30 May 2022 by Andreas 0 Viewed

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Andreas

Italian classic car enthusiast with German roots. Renowned as a respected figure in the classic car community, he serves as a jury member at various international concours d'elegance, including the Classic Gala Schwetzingen and Mantova. As a content creator, Andreas passionately shares his profound knowledge and appreciation for vintage automobiles. His heart beats for cars designed by Giovanni Michelotti, showcasing his discerning taste and dedication to preserving the timeless elegance of automotive history.

Turin, December 19, 2024 – Pininfarina, a name synonymous with iconic design, has officially begun celebrations for its 95th anniversary. The festivities, spanning all of 2025, will honor the brand’s rich heritage and lasting influence on the world of design. Marking the occasion, Pininfarina has unveiled a new commemorative logo embodying the perfect balance of innovation and tradition that has defined the company for nearly a century.

“This upcoming year is far from ordinary,” remarked Silvio Angori, Pininfarina’s Vice President and CEO. “In 2025, we celebrate an extraordinary milestone that reflects the strength of our history and the power of our vision. This achievement is thanks to our clients, who have stood by us over the years and will be at the heart of our 95th-anniversary events. We face 2025 with optimism and determination, ready to embrace future challenges and continue innovating.”

A New Logo Reflecting Timeless Eleganc

The special 95th-anniversary logo captures the brand’s enduring values of purity and elegance. The design preserves Pininfarina’s hallmark elements, including the iconic “effe” crowned emblem, a distinctive feature of the brand since the 1930s, now reinterpreted with a contemporary, lighter touch. Alongside it, the tilted “pininfarina” logotype – introduced in 1961 when the founder’s nickname “Pinin” merged with the family name “Farina” to create a unified identity – remains central. For 2025, the logotype is paired with the number “95” in the same vibrant red as the crown, symbolizing the company’s enduring passion and innovation.

Global Celebrations and Milestone Events

The anniversary events will span Pininfarina’s key markets, highlighting its global reach. Celebrations in Europe will include gatherings in Italy’s design hubs, Milan and Turin, as well as in France and Germany. In China, where Pininfarina has operated since 1996, festivities will coincide with the 15th anniversary of its Shanghai office. The United States will host major events such as the Pebble Beach Concours d’Elegance and showcases by Pininfarina of America in Miami and New York. The Middle East will also play a prominent role, with celebrations focusing on the company’s architectural collaborations in the region.

The year will feature the culmination of Pininfarina’s international design competition, launched in August 2024. The contest has engaged students from prestigious design schools worldwide, specializing in mobility, interaction design, and architecture, reinforcing the company’s commitment to nurturing future talent.

A Year of Reflection and Triumph

While 2024 was a year of significant accomplishments, it was also marked by the loss of Paolo Pininfarina, a guiding force in the company’s history. “Paolo was the heart and soul of Pininfarina. His example, dedication, and vision will continue to inspire us in our pursuit of beauty and innovation,” said Angori. In recognition of his extraordinary contributions, Paolo Pininfarina was posthumously awarded the 2024 American Prize for Design by the Chicago Athenaeum, a testament to his legacy in shaping global design.

Despite this profound loss, Pininfarina achieved remarkable success in 2024. Highlights include securing 19 design awards, three of which were for sustainability initiatives; a €90 million agreement with AMG-Mercedes for a new model; the launch of the Morgan MidSummer, the first car under the Pininfarina Fuoriserie brand; and the Foxtron Model D, a collaboration with tech giant Foxconn.

Additionally, the company made waves with the eTH – Electric Transformer House concept at CES Las Vegas, which was named one of the 16 most innovative projects by the Wall Street Journal. Other standout achievements included designing the new livery for Italy’s Frecce Tricolori aerobatic team, the restoration of the Honda HP-X concept car, and architectural projects spanning the globe, such as “Andare Residences” in the U.S., “Iconic Tower by Pininfarina” in Dubai, and “Meringa Tower” in Brazil.

Looking Ahead

As Pininfarina moves into its 95th year, the brand remains steadfast in its mission to innovate and inspire. Through a combination of tradition, cutting-edge design, and a commitment to sustainability, Pininfarina is poised to continue shaping the future while celebrating its storied past. With a year packed with celebrations and achievements, 2025 promises to be a fitting tribute to a design icon whose legacy continues to resonate across industries and continents.