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The Story Behind 21 November 2024

Carrozzeria Savio: The History

Carrozzerai Savio quickly gained recognition in the burgeoning automotive industry. One of their early notable creations was a custom sedan with silent block technology for the now-defunct Fabbrica Automobili Giovanni Ceirano. This innovation was followed by collaborations with prominent Italian manufacturers, including Lancia, Alfa Romeo, OM, Isotta Fraschini, Ansaldo, and Fiat. The partnership with Fiat, which began in these formative years, would become a cornerstone of Savio’s legacy.

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The Story Behind 7 November 2024

The Partnership Between Michelotti and Triumph

The history of Triumph in the 20th century is inseparable from the creative genius of Giovanni Michelotti, one of the most influential automotive designers of his time. Triumph, established as the sports division of Standard Triumph in the early 1950s, became synonymous with style, performance, and innovation. The TR (Triumph Roadster) series, which debuted during this period, would grow into a celebrated dynasty, captivating car enthusiasts until the 1980s. Michelotti’s designs not only shaped the identity of Triumph but also elevated the brand into a global icon of British automotive excellence.

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The Story Behind 24 October 2024

Pininfarina Through the Ages: The Complete History

Discover the fascinating journey of Pininfarina, a name synonymous with luxury automotive design and innovation. From its inception in 1930 to its status as a leader in the industry, this article explores the milestones, iconic vehicles, and visionary designers who shaped the brand’s legacy. Delve into the evolution of Pininfarina, highlighting notable achievements such as the Ferrari 550 Barchetta, the Cambiano concept, and the introduction of Automobili Pininfarina. Join us as we celebrate the artistry and engineering excellence that has defined Pininfarina through the decades.

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The Story Behind 11 October 2024

Turin’s Automotive Industry – A Journey Through Time

When we think of cars today, we often focus on sleek designs, electric vehicles, and cutting-edge technology. But to truly understand how far the automotive world has come, we need to look back to cities like Turin, where the roots of the industry run deep. Turin’s automotive industry is more than just a production hub—it’s a reflection of the city’s history, culture, and identity.

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The Story Behind 25 October 2024

The Alfa Romeo Duetto Design Story

The Alfa Romeo Duetto, one of the most iconic roadsters ever produced, represents a confluence of Italian design, engineering prowess, and a unique moment in automotive history. Its design genesis reflects not only the artistic innovation that defined mid-20th century automotive styling but also the commercial and industrial pressures of the era. The car’s journey from conception to international fame is a testament to the creative brilliance of Pininfarina and Alfa Romeo’s bold vision.

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The Story Behind 24 September 2024

The Superleggera System by Carrozzeria Touring

The Superleggera system, developed by Carrozzeria Touring of Milan, stands as one of the most innovative achievements in the history of automotive design. This revolutionary construction method, guided by the motto “Weight is the enemy – Air resistance is the obstacle,” was more than just a new way of building cars; it was a transformative approach that redefined car manufacturing, blending cutting-edge engineering with elegant aesthetics.

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The Story Behind 11 October 2024

The History of Italian Coachbuilders

Italian coachbuilders have long been the pioneers of automotive design, known for blending art and engineering in a way that no other country has replicated. From iconic brands like Pininfarina and Bertone to lesser-known but equally significant names, Italy’s carrozzerie (coachbuilders) have shaped the world of automotive elegance and innovation.

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The Story Behind 27 March 2024

The Volvo Tundra vs Citroën BX

In December 1975, Citroën embarked on a mission to redefine automotive design with the replacement program for the GS, known as XA. This set the stage for the birth of the iconic Citroën BX—a journey marked by collaboration, creativity, and visionary thinking. Join us as we delve into the story behind the BX, tracing its evolution from concept to reality and exploring the pivotal role played by visionaries like Marcello Gandini and Xavier Karcher in shaping its legacy.

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The Story Behind 26 March 2024

Fiat’s Collaboration with Italian Coachbuilders at the Dawn of the 20th Century

Italy witnessed the emergence of a wide variety of automotive companies, especially between Turin and Milan, at the beginning of the last century. However, over the following decades, these companies gradually disappeared, culminating in recent years with all surviving brands converging under a single entity: Fiat. This phenomenon has seldom been compared to another, equally significant but fundamentally different occurrence, namely the proliferation of automotive coachbuilders. Unlike the automotive companies, the coachbuilders did not experience a similar disappearance, but rather a gradual consolidation, with some even transforming their operations into robust industrial entities.

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