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Carrozzeria Savio: The History

Carrozzeria Savio

Carrozzeria Savio, founded in 1919 in Turin, is a name synonymous with Italian automotive craftsmanship. From its humble beginnings in the aftermath of World War I to its prominent role in industrial and automotive innovation today, the company’s journey reflects resilience, creativity, and adaptability. This article delves into the key milestones that define the rich history of Carrozzeria Savio.

The Early Years: Foundation and Growth

The Savio brothers, Antonio and Giuseppe, became apprenticies of Alessio in 1899. Subsequently they worked for Rothschild, Locati & Torretta, Taurus, Locati & Viarendo and Diatto In 1919, brothers Antonio and Giuseppe Savio, skilled craftsmen with over 20 years of experience in carriage manufacturing, established Carrozzeria Savio in Via Tiziano in Turin. Their close relationship with their former employer proved pivotal when they secured an initial order to outfit 900 Itala chassis. This significant contract set the stage for Savio’s early success. 

Carrozzeria Savio

Carrozzeria Savio quickly gained recognition in the burgeoning automotive industry. One of their early notable creations was a custom sedan with silent block technology for the now-defunct Fabbrica Automobili Giovanni Ceirano. This innovation was followed by collaborations with prominent Italian manufacturers, including Lancia, Alfa Romeo, OM, Isotta Fraschini, Ansaldo, and Fiat. The partnership with Fiat, which began in these formative years, would become a cornerstone of Savio’s legacy.

Among the 1930s highlights were the bespoke designs based on Fiat 508 and Fiat Ardita models. The 1938 Fiat 508C MM, a streamlined sports coupe, showcased Savio’s ingenuity. Its aerodynamic design earned accolades at the Mille Miglia, achieving a class win and 16th place overall, with an average speed of 112 km/h (70 mph). This innovative coupe set a precedent for modern automotive design.

World War II: Challenges and Adaptation

The outbreak of World War II marked a challenging period for Carrozzeria Savio. As the demand for civilian vehicles plummeted, the company pivoted to producing ambulance bodies. However, the war left its facilities in ruins. Antonio Savio, discouraged by the devastation, stepped away, leaving Giuseppe to rebuild the business under the name Stabilimento Savio Giuseppe Carrozziere Automobili.

Post-War Revival and Expansion

After World War II, Carrozzeria Savio embarked on a new phase of innovation, focusing on Fiat chassis to develop a wide range of models that blended style and practicality. Among the most distinctive creations were the Belvedere series, featuring an open soft top, and the Venilia, an inventive hybrid between a station wagon (Giardiniera) and a cabriolet. These designs showcased the company’s ability to adapt to post-war demands while maintaining its reputation for elegance. One of the most celebrated models of the era was the Landaulet, based on Fiat 1400 and 1900 chassis. This luxurious vehicle gained widespread acclaim at events such as the 1950 Concours d’Elegance in Rome and the Turin Auto Salons of 1950 and 1951, solidifying Savio’s status as a premier coachbuilder.

Savio collaborated with some of the most renowned designers of the time, including Giovanni Michelotti and Franco Scaglione. Scaglione’s work included a remarkable one-off coupé based on the Fiat 1100 TV chassis, a testament to the company’s dedication to exclusivity and cutting-edge design.

In 1954, Giuseppe Savio passed away, and the company transitioned under the leadership of his son-in-law, Alfredo Caracciolo. Caracciolo revitalized the business, steering it through a period of significant growth. In 1959, the company relocated to Moncalieri, gaining access to more modern facilities that allowed for increased production and innovation. During this period, Savio expanded its offerings with custom bodies for Fiat models, including the Fiat 1500 and 600, while continuing to produce ambulances.

Savio also embraced the leisure vehicle trend, introducing Spiaggetta cars that embodied the carefree spirit of coastal living. These small, open-bodied cars became symbols of the Italian Riviera lifestyle, combining Savio’s design expertise with a focus on fun and practicality. By the late 1950s, the company began incorporating stylistic influences from American and Space Age designs, integrating futuristic lines and details that reflected the cultural zeitgeist of the era.

Under Caracciolo’s leadership, Carrozzeria Savio entered the 1960s as a dynamic player in the automotive industry, balancing innovation, tradition, and a keen sense of style.

During the 1960s, Carrozzeria Savio flourished as a beacon of Italian automotive craftsmanship, blending tradition with forward-thinking innovation. This era saw the company deepen its collaborations with some of the most prominent designers of the time. Mario Revelli di Beaumont contributed a sleek Fiat 600 Spider design, while Pietro Frua added his interpretation of the model, showcasing distinct approaches to this compact yet stylish platform. Giovanni Michelotti worked closely with Savio, designing several refined coupé proposals based on the Fiat 2300 chassis, further cementing the company’s reputation for elegance and sophistication.

In addition to these designer collaborations, Savio began experimenting with conceptual vehicles that demonstrated a keen interest in the future of urban mobility. The Fiat Polis, unveiled at the 1964 Turin Motor Show, was one such example. Based on the Fiat 600 D chassis, the Polis featured sliding doors for easy access in tight spaces, a panoramic roof for increased visibility and spaciousness, and a minimalist design that embraced modernist aesthetics. Though it never went into production, the Polis highlighted Savio’s innovative spirit and its ability to push the boundaries of conventional automotive design.

Savio also expanded its portfolio in the leisure vehicle market during the 1960s. Building on the success of the Fiat 600 Jungla, an open-bodied vehicle perfect for outdoor activities, the company developed additional models such as the Savana and Albarella. The Fiat 500 Elegance, a sophisticated take on the Spiaggina concept originally built by Boano, was produced in small series and became another example of Savio’s ability to combine style and functionality.

A pivotal development during this decade was Savio’s entry into bus manufacturing, a sector that would become a cornerstone of its business operations. With a focus on both design and engineering, Savio applied its expertise to create robust and versatile bus bodies, laying the foundation for a segment that remains integral to the company’s activities today.

The Modern Era: Small Series and beyond

The 1970s marked a quieter chapter for Carrozzeria Savio as the company concentrated on perfecting its established focus on leisure vehicles. Models like the Autobianchi A112 Torpedo and Fiat 127 Albarella continued the legacy of the Fiat 600 Jungla, which had by then evolved into its own distinct model line. The Jungla name was retained for variants based on newer Fiat platforms, including the Fiat 126 and Fiat Panda, preserving its reputation as a versatile, open-bodied leisure vehicle. During this time, Savio also became a key subcontractor for Fiat, assembling military light vehicles. In 1976, they received their largest order ever to build the Campagnola.

The 1980s marked a resurgence of innovation and technical achievement for Savio. One of their most notable contributions during this time was their work on the bodywork for the legendary Lancia Delta S4, a car that gained fame for its dominance in rallying. The expertise demonstrated in this high-performance project garnered the attention of Italdesign, which entrusted Savio with the construction of the Aztec prototype in 1988. Two years later, Savio handled the limited production run of the futuristic Aztec, solidifying its reputation as a capable partner for cutting-edge automotive projects.

In 1987, Savio returned to its roots in leisure vehicles with the Fiat Freely, designed by former Pininfarina designer Paolo Martin. A spiritual successor to the Fiat 600 Jungla, the Freely was based on the Fiat Panda chassis and offered a modern interpretation of the open-body concept, catering to a new generation of outdoor enthusiasts.

The company expanded its operations in 1995 by acquiring the historic coachbuilder Boneschi through its holding company, Omnia, forming the Savio Group. This acquisition not only bolstered Savio’s capabilities but also reinforced its position as a significant player in the Italian automotive industry. The 1980s and 1990s demonstrated Savio’s resilience and adaptability, allowing the company to thrive in both niche markets and innovative collaborations.

Carrozzeria Savio Today

Today, Carrozzeria Savio specializes in industrial vehicle bodies, buses, ambulance outfitting, and commercial vehicle prototypes. While much has changed since its founding, the company remains a testament to Italian ingenuity and dedication to quality. Over a century after its inception, Carrozzeria Savio continues to shape the automotive industry with the same passion that Antonio and Giuseppe Savio embodied in 1919.

From elegant custom designs to rugged industrial applications, the history of Carrozzeria Savio is a celebration of Italian automotive heritage and innovation.

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Sultan Brunei Car Collection

Everyone has heard stories about the Sultan of Brunei’s immense and almost mythical car collection, but few details have ever been confirmed. Shrouded in secrecy, this legendary fleet of rare and bespoke automobiles has fascinated enthusiasts for decades. Recently, a handful of insider photos emerged online, offering a glimpse into the hidden treasure trove.

What many don’t realize is that much of the collection’s extravagance can be traced back to the Sultan’s younger brother, Prince Jefri Bolkiah. With the Royal Family’s extraordinary fortune; largely built on Brunei’s vast oil and gas reserves; Prince Jefri spearheaded an era of unparalleled spending in the 1980s and 1990s. The Sultanate’s wealth was immense, with the Sultan’s net worth reportedly reaching $30 billion, enabling extravagant purchases on a scale that stunned the world.

At its peak, the Royal Family’s car collection was rumored to include around 7,000 vehicles, valued at over $5 billion. This included custom Ferraris, Bentleys, Rolls-Royces, and bespoke models from almost every luxury automaker, many of which were tailored to the exacting tastes of Prince Jefri. It’s estimated that the family’s spending on Rolls-Royces alone exceeded £480 million during the 1990s, making them the brand’s single most important clients.

Italian design house Pininfarina played a vital role in bringing many of the family’s automotive visions to life. From reengineering Ferraris like the 456 into custom sedans and wagons to crafting entirely unique vehicles, Pininfarina became deeply entwined with the Royal Family’s car projects. However, this dependence on the Sultan’s commissions came at a cost. When the family’s spending spree came to an end, Pininfarina faced severe economic difficulties, forcing it to sell parts of its private collection to survive.

In this article, we dive into some of the most iconic custom cars from the Sultan’s collection, focusing on the Italian masterpieces created by Pininfarina and other renowned coachbuilders. From bespoke Ferraris to completely reimagined Bentleys, these cars showcase an extraordinary chapter in automotive history—one driven by unparalleled wealth, obsession, and creativity.

Paolo Garella: The Architect Behind the Collection

Paolo Garella is an Italian engineer whose career spans over three decades, defined by his blend of technical expertise and creative innovation. His journey began at Goodyear’s Technical Center in Luxembourg, where he honed his skills in advanced testing and vehicle dynamics. His ability to solve complex problems and his leadership potential quickly became apparent, leading him to PTI-Albatech, where he worked on hybrid and electric vehicle projects.

In 1992, Garella joined Pininfarina, where he would become a key figure in the company’s development. He rose through the ranks, managing the Prototype Engineering and Manufacturing Department, and later founding Pininfarina Special Projects in 2002. Under his leadership, this division produced bespoke, one-off cars for clients with unique tastes, reinforcing Garella’s reputation as a master of tailored automotive solutions.

Sultan Brunei Car Collection

A defining chapter of his career was his work with the Sultan of Brunei’s legendary car collection. Garella’s ability to navigate the pressures of working with the royal family and his focus on creating personalized, exceptional vehicles earned him their trust and solidified his position as a leading figure in automotive design.

After leaving Pininfarina in 2009, Garella continued to contribute to the automotive world, founding Manifattura Automobili Torino in 2014. Throughout his career, he remained focused on craftsmanship, collaboration, and innovation, earning respect not only for his technical expertise but for his leadership and dedication to creating extraordinary cars.

Pininfarina and the Right-Hand Drive Conversions

Pininfarina’s collaboration with the Sultan of Brunei involved a unique challenge: converting left-hand drive performance cars, like the Ferrari 288 GTO and F40, to right-hand drive, as preferred by the Sultan. Led by Paolo Garella, Pininfarina’s engineers had to re-engineer the entire car, from repositioning the dashboard to adjusting the suspension, all while maintaining the cars’ performance.

In addition, Garella and his team upgraded the air-conditioning systems to handle Brunei’s tropical climate, ensuring comfort without compromising the cars’ high-performance standards. This project wasn’t just technical; it was an opportunity for Pininfarina to blend craftsmanship with engineering, creating bespoke vehicles tailored to the Sultan’s exact needs. Each car became a one-of-a-kind masterpiece, reflecting the Sultan’s vision of luxury.

The love for the 456 GT

The Ferrari 456 designed by Pietro Camardella became a key part of the Sultan of Brunei’s collection, with Pininfarina tasked to create unique versions, all known as “Venice” models. In total, around 42 bespoke Ferraris were built, including four-door sedans, five-door wagons, and two-door convertibles, all tailored to the Sultan’s preferences. Notably, Pininfarina adapted a night vision and a Porsche 928 automatic transmission to the 456, as the Sultan preferred automatic gearboxes.

Sultan Brunei Car Collection

Additionally, the cars received modifications to suit Brunei’s tropical climate, including enhanced air-conditioning and subtle design tweaks. These Venice versions weren’t just custom cars; they were a blend of luxury and innovation, each reflecting the Sultan’s distinctive vision.

The Ferrari 550 Bahar

Sultan Brunei Car Collection

The Ferrari 550 Bahar is a unique one-of-a-kind vehicle commissioned by the Sultan of Brunei for his son, Prince Bahar. Built by Pininfarina with Paolo Garella managing the project, it’s a bespoke version of the Ferrari 550 Barchetta, created before the official release of the model.

The most notable modification is the custom hardtop, transforming the open-top Barchetta into a coupe-like design for a more weather-resistant, luxurious experience. The car also features a front-mounted automatic gearbox from Mercedes-Benz, offering greater comfort compared to the traditional Ferrari manual transmission. The roof system was borrowed by the Mercedes-Benz R129 SL, but was widened for improved structure and elegance. Only three units were built, making the 550 Bahar an exclusive creation.

The Ferrari FX

Sultan Brunei Car Collection

The Ferrari FX is a unique, bespoke car created by Pininfarina for the Sultan of Brunei. Only few units were produced, featuring a flat-twelve engine from the Ferrari Testarossa and a 7-speed sequential manual transmission from Williams F1, allowing it to reach a top speed of 205 mph. Each car was custom-built to the Sultan’s specifications, blending luxury with performance. While five were delivered to Brunei, the fourth car was cancelled by the Sultan and later acquired by Dick Marconi. This car is now displayed at the Marconi Automotive Museum in California, making the Ferrari FX a rare and exceptional part of automotive history.

The Ferrari Mythos

Sultan Brunei Car Collection

Unveiled at the 1989 Tokyo Motor Show, the Mythos is a stunning concept car by Pininfarina, based on the Ferrari Testarossa. Designed by Pietro Camardella, it features a bold, wedge-shaped body with a 4.9-liter flat-12 engine producing 390 hp, paired with a 5-speed manual transmission. Though not intended for production, the Sultan of Brunei commissioned several specimens, one in red and another in turquoise, adding them to his legendary collection. The Mythos’ design would later inspire the Ferrari F50, and its story is further connected to the Ferrari F90, a proposal that became a limited production for Prince Jefri of Brunei.

The F90

Sultan Brunei Car Collection

The Ferrari F90 is a unique creation that emerged from Enrico Fumia’s rejected concept for the 1989 Tokyo Motor Show. Although the design wasn’t chosen for the show, it was revived in 1988 when Prince Jefri of Brunei requested a bespoke supercar. Fumia’s design was adapted and approved for the Prince, leading to the creation of the F90.

Unveiled in 2005, the F90 featured a Targa roof, sleek lines, and functional yet stylish elements like elliptical front motifs. It retained the Testarossa’s V12 engine but introduced innovative design features. The car was tested secretly and remained largely unknown until a 2002 photo revealed one in the Sultan’s garage. Ferrari officially recognized the F90 in 2005.

Today, the six Ferrari F90s remain part of the Sultan of Brunei’s private collection, with Fumia hoping one day to share his creation with the world.

The Bolide

Sultan Brunei Car Collection

The Ferrari F50 Bolide was an ambitious project by the Brunei Royal Family and Pininfarina in the late 1990s. The plan was to convert six F50s into right-hand-drive models and create six unique track-focused Bolide variants. While a full-scale model was made, featuring a wooden chassis and foam body, the project never reached production.

The Bolide was envisioned with a V10 engine derived from Ferrari’s F1 technology, offering a true performance experience. However, financial and logistical challenges led to its cancellation, leaving only the model as a legacy. The F50 Bolide remains a fascinating “what if” in automotive history.

The Love for Bentey

Bentley was one of the Sultan of Brunei’s favorite brands, and his collection of bespoke vehicles crafted in collaboration with Pininfarina is a testament to his love for luxury and exclusivity. These unique creations, most assembled by the Italian coachbuilder Coggiola, reflect the Sultan’s penchant for personalization and his desire to own the finest automobiles in the world.

Among the standout pieces is the Bentley Azur 2-Door Convertible, a one-of-a-kind vehicle based on the Bentley Turbo R. Finished in a striking black-on-black color scheme, it combines high performance with supreme elegance, featuring a 6.75-liter V8 engine and a rare four-wheel-drive system. The Azur 4-Door Convertible, also a custom creation, reimagined the original design into a four-door version, finished in an elegant blue with a matching interior, and similarly equipped with four-wheel drive to meet the Sultan’s specific preferences.

The Bentley B2 Coupé, originally introduced in 1994, underwent a significant interior retrofit inspired by the Bentley B3, a model the Sultan of Brunei favored for its more refined and successful cabin design. While only 13 units of the B2 were ever built, this bespoke grand tourer reflected the Sultan’s desire for exclusivity. The Bentley B3, another highly exclusive creation, was based on the Bentley Continental R and produced in an even more limited run of just 12 units. Renowned for its elegant design and luxurious interior, the B3 set a benchmark for the Sultan’s bespoke fleet, influencing the modifications made to the earlier B2 Coupé. Among the Sultan’s unique collection was also the Bentley Phoenix Cabriolet, a striking and rare model from the 1990s, with only five examples ever made. One of these was finished in the Sultan’s official shade of yellow, further enhancing its uniqueness. Additionally, the Bentley Spectre Convertible, introduced in 1995, showcased the pinnacle of personalized luxury, combining exclusive design with tailored craftsmanship to suit the Sultan’s precise tastes.

The Aston Martins

The Aston Martin AM3 and AM4 were custom creations commissioned by the Sultan of Brunei in 1995, designed by Pininfarina’s Scott A. Barras. Both models were built on the Aston Martin Vantage 600 chassis, with only three units of each produced.

The AM3 features a sleek, modern design with a composite nose cone and unique rear lights, offering a forward-thinking take on Aston Martin’s classic grille shape. The AM4, on the other hand, blends retro styling inspired by the DB5 and DB6 with modern elements, creating a muscular yet elegant silhouette.

Both cars reflect the Sultan’s desire for luxury and exclusivity, with each being a rare and distinctive addition to his extraordinary collection.

The Argento Vivo

Sultan Brunei Car Collection

The Honda Argento Vivo, unveiled at the 1995 Tokyo Motor Show, was a futuristic two-seater convertible with a sleek aluminum frame and a retractable hardtop. Captivated by its design, the Sultan of Brunei commissioned four unique versions based on the Mercedes-Benz SL73 AMG R129 platform, each with a powerful 7.3-liter V12 engine. Valued at over $1 million each, two of these bespoke vehicles were delivered to his collection, while the other two remained unfinished—one briefly appearing on eBay in 2009, and the other disappearing into mystery.

The Jaguar XJ220 Pininfarina

Sultan Brunei Car Collection

The Jaguar XJ220 Pininfarina, commissioned by the Sultan of Brunei in 1995, featured bespoke updates by Pininfarina and Coggiola. The custom design included fixed headlights, new rear lights, and a reworked rear wing, while the interior was upgraded to match its luxurious exterior in dark green. Retaining the original supercharged V6 engine and aluminum chassis, only two were made. One was destroyed in a fire, and the other’s location remains unknown.

The Cinquecento Pick-Up

Sultan Brunei Car Collection

The Fiat Cinquecento Pick-Up AH, a one-off creation by Pininfarina is a unique evolution of the original Cinquecento Pick-Up concept. Designed under the guidance of Paolo Garella, the car features a roll bar over the loading bed, Spiaggina-inspired doors, and an open-air design for a breezy, summer aesthetic. Finished in elegant “Agnelli” blue with a matching leather interior, it includes exclusive AH logos and Pininfarina badges. As a right-hand-drive model, it perfectly aligns with the Sultan’s preferences, blending compact functionality with luxurious design.

The Other Design Houses

The Rolls-Royce Majestic, created by Bertone for the Sultan of Brunei between 1995-1997, is an exclusive model with only six units built. Powered by a turbocharged V8, it features active seat belts and a luxurious interior designed to the Sultan’s specifications.

The BMW Nazca M12, a prototype designed by Fabrizio Giugiaro, was powered by a BMW V12 engine and was built as a lightweight supercar. While it never went into production, at least one was made for the Sultan, finished in a unique blue paint.

The Aston Martin Lagonda Vignale, a 1993 concept by Ghia Design, was powered by a Lincoln V8 engine, though it was intended to feature a V12. Only three units were built, with one going to the Sultan of Brunei, finished in a striking brown color and fitted with a V12 Jaguar engine.

The Legacy and Lessons of Brunei’s Automotive Obsession

The Sultan of Brunei’s car collection is a remarkable showcase of the artistry and craftsmanship that comes from working with renowned coachbuilders like Pininfarina. Each bespoke vehicle represents a unique blend of luxury, performance, and personalization, highlighting the Sultan’s deep passion for cars. From custom Ferrari 456s to one-off Aston Martins and Jaguars, these cars are not just machines but works of art. However, as the Sultan eventually stopped commissioning new cars, Pininfarina faced challenges due to their heavy reliance on this one client. With limited diversification, the company faced economic difficulties and was eventually forced to sell part of their private collection to stay afloat. It’s a reminder of how even the most successful collaborations can face challenges when they lack balance and diversification.