Paolo Martin

Paolo Martin (born May 7, 1943, in Torino) is an Italian conceptual designer known for his innovative and influential work in the automotive and industrial design fields. Martin began his career in 1960 at the Giovanni Michelotti studio, where he started designing automobiles, an experience that set the stage for his later work. His journey continued at Bertone, where he refined his skills and explored alternative approaches to design, particularly in the context of the rapidly evolving automotive industry.

In 1967, Martin joined Pininfarina, one of the most renowned design houses in the world, where he took on the role of design head. This period marked a significant phase in his career, as he introduced new concepts and interpretations of style in the automotive sector. His work with Pininfarina is especially notable for the creation of the Ferrari Modulo 512, a groundbreaking concept car that captured international attention. The Modulo 512, with its futuristic, radical design, remains one of the most iconic concept cars in automotive history.

Martin’s influence extended beyond Pininfarina. In 1972, working with the Ghia group and De Tomaso, he contributed to the design of motorcycles for Moto Guzzi and Benelli in the 1970s. Additionally, he designed the Blue Car prototype, a precursor to the Ford Fiesta, demonstrating his ability to blend cutting-edge design with practical, mass-market automotive solutions.

After 1972, Paolo Martin embarked on a career as an independent designer, continuing to push the boundaries of design. He expanded his focus to new concepts in the fields of nautical design and industrial design, creating products for both common and scientific uses. His diverse body of work showcases his exceptional ability to innovate across a wide range of industries, cementing his reputation as a versatile and forward-thinking designer.