport method by making its way to the Geneva Motor Show on its own wheels instead of being transported by a truck. The car’s completion coincided closely with the Geneva Motor Show, and the logistical constraints of truck transport threatened to miss the opening day of the show.

In response, Nuccio and Giovanna’s father embarked on the journey in the BAT, accompanied by a pair of mechanics in another vehicle loaded with spare wheels and essential parts for potential breakdowns. Unsurprisingly, an automobile adorned with ‘Test’ plates stirred the curiosity of numerous motorists. During fuel stops, the car became the focal point of inquisitive admirers, engaging in a flurry of questions.

With time constraints in mind, brief expressions of gratitude were exchanged, and they resumed their journey. Nuccio and Giovanna’s father reached Geneva seamlessly. After a hasty wash and polish, they promptly presented the car at the show stands, where it garnered the triumphant reception we are familiar with.

The Apex of Independence: Franco Scaglione's Impact Automotive Design

In the 1960s, Franco Scaglione reached the zenith of his career as an independent professional. While American automotive designers frequented auto shows in Turin, Geneva, London, and Paris from the early 1950s, absorbing the futuristic stylistic lines introduced by Scaglione, the Japanese took a more proactive approach, openly incorporating his design language.

When Scaglione agreed to design the Prince Motors Skyline Sprint 1900, showcased at the Tokyo Auto Show in 1960, the Japanese company sent one of its engineers, Mr. Takeshi Inoue, to Italy to understand Scaglione’s approach to a project. Takeshi spent an entire year in Italy, working alongside Scaglione in his workshop (at that time, Scaglione was no longer associated with Bertone). A strong friendship developed with Inoue, who became a frequent guest at their dinner table. While conversing with Scaglione, Inoue consistently spoke in English, but in the presence of Scaglione’s mother and daughter, he made an effort to communicate in Italian.

Upon the completion of the life-sized wooden model, constructed by the Raniero company in Orbassano, and its subsequent shipment to Japan, Mr. Inoue returned to Tokyo. The original drawings were dispatched by air directly to the company’s headquarters in Japan. Today, the Skyline Sprint 1900, a creation by Scaglione from 12 years prior, is housed at Nissan.

Throughout the remainder of his career, Franco Scaglione continued to operate independently, devoid of collaborators or apprentices. His willingness to offer guidance and support was notable, and his outgoing and cheerful personality endeared him to many, even as he shied away from the limelight. While some perceived him as arrogant, others, acknowledging his preference for modesty, considered him an introvert.

Efforts to locate Mr. Inoue, whose company Prince Motors was assimilated by Nissan of Japan, have proven fruitless. Scaglione’s pursuit of stylistic perfection, manifested in his studies on minimizing air friction and achieving the lowest coefficient of resistance, positioned him as a leading authority in aerodynamics, surpassing the accomplishments of his contemporaries. Scaglione earned his degree in aerodynamic engineering from the University of Florence in 1937, a unique background in the automotive design realm during the 1950s and early 1960s.

Following this experience, Franco Scaglione gave birth to a series of iconic automotive creations, including the Lamborghini 350 GTV, the ATS 2500 GT, the Titania, and various models for Intermeccanica such as the Apollo, Torino, Italia, Indra, LMX, and Murena. In 1967, he designed the Alfa Romeo 33 Stradale, celebrated by experts and enthusiasts alike as one of the most aesthetically pleasing sports cars ever designed. The innovative body, conceptualized by Franco Scaglione and crafted by Carrozzeria Marazzi, featured the pioneering “butterfly” doors that ascend halfway up the roof before gracefully opening diagonally forward. Autodelta, Alfa Romeo’s racing department, was responsible for producing the complete chassis, including the engine and transmission, situated alongside the Tipo 33 competition cars. Following the financial setback of Intermeccanica’s bankruptcy, orchestrated by Canadian entrepreneur Frank Reisner, and the subsequent loss of a substantial portion of his savings, Scaglione withdrew from his professional pursuits due to the profound disappointment he experienced.

Legacy in Motion: Franco Scaglione's Lasting Influence

After a series of attempts to establish his own design firm in the early 1980s and a failed bus project with FIAT, Franco Scaglione retired to Suvereto. He passed away in 1993, nearly forgotten, succumbing to lung cancer.

Franco Scaglione’s journey through the world of automotive design stands as a testament to his unwavering commitment to artistic innovation and aerodynamic excellence. From his formative years in Florence to collaborations with renowned brands and the creation of iconic designs, Scaglione’s imprint on the industry is profound.

His legacy extends beyond geographical borders, influencing not only Italian and German automakers but also leaving an indelible mark in Japan with the Prince Motors project. Despite facing challenges in the latter part of his career, Scaglione’s resilience and creative spirit remained intact.

In Suvereto, where he spent his final years, the echoes of Scaglione’s genius persist, reminding us of the visionary who dared to reshape the contours of automotive design. While he may have passed away in relative obscurity, his impact continues to reverberate through the sleek lines and timeless designs of the cars that bear his signature, ensuring that Franco Scaglione remains an enduring icon in the history of automotive innovation.

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Sultan Brunei Car Collection

Everyone has heard stories about the Sultan of Brunei’s immense and almost mythical car collection, but few details have ever been confirmed. Shrouded in secrecy, this legendary fleet of rare and bespoke automobiles has fascinated enthusiasts for decades. Recently, a handful of insider photos emerged online, offering a glimpse into the hidden treasure trove.

What many don’t realize is that much of the collection’s extravagance can be traced back to the Sultan’s younger brother, Prince Jefri Bolkiah. With the Royal Family’s extraordinary fortune; largely built on Brunei’s vast oil and gas reserves; Prince Jefri spearheaded an era of unparalleled spending in the 1980s and 1990s. The Sultanate’s wealth was immense, with the Sultan’s net worth reportedly reaching $30 billion, enabling extravagant purchases on a scale that stunned the world.

At its peak, the Royal Family’s car collection was rumored to include around 7,000 vehicles, valued at over $5 billion. This included custom Ferraris, Bentleys, Rolls-Royces, and bespoke models from almost every luxury automaker, many of which were tailored to the exacting tastes of Prince Jefri. It’s estimated that the family’s spending on Rolls-Royces alone exceeded £480 million during the 1990s, making them the brand’s single most important clients.

Italian design house Pininfarina played a vital role in bringing many of the family’s automotive visions to life. From reengineering Ferraris like the 456 into custom sedans and wagons to crafting entirely unique vehicles, Pininfarina became deeply entwined with the Royal Family’s car projects. However, this dependence on the Sultan’s commissions came at a cost. When the family’s spending spree came to an end, Pininfarina faced severe economic difficulties, forcing it to sell parts of its private collection to survive.

In this article, we dive into some of the most iconic custom cars from the Sultan’s collection, focusing on the Italian masterpieces created by Pininfarina and other renowned coachbuilders. From bespoke Ferraris to completely reimagined Bentleys, these cars showcase an extraordinary chapter in automotive history—one driven by unparalleled wealth, obsession, and creativity.

Paolo Garella: The Architect Behind the Collection

Paolo Garella is an Italian engineer whose career spans over three decades, defined by his blend of technical expertise and creative innovation. His journey began at Goodyear’s Technical Center in Luxembourg, where he honed his skills in advanced testing and vehicle dynamics. His ability to solve complex problems and his leadership potential quickly became apparent, leading him to PTI-Albatech, where he worked on hybrid and electric vehicle projects.

In 1992, Garella joined Pininfarina, where he would become a key figure in the company’s development. He rose through the ranks, managing the Prototype Engineering and Manufacturing Department, and later founding Pininfarina Special Projects in 2002. Under his leadership, this division produced bespoke, one-off cars for clients with unique tastes, reinforcing Garella’s reputation as a master of tailored automotive solutions.

Sultan Brunei Car Collection

A defining chapter of his career was his work with the Sultan of Brunei’s legendary car collection. Garella’s ability to navigate the pressures of working with the royal family and his focus on creating personalized, exceptional vehicles earned him their trust and solidified his position as a leading figure in automotive design.

After leaving Pininfarina in 2009, Garella continued to contribute to the automotive world, founding Manifattura Automobili Torino in 2014. Throughout his career, he remained focused on craftsmanship, collaboration, and innovation, earning respect not only for his technical expertise but for his leadership and dedication to creating extraordinary cars.

Pininfarina and the Right-Hand Drive Conversions

Pininfarina’s collaboration with the Sultan of Brunei involved a unique challenge: converting left-hand drive performance cars, like the Ferrari 288 GTO and F40, to right-hand drive, as preferred by the Sultan. Led by Paolo Garella, Pininfarina’s engineers had to re-engineer the entire car, from repositioning the dashboard to adjusting the suspension, all while maintaining the cars’ performance.

In addition, Garella and his team upgraded the air-conditioning systems to handle Brunei’s tropical climate, ensuring comfort without compromising the cars’ high-performance standards. This project wasn’t just technical; it was an opportunity for Pininfarina to blend craftsmanship with engineering, creating bespoke vehicles tailored to the Sultan’s exact needs. Each car became a one-of-a-kind masterpiece, reflecting the Sultan’s vision of luxury.

The love for the 456 GT

The Ferrari 456 designed by Pietro Camardella became a key part of the Sultan of Brunei’s collection, with Pininfarina tasked to create unique versions, all known as “Venice” models. In total, around 42 bespoke Ferraris were built, including four-door sedans, five-door wagons, and two-door convertibles, all tailored to the Sultan’s preferences. Notably, Pininfarina adapted a night vision and a Porsche 928 automatic transmission to the 456, as the Sultan preferred automatic gearboxes.

Sultan Brunei Car Collection

Additionally, the cars received modifications to suit Brunei’s tropical climate, including enhanced air-conditioning and subtle design tweaks. These Venice versions weren’t just custom cars; they were a blend of luxury and innovation, each reflecting the Sultan’s distinctive vision.

The Ferrari 550 Bahar

Sultan Brunei Car Collection

The Ferrari 550 Bahar is a unique one-of-a-kind vehicle commissioned by the Sultan of Brunei for his son, Prince Bahar. Built by Pininfarina with Paolo Garella managing the project, it’s a bespoke version of the Ferrari 550 Barchetta, created before the official release of the model.

The most notable modification is the custom hardtop, transforming the open-top Barchetta into a coupe-like design for a more weather-resistant, luxurious experience. The car also features a front-mounted automatic gearbox from Mercedes-Benz, offering greater comfort compared to the traditional Ferrari manual transmission. The roof system was borrowed by the Mercedes-Benz R129 SL, but was widened for improved structure and elegance. Only three units were built, making the 550 Bahar an exclusive creation.

The Ferrari FX

Sultan Brunei Car Collection

The Ferrari FX is a unique, bespoke car created by Pininfarina for the Sultan of Brunei. Only few units were produced, featuring a flat-twelve engine from the Ferrari Testarossa and a 7-speed sequential manual transmission from Williams F1, allowing it to reach a top speed of 205 mph. Each car was custom-built to the Sultan’s specifications, blending luxury with performance. While five were delivered to Brunei, the fourth car was cancelled by the Sultan and later acquired by Dick Marconi. This car is now displayed at the Marconi Automotive Museum in California, making the Ferrari FX a rare and exceptional part of automotive history.

The Ferrari Mythos

Sultan Brunei Car Collection

Unveiled at the 1989 Tokyo Motor Show, the Mythos is a stunning concept car by Pininfarina, based on the Ferrari Testarossa. Designed by Pietro Camardella, it features a bold, wedge-shaped body with a 4.9-liter flat-12 engine producing 390 hp, paired with a 5-speed manual transmission. Though not intended for production, the Sultan of Brunei commissioned several specimens, one in red and another in turquoise, adding them to his legendary collection. The Mythos’ design would later inspire the Ferrari F50, and its story is further connected to the Ferrari F90, a proposal that became a limited production for Prince Jefri of Brunei.

The F90

Sultan Brunei Car Collection

The Ferrari F90 is a unique creation that emerged from Enrico Fumia’s rejected concept for the 1989 Tokyo Motor Show. Although the design wasn’t chosen for the show, it was revived in 1988 when Prince Jefri of Brunei requested a bespoke supercar. Fumia’s design was adapted and approved for the Prince, leading to the creation of the F90.

Unveiled in 2005, the F90 featured a Targa roof, sleek lines, and functional yet stylish elements like elliptical front motifs. It retained the Testarossa’s V12 engine but introduced innovative design features. The car was tested secretly and remained largely unknown until a 2002 photo revealed one in the Sultan’s garage. Ferrari officially recognized the F90 in 2005.

Today, the six Ferrari F90s remain part of the Sultan of Brunei’s private collection, with Fumia hoping one day to share his creation with the world.

The Bolide

Sultan Brunei Car Collection

The Ferrari F50 Bolide was an ambitious project by the Brunei Royal Family and Pininfarina in the late 1990s. The plan was to convert six F50s into right-hand-drive models and create six unique track-focused Bolide variants. While a full-scale model was made, featuring a wooden chassis and foam body, the project never reached production.

The Bolide was envisioned with a V10 engine derived from Ferrari’s F1 technology, offering a true performance experience. However, financial and logistical challenges led to its cancellation, leaving only the model as a legacy. The F50 Bolide remains a fascinating “what if” in automotive history.

The Love for Bentey

Bentley was one of the Sultan of Brunei’s favorite brands, and his collection of bespoke vehicles crafted in collaboration with Pininfarina is a testament to his love for luxury and exclusivity. These unique creations, most assembled by the Italian coachbuilder Coggiola, reflect the Sultan’s penchant for personalization and his desire to own the finest automobiles in the world.

Among the standout pieces is the Bentley Azur 2-Door Convertible, a one-of-a-kind vehicle based on the Bentley Turbo R. Finished in a striking black-on-black color scheme, it combines high performance with supreme elegance, featuring a 6.75-liter V8 engine and a rare four-wheel-drive system. The Azur 4-Door Convertible, also a custom creation, reimagined the original design into a four-door version, finished in an elegant blue with a matching interior, and similarly equipped with four-wheel drive to meet the Sultan’s specific preferences.

The Bentley B2 Coupé, originally introduced in 1994, underwent a significant interior retrofit inspired by the Bentley B3, a model the Sultan of Brunei favored for its more refined and successful cabin design. While only 13 units of the B2 were ever built, this bespoke grand tourer reflected the Sultan’s desire for exclusivity. The Bentley B3, another highly exclusive creation, was based on the Bentley Continental R and produced in an even more limited run of just 12 units. Renowned for its elegant design and luxurious interior, the B3 set a benchmark for the Sultan’s bespoke fleet, influencing the modifications made to the earlier B2 Coupé. Among the Sultan’s unique collection was also the Bentley Phoenix Cabriolet, a striking and rare model from the 1990s, with only five examples ever made. One of these was finished in the Sultan’s official shade of yellow, further enhancing its uniqueness. Additionally, the Bentley Spectre Convertible, introduced in 1995, showcased the pinnacle of personalized luxury, combining exclusive design with tailored craftsmanship to suit the Sultan’s precise tastes.

The Aston Martins

The Aston Martin AM3 and AM4 were custom creations commissioned by the Sultan of Brunei in 1995, designed by Pininfarina’s Scott A. Barras. Both models were built on the Aston Martin Vantage 600 chassis, with only three units of each produced.

The AM3 features a sleek, modern design with a composite nose cone and unique rear lights, offering a forward-thinking take on Aston Martin’s classic grille shape. The AM4, on the other hand, blends retro styling inspired by the DB5 and DB6 with modern elements, creating a muscular yet elegant silhouette.

Both cars reflect the Sultan’s desire for luxury and exclusivity, with each being a rare and distinctive addition to his extraordinary collection.

The Argento Vivo

Sultan Brunei Car Collection

The Honda Argento Vivo, unveiled at the 1995 Tokyo Motor Show, was a futuristic two-seater convertible with a sleek aluminum frame and a retractable hardtop. Captivated by its design, the Sultan of Brunei commissioned four unique versions based on the Mercedes-Benz SL73 AMG R129 platform, each with a powerful 7.3-liter V12 engine. Valued at over $1 million each, two of these bespoke vehicles were delivered to his collection, while the other two remained unfinished—one briefly appearing on eBay in 2009, and the other disappearing into mystery.

The Jaguar XJ220 Pininfarina

Sultan Brunei Car Collection

The Jaguar XJ220 Pininfarina, commissioned by the Sultan of Brunei in 1995, featured bespoke updates by Pininfarina and Coggiola. The custom design included fixed headlights, new rear lights, and a reworked rear wing, while the interior was upgraded to match its luxurious exterior in dark green. Retaining the original supercharged V6 engine and aluminum chassis, only two were made. One was destroyed in a fire, and the other’s location remains unknown.

The Cinquecento Pick-Up

Sultan Brunei Car Collection

The Fiat Cinquecento Pick-Up AH, a one-off creation by Pininfarina is a unique evolution of the original Cinquecento Pick-Up concept. Designed under the guidance of Paolo Garella, the car features a roll bar over the loading bed, Spiaggina-inspired doors, and an open-air design for a breezy, summer aesthetic. Finished in elegant “Agnelli” blue with a matching leather interior, it includes exclusive AH logos and Pininfarina badges. As a right-hand-drive model, it perfectly aligns with the Sultan’s preferences, blending compact functionality with luxurious design.

The Other Design Houses

The Rolls-Royce Majestic, created by Bertone for the Sultan of Brunei between 1995-1997, is an exclusive model with only six units built. Powered by a turbocharged V8, it features active seat belts and a luxurious interior designed to the Sultan’s specifications.

The BMW Nazca M12, a prototype designed by Fabrizio Giugiaro, was powered by a BMW V12 engine and was built as a lightweight supercar. While it never went into production, at least one was made for the Sultan, finished in a unique blue paint.

The Aston Martin Lagonda Vignale, a 1993 concept by Ghia Design, was powered by a Lincoln V8 engine, though it was intended to feature a V12. Only three units were built, with one going to the Sultan of Brunei, finished in a striking brown color and fitted with a V12 Jaguar engine.

The Legacy and Lessons of Brunei’s Automotive Obsession

The Sultan of Brunei’s car collection is a remarkable showcase of the artistry and craftsmanship that comes from working with renowned coachbuilders like Pininfarina. Each bespoke vehicle represents a unique blend of luxury, performance, and personalization, highlighting the Sultan’s deep passion for cars. From custom Ferrari 456s to one-off Aston Martins and Jaguars, these cars are not just machines but works of art. However, as the Sultan eventually stopped commissioning new cars, Pininfarina faced challenges due to their heavy reliance on this one client. With limited diversification, the company faced economic difficulties and was eventually forced to sell part of their private collection to stay afloat. It’s a reminder of how even the most successful collaborations can face challenges when they lack balance and diversification.