Giuseppe Seregni

Giuseppe Seregni was an influential Italian designer whose career in automotive design left a lasting impact on the industry. He is best known for his work as the first professional designer at Carrozzeria Touring, a prestigious Italian coachbuilding company renowned for its innovation and craftsmanship. Prior to joining Touring, Seregni had already gained valuable experience collaborating with the legendary designer Carlo Anderloni on the creation of the 1927 Isotta-Fraschini “Flying Star,” a luxurious and beautifully crafted automobile that showcased his design talents.

Seregni’s involvement with Touring marked a pivotal moment in his career, as it allowed him to refine his skills and bring his vision of elegant, streamlined automobile design to the forefront. Touring was famous for its lightweight, aerodynamic coachwork, and Seregni contributed to the development of this philosophy, working on iconic designs that combined aesthetics with functional performance. His role at Touring was not just as a designer but as an innovator who helped shape the future of automobile styling during a transformative period in the automotive world.

After his time at Touring, Seregni’s career continued at Carrozzeria Castagna, another renowned Italian coachbuilder. Here, he further honed his expertise in designing high-end, bespoke vehicles for a select clientele. Seregni’s work at Castagna involved producing luxurious cars with a focus on elegance, comfort, and attention to detail—qualities that he had become known for throughout his career.

Giuseppe Seregni’s contributions to the world of automotive design, particularly through his work with Touring and Castagna, solidified his reputation as a skilled and forward-thinking designer. His legacy is marked by a blend of art, engineering, and luxury, influencing the future of automobile design and coachbuilding for generations to come.