Introduce
Albrecht Goertz (1914–2006) was a notable German industrial designer, best known for his work in automotive design, including iconic models for BMW and early contributions to Japanese car designs. His most recognized works include the BMW 503 and the BMW 507, both of which became symbols of luxury and performance in the 1950s. Goertz also played a key role in shaping the design of the Toyota 2000GT and the Nissan Silvia, further cementing his legacy in automotive history.
Goertz was born in Brunkensen, Lower Saxony, as the second of three children. His family background was aristocratic, though he later adopted the title of “The Count” after his brother’s death in 1951. Initially, Goertz pursued a career in banking, working at Deutsche Bank and later in London. However, unsatisfied with his prospects, he emigrated to the United States in 1936. There, he worked in various jobs, including at a car wash and in a factory producing aircraft engines. His passion for cars led him to build a customized two-door coupe, the “Paragon,” which he showcased at the 1939 New York World Exhibition.
Goertz’s path into automotive design took a pivotal turn when he met Raymond Loewy, the renowned industrial designer. Loewy invited Goertz to work for the Studebaker design studio, where he began honing his skills. In 1953, Goertz set up his own design business and connected with Max Hoffman, BMW’s American importer. Hoffman’s influence led Goertz to BMW, where he designed the famous BMW 503 and 507 in 1955. These models are considered some of the finest examples of post-war automotive design, blending elegance and performance.
In addition to his work with BMW, Goertz made significant contributions to Japanese automotive design. He briefly consulted for Porsche and later worked with Nissan, assisting in full-size clay modelling and advising on the design of their sports car projects. His most notable contribution was to the development of the Nissan Silvia, which debuted as the CSP311. Goertz also played a role in the early design of the Toyota 2000GT, a car that would eventually become one of the most iconic Japanese sports cars of all time.
After his successful career in automotive design, Goertz turned to other creative pursuits. His final design was a grand piano for Steinway & Sons, celebrating the 125th anniversary of their Hamburg factory. Goertz was married twice, first to Julie Freiin von Bodenhausen, with whom he had a separation in 1942, and then to Susanne Nettel in 1957. They had a son, Peter Joseph, born in 1959.
Albrecht Goertz’s legacy is marked by his timeless automotive designs, his influence on both European and Japanese car makers, and his unique approach to industrial design. His work continues to be celebrated for its elegant lines and functional beauty.