1929 Villa d'Este

The “Coppa d’Oro Villa d’Este”, the international Concours d’élégance for motor cars, was held for the first time on the 1st of September 1929 following a joint initiative undertaken by the Automobile Club of Como, the Grand Hotel Villa d’Este and the Comitato di Cura di Como. The fame of the venues, the logistically impeccable choices that brought into play the inimitable backcloth provided by the gardens of Villa Olmo and Villa d’Este, immediately raised this event head and shoulders above numerous similar shows held at other well-known venues. With over eighty entries and cars of the highest quality right from the first event, the Concorso di Villa d’Este was on a par with prestigious concours events held in Paris and Monte Carlo. In what was soon to prove the marque’s swan song, the top prize was awarded to an Isotta Fraschini bodied by Sala.

Best of Show: Isotta Fraschini Tipo 8A Faux-Cabriolet

Class Winner: Itala 65 Ghia