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The Fiat 2300 Coupé: Ghia’s Masterpiece

RM Sotheby's

The Fiat 2300 Coupé, a two-door berlinetta from Italian automaker Fiat, epitomized the fusion of style and performance. Built on the platform of the four-door Fiat 2300 sedan, this coupé boasted a distinctive Ghia-designed body and enhanced engines, offering a unique driving experience.

Beyond its standard design, the Fiat 2300 Coupé showcased versatility with special customizations, catering to a market increasingly valuing individuality and personal expression.

Available in two versions—the standard Fiat 2300 Coupé and the more powerful Fiat 2300 S Coupé—both shared a commitment to elegance and meticulous design. Dubbed the “affordable Ferrari” of the 1960s, this car captured hearts with its blend of style and accessibility, serving as a testament to Italian craftsmanship and automotive heritage.

In this chapter, we delve into the timeless allure and dynamic expression of the Fiat 2300 Coupé, exploring how it not only graced the roads but also captivated enthusiasts, earning its reputation as an attainable dream car.

The Design

The Fiat 2300 Coupé, born from the creative collaboration between Ghia’s Chief Designer, Sergio Sartorelli, and American designer Tom Tjaarda, made its debut as the prototype Fiat 2100S Coupé at the 1960 Turin Motor Show. This precursor, built on the chassis of the older 2100 cc engine, paved the way for the refined production model.

Unveiled at the Geneva Auto Salon in 1961 and not altered in design, the Fiat 2300 Coupé hit the market six months later, showcasing its distinctive body based on the newly launched and more potent Fiat 2300 saloon.

Sartorelli and Tjaarda’s collaborative masterpiece echoed the spirit of contemporaries like ASA 1000 GT and Ferrari 250 GT while carving out its unique identity. The exterior design seamlessly blended elegance and performance, with round headlights framing a charismatic face and an elongated hood leading to an airy greenhouse, reminiscent of the era’s aesthetic.

One standout feature was the meticulously crafted roof pillars, where delicate A-pillars leaned towards the rear, mirroring the curvature of the C-pillar. The three-part rear window, an engineering feat by Ghia led by Sergio Coggiola‘s team, not only offered a panoramic view but also served as a pragmatic solution to technical constraints, creating an aerodynamic and visually captivating silhouette. Sergio Coggiola adopted a similar solution for the windscreen of the 1956 Chrysler Norseman, which disappeared in the Atlantic Ocean.

Despite its visual distinctiveness, the 2300 Coupé seamlessly integrated into the standard chassis of the 2300 saloon. Sharing core components, it maintained an identical wheelbase but boasted a slightly wider track for enhanced stability and handling.

Inside, the marriage of elegance and performance continued, with round dash gauges, vinyl seats for comfort and style, and a Nardi wood-rimmed steering wheel adding a touch of sophistication to the driving experience. The Fiat 2300 Coupé emerged not just as an automobile but as a testament to the Italian flair for design, blending aesthetic allure with driving prowess.

Under the Hood: Unveiling the Engineering Marvels of the Fiat 2300 S Coupé

Underneath the stylish exterior of the Fiat 2300S Coupé lay a powerhouse that defined the essence of grand touring performance. At its heart beat a formidable 2.3-liter engine, an engineering marvel that set the stage for an exhilarating driving experience.

In its standard configuration, the engine of the 2300S Coupé delivered a respectable 105 brake horsepower (BHP), providing a blend of efficiency and driving pleasure. Yet, for those who sought an extra dose of excitement, Fiat collaborated with the legendary tuning experts at Abarth to create a special version that would elevate the driving dynamics to a whole new level.

Abarth’s touch transformed the 2300S Coupé into a high-performance masterpiece, boosting the power output to an impressive 136 BHP. This remarkable increase was achieved through a series of meticulous modifications, with a notable highlight being the addition of an extra Weber carburetor. The result was an engine that not only roared with authority but also responded with precision, delivering a driving experience that left enthusiasts yearning for more.

To complement this newfound power, the Fiat 2300S Coupé featured a sophisticated braking system that showcased the commitment to both safety and performance. The four-disc brake setup, coupled with two separate brake circuits, each equipped with a brake booster, ensured that the grand tourer could come to a stop with confidence and control. Adding to the precision was a load-sensitive brake force limiter on the rear axle, a feature that further enhanced the braking dynamics, especially during spirited driving.

The Fiat 2300S Coupé Ghia's Commercial Odyssey

The journey of the Fiat 2300S Coupé Ghia through the commercial landscape was marked by elegance and charm, yet overshadowed by a series of daunting challenges. Despite its undeniable allure and the initial wave of positive reception, the path from production to market proved to be a test of endurance.

Manufacturing of the 2300S Coupé was a decentralized affair, with different components produced across multiple facilities. While Fiat handled the assembly of the chassis, Ghia initially took charge of crafting the body. However, as demand surged and Ghia’s production capacity reached its limits, OSI stepped in to shoulder the responsibility of body fabrication and vehicle assembly.

The intricate dance of production didn’t end there. Upon completion, the S Coupés underwent rigorous testing and fine-tuning at Abarth, ensuring that each vehicle met the exacting standards of performance and quality. However, even with these measures in place, the demand for the Fiat 2300S Coupé far outstripped the combined production capacity of Fiat, Ghia, and OSI.

The consequence of this demand-supply mismatch was painfully evident in the lengthy wait times endured by eager customers. With delivery periods stretching to approximately one and a half years, patience became not just a virtue but a necessity for those eagerly anticipating the arrival of their coveted vehicle.

Despite the commercial hurdles encountered along the way, a modest number of approximately 7,000 units of the Fiat 2300S Coupé Ghia were produced between 1962 and 1968. While this figure may seem underwhelming given the vehicle’s grandeur and initial enthusiasm, it speaks to the perseverance of Fiat and its partners in navigating the turbulent waters of automotive production.

Bespoke Beauties: Coachbuilt Variants of the Fiat 2300 S Coupé

As Fiat’s flagship model, the 2300 S Coupé became a canvas for Italy’s esteemed coachbuilders, resulting in a gallery of bespoke creations that extended beyond the boundaries of conventional automotive design.

Carrozzeria Francis Lombardi, following their success with the 2100 Rocket show car, crafted a seven-seater representational limousine based on the 2300, showcasing the versatility of the platform. Meanwhile, Ghia, under the design expertise of Sergio Sartorelli, birthed the iconic 2300 Coupé, later expanding its repertoire to include a convertible and a spacious fastback shooting brake derivative named the Club. Only three convertibles and two Clubs were brought to life. Eventually, Ghia wanted also to built a sedan based on the design of the Coupé.

Beyond the realm of production, the coachbuilders ventured into exclusive sportscar studies, notably the Ghia 230 S, a breathtaking creation that built upon the Fiat 2300 S Coupé chassis. Introduced at the Turin Auto Salon in 1963, its captivating design earned it the title of “the most beautiful car of the show.” Although officially stated as a singular production, whispers in the automotive corridors suggest the existence of one or two more, crafted upon special requests.

Moretti, in limited numbers, crafted a sportscar based on the 2300 S, known as the Moretti 2500 SS. Offering both coupé and cabriolet options, it showcased Michelotti’s design influence.

The Fiat 2300 S Lausanne, a unique creation by Pininfarina, paid homage to the Swiss Confederation at the 1964 Lausanne National Exhibition. This exclusive specimen, powered by a Fiat 6-cylinder in-line engine, stood as a testament to the fusion of Italian craftsmanship and international inspiration.

In 1964, Pininfarina unveiled another masterpiece at the Turin Motor Show—the Fiat 2300 S Coupé Speciale V. A 2-seater coupé speciale with a design focused on aerodynamics and aesthetics, this model was the fifth in a series based on the Fiat 2300 S chassis.

Other one-off creations included the Fiat 2300 S Coupé Vignale, presented at the 1962 Turin Auto Salon, the Fiat 2300 Coupé Tigullio, displayed at the Geneva Auto Salon in 1964 and the Fiat 2300 Coupé Michelotti showcased at the 1966 Geneva Motor Show. Unfortunately, these bespoke designs remained unique expressions of automotive art, never making it to full-scale production.

The Fiat 2300 S Coupé Savio, born from the collaboration between Carrozzeria Savio and Michelotti, saw four prototypes, each distinct in its design. Another singular vision came to life with the Fiat 2300 S Coupé Gazzella, a one-off masterpiece by Carrozzeria Boneschi, featuring the innovative Linea Tese design concept.

These coachbuilt variants of the Fiat 2300 S Coupé, each a testament to artistic innovation and engineering prowess, transformed the flagship model into a personalized symphony of automotive elegance.

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Prince Skyline Sport Allemano

The end of World War II left Japan in a difficult position, having to transition its industries from military production to civilian use. This challenge was particularly tough since Japan, like Germany and Italy, was a defeated nation. However, Japan’s ability to adapt would set the stage for one of the most exciting collaborations in automotive history.

Among the companies responsible for this transformation were Tachikawa and Nakajima, two of Japan’s leading aviation companies. Tasked with shifting to civilian production, Tachikawa (later known as Tokyo Electric Cars) began building electric cars in 1947. Their first model, the Tama, was followed by a slightly larger Junior, and eventually, the Senior.

In the early 1950s, Japan’s evolving automotive landscape saw a shift from electric-powered cars to gasoline engines. By the end of 1951, the Tama Senior was fitted with a 1.5-liter petrol engine, a shift that led to the creation of the Prince Sedan in 1952. This was the beginning of Prince Motor Company, which was named in honor of the official investiture of Crown Prince Akihito.

In 1954, Fuji Precision Machinery (formerly Nakajima) acquired Prince Motor Company and embarked on producing automobiles under the Prince brand. This marked the beginning of a new chapter in Japan’s automotive history.

The Birth of the Skyline and the Search for European Inspiration

By the late 1950s, Prince Motor Company had gained recognition in Japan for its innovative vehicles, such as the Prince Sedan and the Skyline (introduced in 1957). However, the company sought to take their vehicles to a new level—focusing on luxury, performance, and innovation. To do so, they looked westward, to Europe, for inspiration.

Europe was home to some of the most prestigious automotive brands, and Fuji Precision Machinery executives wanted a vehicle that could rival the best of Europe. This aspiration led them to Italy, where they arranged a pivotal meeting at the Salone dell’Automobile (Turin Motor Show) with Carrozzeria Allemano, a respected coachbuilder with ties to Italian designer Giovanni Michelotti.

The collaboration between Japan and Italy led to the creation of the Prince Skyline Sport, a car that would redefine the trajectory of Japan’s automotive design. This groundbreaking partnership merged Japanese engineering with Italian artistry, setting a new standard for style and innovation. The success of this collaboration inspired other Japanese manufacturers to partner with Italy’s legendary design houses, creating some of the most iconic vehicles of the 1960s.

Mazda, for example, worked with Bertone, enlisting the renowned Giorgetto Giugiaro to design the Familia, a compact car that skillfully blended European elegance with Japanese practicality. In 1963, Daihatsu teamed up with Vignale to produce the Compagno, along with its sporty variants: the Sport Spider and Coupé; which reflected a uniquely Italian flair. The following year, Pininfarina collaborated with Datsun to craft a sleek new look for the Bluebird, a move that helped the car gain global recognition. By 1965, Isuzu joined forces with Ghia to design the Bellett II, a concept car that showcased bold and forward-thinking design elements.

These partnerships went beyond aesthetics; they helped establish a global identity for Japanese automakers. By working with Italy’s most respected design houses, Japanese manufacturers gained fresh perspectives on styling while enhancing their reputation for innovation and quality. These collaborations not only transformed the appearance of Japanese cars but also elevated their appeal to international markets, leaving a lasting impact on the industry.

A Handcrafted Masterpiece

Under the direction of Giovanni Michelotti, one of Italy’s most respected automotive designers, the Skyline Sport would be an example of high-end craftsmanship. Initially, the first series of prototypes were built by Carrozzeria Allemano, known for its hand-built bodies. Later, a second series of production would be completed by Carrozzeria Michelotti, adding the final touch to this luxury vehicle.

The Skyline Sport was designed as a two-door coupe with sleek, flowing lines and a sporty yet elegant appearance. Michelotti’s design incorporated canted headlights, angled downward at the inside corners—a feature seen in other high-end vehicles like the Lincoln Continental and Buick during the late 1950s and early 1960s.

At the heart of the Skyline Sport was a 1.9-liter GB-4 engine that generated 94 horsepower, giving it a top speed of 150 km/h. Despite weighing in at 1,350 kg, the car’s handling was remarkably smooth, thanks to a double-wishbone front suspension and a De Dion rear axle, technologies that were innovative for its time.

The Prince Skyline Sport: A Bold Statement

The Skyline Sport debuted at the 1960 Turin Motor Show, where it garnered international attention for its bold design and luxury features. Available in both a coupe and a convertible version, it was a striking example of Italian design combined with Japanese engineering. Its clean lines, striking front grille, and eye-catching details made it a standout at the show.

But its beauty was more than skin deep. The Skyline Sport was a car that delivered in terms of both aesthetics and performance. With its meticulously crafted body, luxurious interior, and advanced suspension, the car offered an exceptional driving experience that rivaled the finest European vehicles of the era.

The Prince Skyline Sport made its official appearance in Japan at the 1962 Tokyo Motor Show, where it was met with great enthusiasm due to its elegant lines and striking design. With its sleek coupe and convertible versions, the car showcased a perfect blend of Italian craftsmanship and Japanese engineering, captivating the crowd with its sophisticated aesthetic. However, the Skyline Sport came with a hefty price tag of 1.85 million yen, more than twice the cost of a standard sedan. This steep price limited its appeal in Japan’s domestic market, making it a rare and exclusive collector’s item. Despite its high price, the car gained significant exposure through its prominent feature in Toho films, strategically marketed to heighten its status as a luxury icon.

A Historic Collaboration and Legacy

The Prince Skyline Sport is historically significant as the first collaboration between an Italian designer and a Japanese automaker, setting a precedent for future cross-cultural partnerships in the automotive world. It was a testament to the universal appeal of Italian design and the skill of Michelotti and Carrozzeria Allemano. The Skyline Sport bridged cultural and geographical boundaries, bringing together the best of both worlds to create a truly exceptional car.

Though the Skyline Sport never achieved high sales numbers, with only 60 to 200 units produced, its impact on the automotive industry cannot be overstated. It paved the way for later models like the Skyline GT-R and helped establish the Prince Laurel, another model that would become iconic in Japan.

The Skyline Sport also marked the beginning of Prince Motor Company’s shift toward luxury vehicles. This emphasis on quality and refinement would continue after Nissan’s acquisition of Prince Motors in 1966, with the Skyline Sport serving as a precursor to future generations of luxury cars from Japan.

The Prince Skyline Sport was more than just a car—it was a statement of innovation, craftsmanship, and the power of international collaboration. The partnership between Giovanni Michelotti, Carrozzeria Allemano, and Prince Motor Company created a vehicle that showcased the best of both Italian design and Japanese engineering.

Though limited in production and availability, the Skyline Sport remains an important part of automotive history. It stands as a symbol of the potential for global partnerships to create groundbreaking designs, and its legacy continues to inspire the automotive world today.