Introduce
Lowie Vermeersch, born on May 9, 1974, in Kortrijk, Belgium, is a prominent Flemish designer known for his work in both automotive and mobility design. He is the founder and creative director of Granstudio, an international creative consultancy studio based in Turin, Italy. Vermeersch comes from a renowned artistic family, with his grandfather, José Vermeersch, being a well-known Flemish sculptor and his father and brothers also working as artists.
He studied Industrial Design Engineering at Delft University of Technology, where he graduated with first-class honors in 1998. He furthered his career with an internship at Pininfarina, which led to a full-time position after graduation. Vermeersch played a key role in many influential automotive projects at Pininfarina, such as the Pininfarina Nido safety concept car, which won the prestigious Compasso d’Oro design award. His leadership at Pininfarina saw him working on iconic vehicles, including the Ferrari California, Maserati Birdcage 75th, and the Ferrari 458.
In 2007, Vermeersch was appointed Design Director at Pininfarina, where he directed a talented team and was responsible for high-profile projects for brands like Ferrari, Maserati, and Peugeot. His design expertise contributed to several landmark cars, such as the Ferrari FF, the Alfa Romeo 2uettottanta, and the electric Bollore B0.
In 2010, Vermeersch left Pininfarina to establish Granstudio, where he expanded his focus beyond automotive design to include mobility design. Granstudio has since developed numerous projects, including the Chery TX concept car, which won Best Concept Car of the Year in 2012. Vermeersch’s studio also designed the SCG003C for Scuderia Cameron Glickenhaus, which competed in the 24 Hours Nürburgring.
Vermeersch is deeply committed to exploring the future of mobility. His vision involves the development of diverse vehicle types tailored to different needs and contexts. In addition to his work at Granstudio, he has served as the president of the Interieur Foundation and as a professor at IED European Institute of Design. His continued work bridges the gap between design, innovation, and the evolving landscape of mobility.