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30 May 2022 by Andreas 0 Viewed

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Andreas

Italian classic car enthusiast with German roots. Renowned as a respected figure in the classic car community, he serves as a jury member at various international concours d'elegance, including the Classic Gala Schwetzingen and Mantova. As a content creator, Andreas passionately shares his profound knowledge and appreciation for vintage automobiles. His heart beats for cars designed by Giovanni Michelotti, showcasing his discerning taste and dedication to preserving the timeless elegance of automotive history.

British carmaker Morgan, in partnership with renowned Italian design house Pininfarina, has completed the first two units of the highly anticipated Midsummer model at its historic Pickersleigh Road factory. These cars, destined for the UK and Germany, are the first to roll off the production line from a limited series of just 50 hand-built examples.

The Midsummer is a celebration of classic European barchetta designs, paying homage to the golden era of open-top sports cars that once dominated the roads of Europe. A true testament to the art of coachbuilding, each Midsummer represents not just a car but a masterful blend of craftsmanship and design, highlighting the enduring capabilities of Morgan’s skilled artisans.

Morgan’s collaboration with Pininfarina, famous for its iconic automotive creations, has resulted in a reinterpretation of the timeless Morgan silhouette. The two companies have merged their rich design heritages to craft the Midsummer as both a tribute to tradition and a forward-looking statement in the world of bespoke automobiles.

In a nod to Pininfarina’s storied design legacy, the Midsummer proudly wears the exclusive “fuoriserie Pininfarina” badge, a mark previously seen on prestigious models such as the BMW Lusso Coupé and the Ferrari Sergio. This badge signifies a select group of vehicles that embody the highest levels of custom automotive craftsmanship and design refinement.

Morgan’s Pickersleigh Road factory, where these first two Midsummer units were completed, has long been known as a hub of traditional car-building techniques. Despite its history, the factory remains at the cutting edge of bespoke automobile production, blending old-world craftsmanship with modern technology.

With the first two Midsummers now heading to the UK and German markets, Morgan and Pininfarina have set the stage for what will undoubtedly become one of the most sought-after collector’s items of the automotive world. The exclusivity of only 50 cars being produced adds to its allure, ensuring that the Midsummer will be a jewel in any garage it graces.

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